10 Ways to Succeed as a Copywriter, Parts 1-10
Advertising, Blogging, Branding, Cause-Related Marketing, Copywriting, Direct Marketing, Facebook, Fundraising, Marketing, Public Relations, Social Media, Twitter
If you've been reading this blog for the last few months, you know I've been writing a series of posts on copywriting. Similar to the approach I took with my series on social media, I've looked at copywriting from a 30,000-foot level, focusing on the principles you need to be mindful of if you want to succeed in this profession. As I wrote about my own career in the very first post in this series... I may have worked for a number of different companies, developed new skills and taken on new responsibilities – such as creative direction, public speaking and social media – along the way, but I’ve also stayed true to my roots as a copywriter. And after all of these years writing headlines and subject lines, direct mail packages and email blasts, blog posts…