2013 - Page 3 of 3 - Bob Cargill

11Mar 2013 by Bob Cargill

WAAF’s Greg Hill Talks about His New Restaurant in Sudbury, Twitter and More

Business, Marketing, Restaurants, Social Media, Sudbury, Twitter

I was excited to hear recently that a new restaurant was coming to Sudbury, the town where I live. And given that it was going to be located in Sudbury Town Square, a new complex of shops and business offices that everyone around here has been talking about, I was particularly curious. But I honestly didn’t give this news much thought until I noticed this restaurant happened to be following me on Twitter. How cool was that? What really got my attention, though, was when I got a tweet from this restaurant thanking me for following them and making a reference to my plans to run the Boston Marathon, which they only could have known by doing a little research on me. Of course, I was flattered. Everyone likes to…

25Feb 2013 by Bob Cargill

A Few Words with Jamie Bradley about Printing, Marketing, Social Media and More

Business, Direct Marketing, Marketing, Social Media

[caption id="attachment_4295" align="alignright" width="138"] Jamie Bradley[/caption] Jamie Bradley is a marketing, sales and printing professional with a great deal of experience and expertise. He is also a really nice guy blessed with a gregarious, easygoing personality. I’ve known Jamie for some 20 years or so, mainly through the many New England Direct Marketing Association (NEDMA) and other industry-related functions we both attend, and I've always enjoyed his company. Not only does he know print production inside and out, he’s also a smart, seasoned businessman, someone who’s been there, done that so often that you just know you can count on him for a good answer or the right solution. Jamie and I had lunch recently at Panera Bread on Waltham Street in Lexington, during which time we talked about all…

17Feb 2013 by Bob Cargill

How to Use Twitter in More Ways Than One

Social Media, Twitter

With more than 200 million monthly active users, Twitter is a much bigger, more versatile communications vehicle than those who aren’t using it may realize. Nowadays, not only is Twitter used to connect and chat with others, it is also used for everything from public relations to customer service, branding to broadcasting, education to entertainment, marketing to sales, newsgathering to job-seeking and much more. Yet despite its obvious popularity and countless uses, Twitter is still widely misunderstood -- and, if you ask me, severely underestimated -- by a multitude of holdouts, people who would benefit in more ways than one from using it if they only knew where to begin. So in the spirit of enlightenment and education, I’ve amassed a small library of articles, posts and resources on Twitter, each and…

07Feb 2013 by Bob Cargill

The Cure for the Common Sign

Advertising, Branding, Business, Marketing

On a visit to the Burlington Mall recently, shortly after I had entered the building, I came across this very cool sign from Lahey Clinic at my feet. Okay. It’s just a sign, but the marketer in me couldn’t help but be ridiculously impressed with how much it had going for it. Seriously, I was so smitten with its stopping power, I had to, well, stop whatever it was that I was doing and take a picture of it. I like this sign for more reasons than one… It's located on the floor, where you might not necessarily expect to see a sign. Its message serves to reinforce the Lahey Clinic brand and goes a long way toward the promotion of healthy living. For walkers, it’s a very practical sign with an…

27Jan 2013 by Bob Cargill

A Few Words with Myles Bristowe about Marketing, Social Media and More

Blogging, Business, Marketing, Social Media

[caption id="attachment_4016" align="alignright" width="300"] Myles Bristowe[/caption] If you work in the Boston area in the marketing or social media space and haven't heard of Myles Bristowe, I’d be surprised. After all, as a blogger, he’s about as prolific and popular as they come, writing what he’s dubbed Today's Marketing Cookie almost daily since April of last year. And that's just one of his many impressive feats. The Chief Marketing Officer at Commonwealth Creative, a marketing agency in Framingham, MA, Myles writes each of his Marketing Cookies based on an actual fortune from a fortune cookie sent to him by a friend, follower or fan. Not too long ago, I was honored to have Myles write a Marketing Cookie dedicated to me. As one of his 60,000+ followers on Twitter, I…

12Jan 2013 by Bob Cargill

I’m Running the 2013 Boston Marathon for Christopher’s Haven

Boston, Boston Marathon, Fundraising

I’ve done it before and I’m doing it again. I’m running the Boston Marathon for Christopher’s Haven. On April 15, 2013, I’ll be making another historic, heralded 26.2-mile trek from Hopkinton to Boston on behalf of the Boston-based nonprofit organization that bills itself as “a home for kids when cancer hits home.” The first time I ran the Boston Marathon for charity was in 1996, when I went the distance as a member of the Dana-Farber Marathon Challenge team. Altogether, I’ve run Boston 10 times so far, seven times for charity and three times as an unofficial entrant without a number. I’ve always loved running, ever since I was a kid. Over the years, I’ve run hundreds of road races, including 13 marathons, 10 half marathons, the Falmouth Road Race…