10 Ways to Beef Up Your Social Media Program

Branding, Business, Marketing, Social Media
Where’s the beef on social media? In 1984, an 81-year-old woman by the name of Clara Peller starred in an incredibly popular advertising campaign for Wendy’s, in which she demanded to know “Where’s the beef?” at a make-believe fast-food restaurant. The question went viral, becoming a commonly used catchphrase whenever anyone was looking for more of pretty much anything. Well, the same question Clara Peller had about hamburgers back in the day is the question I have now for brands, businesses, marketers, anyone and everyone who uses social media for professional reasons. Where’s the beef? Not to be a curmudgeon, but I have to say that far too many of you are mailing it in when it comes to publishing and sharing content on Twitter, Facebook, LinkedIn and other social…
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