The Picture of New Marketing — Warby Parker

Branding, Business, Marketing, Twitter
[caption id="attachment_2891" align="alignright" width="300" caption="Photo Courtesy of Warby Parker"][/caption] You don’t have to look far to see the latest rage in eyewear. Turn on the TV. Flip through a magazine. Check out your colleagues. Take a poll of your friends. In the blink of an eye, it seems like everyone who wears glasses has jumped on the bandwagon and is now styling the new thicker, so-called hipster frames. Of course, many brands in the industry have responded to this new trend, but one company in particular has stood out to me in a big, positive way... That would be Warby Parker. I first learned about Warby Parker while watching NBC's The Today Show on May 25 of this year. Included in a segment about how eyewear has gone geek was a brief interview…
Read More