Live Strong for Lance

Tuesday, July 27, 2004 – Lance Armstrong's resounding, record-setting sixth Tour de France victory a few days ago was yet another demonstration of this man’s fortitude and resolve.  I mean, think about it.  His exploits in the saddle are near miraculous, given the fact that just eight years ago, he was far from riding high, confronted by a formidable foe not even he could be expected to be ready for: cancer.  But to say Lance has survived the disease would be an understatement.  He has thrived since his diagnosis, both on and off his bike, establishing himself as one of the top cyclists in the world – ever – and speaking up on behalf of cancer prevention and survivorship as founder of the Lance Armstrong Foundation (LAF).  Of course, if…
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Viral Marketing Gone Good

Advertising, Direct Marketing, Miscellaneous
Wednesday, July 21, 2004 – Chances are you’ve already seen the Flash parody of the Woody Guthrie folk song, "This Land Is Your Land," that’s been racing its way across the Internet this week at lightning-like speed.  My good friend, Michael Chinnici, emailed it to me a few days ago, and initially I didn’t think twice about it.  Spoofing President Bush and his Democratic challenger, John Kerry, it’s amusing, sure.  But at first glance, I though it was just another joke du jour encumbering my Inbox.  However, on second thought, turns out this clip (produced by the Los Angeles-based animation studio, JibJab) is an instant classic, the perfect example of viral marketing gone good.  So good, in fact, that JibJab is getting so many hits on its Web site that its principals,…
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Marketing Miscellany

Advertising, Direct Marketing, Fundraising
Wednesday, July 14, 2004 – Say cell phones, and my first thought is Nextel -- probably because I’m hooked on a clever, little walkie-talkie feature called Direct Connect. But now I have another reason to be enamored of this wireless communications behemoth: its new tagline, “Done,” which, in one four-letter verb, speaks volumes….However, just because I like it doesn’t mean Thomas L. Collins wouldn’t be able to suggest a better alternative. After all, perhaps no direct marketer out there has a more critical -- and more experienced -- eye than Thomas, "The Makeover Maven" columnist for DIRECT magazine. Seriously! Read him -- and reap….I have to hand it to the folks at the United States Postal Service for practicing what they preach in a glossy, tri-fold self-mailer that came to…
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12 Ways You Can Be a Direct Marketing Hero

Direct Marketing
Thursday, July 8, 2004 – Continuing a longstanding agency tradition, Yellowfin Direct Marketing is just days away from the release of our new fiscal year calendar, designed both as a useful time management tool (for those on the receiving end) and as a timely, self-promotional vehicle (for us). That’s right, in the spirit of practicing what we preach, this calendar is offer-laden, information-packed and just begging for a response all year long. (It’s also -- hint, hint -- absolutely free to anyone for the asking.) Each month of the calendar features a great, little tip on how to “take your organization’s direct marketing initiatives to the next highest level.” Along with this colorful, new wall calendar, we've included a dozen different coupons, each one good for one free half-hour consultation…
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