Social Media: A Revolutionary Change That is Impossible to Ignore
I’m not going to lie. While I have been writing copy for what seems like forever, not until social media came along did I feel my words were actually making a connection with my audience. Direct mail, even email, may be addressed to your customers, donors, members and prospects by name. But short of face-to-face conversations, there is nothing quite so powerful and promising for a marketer than having the opportunity to interact in real time with someone who is genuinely interested in what you have to offer. Social media makes it possible for brands – and their proxies like me – to connect with members of their target audience directly and instantaneously, building strong, mutually beneficial relationships that have the potential to last indefinitely. Of course, to traditionalists, luddites,…