Why Periscope is the Next Big Thing in Social Media

Social Media
As social media becomes less of an afterthought among brands and more of an essential ingredient in the marketing mix, it is increasingly difficult to stand out on these online channels. There is only so much attention from consumers and customers to go around, after all, and the social streams are overflowing with content in all shapes and sizes. So unless you want to be like the wallflower at the dance, being boring is not an option on social media. Even if you’re a B2B brand in technology, a regulated brand in healthcare or the biggest brand in an industry of one, there are simply no excuses not to be sharing a deep repertoire of content on Twitter, Facebook, LinkedIn and everywhere else your audience is hanging out online. And…
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