10 Ways Brands are Using Social Media for Good

Branding, Cause-Related Marketing, Marketing, Nonprofits, Social Media
Asking questions. Running contests. Sharing pictures. Promoting products and services. There are many ways for brands to attract attention on Twitter, Facebook, Instagram and the like. Included among this list of ways to get people to sit up and take notice on social media is to show the softer side of your brand and declare your support of a worthy charitable organization. After all, almost everyone on these channels is trying to sell something, whether it’s a product, service or simply themselves. Almost everyone is like the carnival barker cajoling the passersby to step right up and come inside the tent. But a small percentage of them are associating their brands with a noble cause, giving those in the audience a reason to feel good about making the decision to…
Read More