Hashtags in Advertising and Marketing
This post was initially published on BostInno on March 21, 2012. To read the original post there, click here. Advertising and marketing pros know how important it is to engage their constituents and entice them to take action. One way or another, it’s up to them to convince those on the receiving end of their messages to pick up the phone, mail in an order form, cut out a coupon, click on a link, visit a website, download an offer, attend an event or respond in some other way, shape or form… such as saying something on Twitter about their products and services. That’s right. Many brands are now going out of their way to get people to talk about them in 140 characters or less. And one way they’re doing…