10 Reasons Why People Engage with Brands on Twitter
Today, many marketers, brands and celebrities are using Twitter to engage with their customers, prospects and fans. Yet while some of them have already experienced tremendous success in this arena, others still haven’t found the sweet spot that lies between self-promotion and making real-time, meaningful connections with their followers in this channel. The fact is that there countless reasons why people follow — and engage with — accounts other than their friends’ and colleagues’ on Twitter. In this survey of more than 1,000 consumers in Australia, more than half were interested in discounts or offers and exactly one third were looking for specific product and service information directly from the brand. Those are two good reasons for brands to have an active presence on Twitter. After all, followers are sometimes customers, prospects…