How to Use LinkedIn in More Ways Than One

Branding, Business, LinkedIn, Marketing, Public Relations, Social Media
If you could only be active on one social network for the sake of your career, it would have to be LinkedIn. Seriously, LinkedIn is a must for professionals in all walks of business life. You would be conspicuous in your absence if you did not establish a presence there. I love LinkedIn. It includes similar features and functionality of its social media brethren – Facebook, Twitter and the like – but the activity there is far more buttoned up and includes few, if any, displays of frivolity. I have been a member of LinkedIn since July 26, 2004, having amassed a total of 961 connections, 51 recommendations and who knows how many endorsements so far. You can view my LinkedIn profile here. I'm a frequent visitor to LinkedIn, where…
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WAAF’s Greg Hill Talks about His New Restaurant in Sudbury, Twitter and More

Business, Marketing, Restaurants, Social Media, Sudbury, Twitter
I was excited to hear recently that a new restaurant was coming to Sudbury, the town where I live. And given that it was going to be located in Sudbury Town Square, a new complex of shops and business offices that everyone around here has been talking about, I was particularly curious. But I honestly didn’t give this news much thought until I noticed this restaurant happened to be following me on Twitter. How cool was that? What really got my attention, though, was when I got a tweet from this restaurant thanking me for following them and making a reference to my plans to run the Boston Marathon, which they only could have known by doing a little research on me. Of course, I was flattered. Everyone likes to…
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