Lessons Learned from 10 Terrific Tweets

Social Media, Twitter
There’s both an art and a science to writing for Twitter. To stand out from the crowd, you want to be creative and clever, but you also need to be smart and strategic in order to drive a high level of engagement. It’s not easy for even the best copywriters to strike such middle ground in 140 characters or less. But many brands today manage to capture the right voice on this online communication channel, in many cases enhancing the impact of their words with equally compelling visuals. They’re able to come across as entertaining as they are educational, as personable as they are promotional. Culled from a custom timeline (which you can see here) I’ve been curating on Twitter, here are 10 terrific tweets that would appear to go…
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How to Plan a Social Media Strategy in 12 Steps

Marketing, Social Media
Unless you’re a popular celebrity or a big, iconic brand, a lot has got to come together in order for you to succeed on social media. Not only do you need to have an engaged, loyal audience and something valuable to offer them, you need to be able to maintain a strong social presence by sharing timely, relevant content on a non-stop basis. There’s no rest for the weary on Twitter, Facebook, Pinterest and other such online communication channels. If you make the development of a solid strategy a top priority, however, everything else should fall into place. A comprehensive strategic plan articulates the action you’re going to take during the course of your campaign. It explains the who, what, where, when, how and why of what you’re going to…
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