August 2011 - Bob Cargill

21Aug 2011 by Bob Cargill

20 Boston Media People to Follow on Twitter

Boston, Business, Media, Social Media, Twitter

This post was initially published on BostInnovation on August 16, 2011. To read the original post there, click here. From print journalists to TV news reporters, disc jockeys to talk show hosts, almost everyone on the local media scene is using Twitter nowadays to forge deeper relationships with their readers, viewers and listeners. That’s not to say they’re not promoting their own work via this increasingly popular social media platform. But they’re also winning favor among their constituency for being surprisingly approachable and responsive, giving time and attention to as many of their followers as possible. To say that this is a big change in how those in the business of mass communications interact with their fans would be an understatement. This is a monumental paradigm shift. The audience is now talking back…

03Aug 2011 by Bob Cargill

4 Lessons Marketers Can Learn from Local TV News Reporters

Branding, Marketing, Social Media

This post was initially published on BostInnovation on July 28, 2011. To read the original post there, click here. Today – thanks to social media, smartphones and other new digital communications platforms and tools – what the savviest of consumers are asking of their favorite brands is almost as much as they’d expect from their best friends and family. They want your time, support and undivided attention – and they want it at their convenience. It’s not just due to modern technology, though. It’s a bold, new sense of entitlement that’s been enthusiastically adopted by those on the receiving end of your messages. In this era in which the corporation has ceded control – albeit reluctantly – to the customer, businesses can’t afford to be seen as out of touch, behind…