NEDMA Discusses “The Pros — and Pitfalls — of Blogging”

Blogging, Direct Marketing
If there’s one thing I enjoy almost as much as blogging, it’s demystifying blogging to those who don’t quite understand – yet – the power of this self-publishing platform, so I can’t tell you how excited I am to announce that I’ll be moderating a panel discussion next month on “The Pros – and Pitfalls – of Blogging” for the New England Direct Marketing Association (NEDMA). This discussion will take place at the association’s monthly dinner meeting (which begins at 5:30 PM with a networking reception) on Thursday, January 19, at the Hilton Garden Inn, in Waltham, MA. Direct marketers should appreciate as much as any other communications professionals the importance of having an open, honest dialogue with their customers and prospects. There are many ways to carry on such…
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“A Milestone Year for the Blogosphere,” Says Intelliseek’s Blackshaw

“Love 'em or hate 'em, blogs are the real deal. Even if we deflate the hype and ignore the overly optimistic prognostications of the blog A-list evangelists, we still have an unmistakable, off-the-charts development with huge, ever-evolving implications,” writes Chief Marketing and Customer Satisfaction Officer of Cincinnati-based Intelliseek, Pete Blackshaw, in “The Pocket Guide to the 2005 Blogosphere" (ClickZ, December 13, 2005). “2005 was a milestone year for the blogosphere, even more so than 2004,” adds Blackshaw. To read why that was, according to Blackshaw (he lists a dozen reasons), click here. Via B.L. Ochman’s What’s Next Blog
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I Believe in “Life After the 30-Second Spot”

Advertising, Branding, Direct Marketing, Marketing
I haven’t finished reading it yet, but I’m enjoying Joseph Jaffe’s “Life After the 30-Second Spot” so much that I can’t wait any longer to post about it. After all, I don’t have to read every single page to know I’m reading one of the year’s most important books on advertising and marketing. It’s that good. I may not be able to contain myself about this book, but my giddiness is nothing compared to the author’s, who said last month in his blog, Jaffe Juice, that he would issue free copies of it to any “business/marketing/advertising-related blogger” who would agree to review it, in a bold, enthusiastic attempt to prove “that new marketing works” and “that the blogosphere is profoundly good, powerful, effective and constructive.” Joe believes that alternative media…
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Salvation Army’s Red Kettle Campaign Goes Online

Direct Marketing, Fundraising, Marketing
In yet another sign of the new marketing times, the Salvation Army is making it possible for anyone who wants to ring a bell in front of one of its traditional red kettles during the Christmas season to do almost the same thing online. Businesses, groups and individuals are invited to create their own personal red kettle page – following the simple instructions found here. The kettles have been a Salvation Army mainstay since 1891, but apparently last year was the first time that volunteers didn’t have to stand alone outdoors and endure the cold, winter weather in front of a mall to host one. “The online campaign is based on the success of a western-state pilot program last year,” wrote Donna Goodison in the Boston Herald recently (November 24,…
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The Word of Mouth Marketing Association Talks Up Its New Site

Practicing what it preaches, The Word of Mouth Marketing Association (WOMMA) recently spread the word that it's launched the very first Web site devoted to teaching marketers how to use ethical word of mouth marketing techniques. Entitled Word of Mouth Basic Training (WOMBAT), the site features original content in a new blog, podcast series and companion newsletter. All of it can be found here. WOMBAT showcases practical how-to’s and case studies from noted industry experts. In its first week, Ketchum’s Paul Rand and Intelliseek’s Pete Blackshaw shared tips and advice on word of mouth issues while author Jackie Huba inaugurated the site’s podcast series. Other top professionals, famous authors, respected analysts and leading academics have pledged content that will be forthcoming on a weekly basis. “WOMBAT is the definitive resource…
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Children’s Hospital Boston’s “26 Steps” is a Giant Leap in Family Philanthropy

Boston Marathon, Cause-Related Marketing, Direct Marketing, Fundraising, Marketing
Many nonprofit organizations are concerned about winning over the hearts of a new, younger generation of donors and instilling in them a sense of altruism and benevolence that will last a lifetime. But not all of these organizations are doing what Children's Hospital Boston is doing, going to great lengths to help parents introduce their children to the joy of giving and the satisfaction of making a difference with a brilliant, new family philanthropy program called 26 Steps. Named in memory of Katie Lynch, a lifelong Children's patient who undertook an enormous physical challenge - walking 26 feet at the 2001 Boston Marathon - to raise money for the hospital she loved, 26 Steps promises to provide tools for the next generation of philanthropists, helping young people develop habits of…
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