The Importance of Being Yourself on Social Media

Branding, Marketing, Social Media
Back in the day, when I was a member of Toastmasters, a public speaking and leadership organization, I was fortunate enough to be asked to be president of a local club. I was honored, of course, but I had no idea what the role entailed. Besides being briefed on the many responsibilities that came along with being the head honcho, I needed some advice, some good, old-fashioned words of wisdom. Just be yourself, I was told. There is no need to overthink it. That’s what I learned at that time about being a leader and speaking in public. And that’s what I’ve learned ever since then about communicating on social media. Don’t put on an act. Just keep it real. After all, the path to success, or at least a…
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