17Feb 2018 by Bob Cargill

12 Boston-Area Marketers to Follow on Twitter, Part II

Boston, Marketing, Social Media, Twitter
Of course, there are far more than just a dozen marketing professionals in the Boston area who you and I should be following on Twitter. There are hundreds, if not thousands who deserve our attention. That’s what couldn't have been more obvious to me after finishing up my last post for this blog. And while I can’t possibly write about every single one of them here in this space, I can certainly give it another whirl. So, to continue the conversation about some of the most ridiculously accomplished people in our industry on Twitter who just happen to work around here – that is, Boston – here are another 12 local rock stars of marketing, advertising, PR and social media. You can follow them individually on Twitter by clicking on…
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11Feb 2018 by Bob Cargill

Shouting It Out Loud on Social Media

Branding, Marketing, Social Media
Shout it out loud. That’s what your customers, connections, clients and constituents are doing on social media. They’re amplifying what you have to say about your business to their own personal networks, exponentially increasing the reach of your marketing messages. Are you taking advantage of this opportunity? Are you providing your audience with enough quality content to share on a regular basis? Are you capitalizing on the fact that your fans, followers and friends can help you get the word out about your products and services in today’s day and age? Like it or not, online communities are talking about you. Give them something to rave about. Give them something to share. Give them something to shout from the rooftops that will call more positive attention to your personal or…
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