10 Ways to Succeed in Social Media, Part Nine
9. Measure the results of your activities. If you’re serious about using social media, not just in it for fun, then you need to measure the results of your online activities so you know where you stand. If you publish a blog, you can use such tools as Technorati to see how it compares to others in your industry or Google Analytics to find out which posts people are reading, where they’re coming from and how long they’re staying on your site. But that’s not all you want to analyze. You also want to look at how many readers are subscribing to your blog, how many comments you’re receiving, how many other blogs are linking back to yours and how often it’s turning up in search engine results. And that’s just…