May 2010 - Bob Cargill

24May 2010 by Bob Cargill

What I’ve Read Recently about Social Media

Blogging, Facebook, Marketing, Social Media, Twitter

Using Google Reader and Delicious, I find, save and share a multitude of articles and blog posts about social media, marketing and anything else related to the industry in which I earn my livelihood. In fact, on Delicious alone, I’ve bookmarked 3,706 pieces of content – and counting. Of course, after I’ve read all of them myself, some of these pieces end up being included in my tweets or updates on Facebook. After all, I think it’s important to provide a continuous stream of such quality, relevant third-party content -- in addition to my own original material -- to my followers, friends and fans. It's the essence of my feed. And it's the gist of this post. Yes, what follows are some of the most interesting blog posts and articles I’ve read recently about social media. Enjoy……

10 Ways to Succeed in Social Media, Parts 1-10

Blogging, Facebook, LinkedIn, Social Media, Twitter, YouTube

If you've been reading my blog for a while, you already know about the "10 Ways to Succeed in Social Media" series of posts I started writing on January 13 of this year and recently concluded on April 5. But what you wouldn't know is how much I've been looking forward to stringing these posts together into one exhaustive guide on how to communicate effectively via the blogosphere, Facebook, Twitter, LinkedIn, YouTube and other such Internet-based platforms. In this 2,700-word series, I took a long view of social media, focusing on the principles that people in this space need to keep in mind, not necessarily the day-to-day tactics. After all, despite the widespread adoption of social media, it's still very misunderstood. As I wrote in the introduction to this series... ...social media isn’t rocket science. But it’s definitely a BIG departure for those who have been dependent on traditional marketing, advertising, PR and communications methods up until…

Blog Post on Video: Don’t Just Scratch the Surface of Social Media

Blogging, Facebook, LinkedIn, Marketing, Social Media, Twitter, YouTube

This “blog post on video” was recorded on May 1, 2010. It’s the video version of a post I wrote and published on February 23, 2010 called “10 Ways to Succeed in Social Media, Part Six,” which you can read in its entirety here. If you can’t see the video on this page, you can check it out on my YouTube channel by clicking here. Bob Cargill is a copywriter, creative director and social media marketer who helps brands to strategize, develop and implement successful new marketing programs. He is always interested in new speaking, consulting and freelancing opportunities. To contact Bob, click here.