10 Ways to Build a Social Media Audience
In direct marketing, it's long been said that a bad offer to a good list will perform better than a good offer to a bad list. The point being that without a decent audience, you may as well forget about it. You may have a great product or service, but unless you have a long list of people who are at least prospective customers, even the best marketing efforts in the world probably won't be able to sell it. That's how it is in social media, too. You can spend a ton of time and money in creating content that absolutely rocks, but if you aren't reaching enough people, your efforts will be in vain and you won't have a chance of going viral. You'll be like the proverbial tree…