Blog Post on Video: The Three A’s of Social Media Branding

Blogging, Branding, Facebook, Marketing, Public Relations, Social Media, Twitter
What's a social media practitioner to do in order to be heard loud and clear above the din of so much online activity? How do you as a marketer or a PR pro or perhaps even an intern who's been hired to build a constituency of friends, fans and followers command attention and respect for the brand you represent? Well, take it from a practitioner of another kind, a neighbor of mine who just happens to be a pediatrician, and be mindful of the three A's -- Ability, Affability and Availability. This “blog post on video" was recorded on August 16, 2009 at the Barron Fishing Access Site on Puffer Pond at the Assabet River National Wildlife Refuge. It's an adaptation of a post I wrote earlier this year called “The…
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Blog Post on Video: Five Questions to Ask Yourself about Social Media

Advertising, Blogging, Branding, Facebook, Marketing, Public Relations, Social Media, Twitter
Before you decide to dip your toes in social media, take just a few minutes to answer the five questions asked in this short video that I recently recorded (with the help of my wife, Barbara, and two sons, Scott and Ben) during the Cargill family vacation on the island of Martha's Vineyard. If you can answer yes to at least a few of these questions, then you’re in a pretty good place, a position from which you can at least begin to immerse yourself in such relatively uncharted waters as the blogosphere, the Twitterverse, Facebook and the like. This "blog post on video," by the way, is an adaptation of a post I wrote earlier this year called "Five Important Questions to Ask Yourself Before You Use Social Media," which you…
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Who Moved My Customers?

Advertising, Blogging, Branding, Direct Marketing, Marketing, Public Relations, Social Media
To say that marketing has changed in the last few years would be to put it quite mildly.   Marketing has been rocked, shaken, stirred, knocked for a loop and turned completely upside down not just by the Internet, but by the emergence of social media as an informational, educational and conversational platform leveraged by the masses.   The authors of The Cluetrain Manifesto had it right when they said, among other things, that… “There are no secrets. The networked market knows more than companies do about their own products. And whether the news is good or bad, they tell everyone.” The cold, hard facts say that customers are simply not where they were as recently as the turn of this century...they're not waiting for the mail, reading the newspaper,…
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Social Media is a Team Sport, Not a Solo Act

Advertising, Blogging, Branding, Marketing, Public Relations, Social Media
  As someone who spends the better part of his days – and nights, too – either reading about, talking about or working with social media, I can speak from experience when I say that as much fun as it is to spend so much time on blogs, Facebook, Twitter and other such online communications platforms, to make that time pay off is no easy task.   It’s true. Given the cacophony of content that’s being disseminated across the social web these days, anyone on the front line of their brand’s social media efforts knows they have their work cut out for them if they expect to command attention, engage constituents and win friends, fans and followers.   Not only does a social media practitioner need to be on call practically…
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Lance Armstrong, My Wife, the Yellow Wristband and Twitter

Branding, Cause-Related Marketing, Fundraising, Marketing, Public Relations, Social Media
Having won the Tour de France a record-breaking seven consecutive times (1999-2005), Lance Edward Armstrong went a long way – literally – toward winning the world over for his athletic prowess once again when he finished third this year in the prestigious, 2,200-mile, 23-day bicycle race. But Lance is not just one of the greatest athletes of all time. He is also a tireless, tenacious advocate for cancer sufferers and their families, having beaten the dread disease himself and founded the Lance Armstrong Foundation (LAF), a nonprofit organization that goes above and beyond in helping the millions of people living with cancer today. Chances are you know of the Lance Armstrong Foundation because of its ubiquitous yellow LIVESTRONG wristbands, which were sold for the first time over five years ago to…
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