3 Reasons Why Snapchat is Such a Big Social Media Hit
Don’t look now, but the last bastion of social media for millennials, generation Z and anyone else in their teens or early twenties has pretty much reached the tipping point. Yup, Snapchat is about to go mainstream. Founded four years ago by three Stanford University students, this mobile photo and video messaging app earned a rather edgy, even controversial, reputation along the way to mass acceptance, but those days are gone. Snapchat has grown up. You heard me. Once associated almost exclusively with teenagers and risky behavior in front of the camera, Snapchat is now being used by businesses and brands as a cool, contemporary way to call attention to their existence in an increasingly crowded and competitive marketplace. The numbers alone are staggering. Over 150 million people use Snapchat…