10 Ways to Find Common Ground with Your Social Media Audience
True story. I was having lunch with a colleague of mine a couple years ago or so, and as I began to take pictures of the food on my plate he asked me why I would do such a thing. I explained to him that food was a huge draw on social media, and that the restaurant where we were eating might reply to me if I tweeted about it, as might my followers. I was as convinced then as I am now that it’s a myth that no one on social media cares what you’re eating for lunch. After all, everybody likes food. While there’s an art and a science to success on social media, there’s also a certain psychology of which brands should take note. If you can…