How 10 Nonprofit Brands Roll on Twitter
Branding. Marketing. Selling. There are countless reasons why you would use social media for business. And if you’re a nonprofit organization, one of those reasons would be fundraising. In fact, as direct mail, telemarketing and other traditional methods of acquiring and retaining donors give way to digital communications, nonprofits of all shapes and sizes are jumping on the social media bandwagon. And many of them are working the crowds on these online channels as well or even better than their commercial brethren. Not only are they on social media to ask for financial support, they’re on it to mobilize their advocates, recognize their volunteers, illustrate their needs, report on their progress and much more. Good for them. And good for the worthy charitable causes they represent. Here’s how 10 nonprofit…