Very few people on LinkedIn, Twitter, Facebook, Instagram and the like are going to create original content and share it with others on a regular basis. The same goes for wherever you work. A small percentage of employees are going to write blog posts, record videos and use social media on behalf of his or her employer. That’s the 1% of the 90-9-1 rule. That’s the 1% that any organization should identify, recognize, reward and look up to for thought leadership, branding, marketing and PR.
People are asking me all the time now about my videos. They're seeing my videos on social media and wondering how I do them. My answer is always the same... Recording my videos is easy. Most of them I shoot by myself with just my mobile phone and a selfie stick. Sometimes my wife, Barbara, helps me shoot them. Nothing fancy. Very low-budget. But well-thought-out. Shooting videos like I do is something I think everyone in marketing, advertising, PR and social media should be doing today. Video rocks. It’s emotional. It’s easy. It’s effective. Video helps you deepen the relationships you have with your connections, constituents, clients and customers.
What does social media have to do with Main Street? A lot more than you may imagine. Businesses and brands need to set up shop on social media the same way they have to have brick-and-mortar storefronts on Main Street. Do you have a presence on social media? Can your customers, prospects, constituents and contacts find you on Instagram, Facebook, Twitter and other online communication channels? In this day and age, social media and Main Street are almost one and the same.
How many of Seth Godin's books have YOU read? I've read a ton of his books, but my favorite one is Purple Cow. I think it should be required reading for anyone in business, especially for those of us who work in the advertising and marketing fields. As Seth himself says on the inside front cover of the book, "You're either remarkable or invisible. Make your choice." Have you read this book? Are you remarkable? Or are you invisible? Are you a purple cow? Watch. Listen. NOW.