Marketing Miscellany II
Every once in a while, a growing legion of Seth Godin devotees, myself included, receive an email from the bestselling author, entrepreneur and self-proclaimed “agent of change” himself, reminding us that fresh, new content has been posted on his Web site. I’m there in seconds. And on my most recent visit, as always, there was the proverbial pot of gold at the end of the rainbow, as he had just announced the launch of his latest brainchild, ChangeThis, a revolutionary, new non-profit medium with the noble intention of facilitating the spread of manifestos – “thoughtful, rational, constructive arguments about important issues” – in order to “help people change their minds to a more productive point of view.” I don’t know about you, but any business model that can use one…