My Blog Post on Video Series: 10 Ways to Succeed as a Copywriter

Advertising, Blogging, Branding, Business, Copywriting, Direct Marketing, Fundraising, Marketing, Public Relations, Social Media, Twitter, YouTube
If you're a content creator like me, someone who goes to great lengths to share your own knowledge and opinions via social media, you know how important it is to get the most mileage out of your original work. Frankly, I’m always thinking of new ways to leverage and repurpose my efforts. So as I was writing the posts in my “10 Ways to Succeed as a Copywriter" series, I’ll admit that I was thinking all along that they might lend themselves quite well to video. After all, I had already turned a number of blog posts into short clips that I had uploaded to YouTube, each of which featured me talking straight into the camera from a variety of different locations. I envisioned this series to be no different. What…
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Talking about Social Media at the Sudbury Social Tweetup

Advertising, Blogging, Business, Facebook, LinkedIn, Marketing, Media, Public Relations, Social Media, Twitter, YouTube
I was very happy to co-host -- along with Phil Hollows -- the eighth Sudbury Social Tweetup last week. Phil and I started this series of networking events for people who are interested in social media in July of 2011, not really knowing what to expect. How many people would we attract? How often would we meet? What about an agenda? These were just a few of the questions we had at the time. But we're now more than up and running, hosting a gathering of about 10-15 people on the last Thursday of each month from 6-8 PM at Bistro 20 in Sudbury, Massachusetts. At the March 29 Tweetup, Ashley Hin treated the group to a fabulous presentation about Foursquare. And I had the opportunity to ask four of those…
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