29Mar 2018 by Bob Cargill
Social Media Isn’t Rocket Science

Social Media Isn’t Rocket Science

Branding, Marketing, Social Media
Social media isn’t rocket science. Yup. Using LinkedIn, Twitter, Facebook, Instagram and the like is easier than you think IF you make it a priority. But that’s just the problem. Many businesses, organizations, institutions and communities don’t get it. They are still giving short shrift to what they view as an unnecessary, newfangled way of communications. They think social media is a fad or something the cool kids may do, not something they have to make a priority. Think again. Employers should be training their employees TODAY how to use social media on behalf of their brands. Anyone in a leadership position should be immersing themselves NOW in everything to do with these online channels and making sure their constituents are right behind them. Team members are your advocates. Those…
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16Mar 2018 by Bob Cargill

Music to the Ears of Your Audience on Social Media

Branding, Business, Marketing, Social Media
Bruno Mars and Cardi B. Lady Gaga and Tony Bennett. Florida Georgia Line and Bebe Rexha. Performers in the music world do it all the time. They collaborate. They form partnerships. They join forces to produce music that they know they couldn’t have done on their own. You can do the same thing on social media. Hook up with other brands, businesses and people to produce content that you couldn’t do on your own. Guest post on their blogs and vice versa. Conduct interviews. Barter services. Tag-team projects. Engage with them in some way, shape or form. Mix it up. Put different faces and voices in front of your audience every so often. The results may pleasantly surprise you. Collaboration. It’s music to the ears of your audience on social…
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01Mar 2018 by Bob Cargill

Use Social Media Like Chloe Kim

Branding, Social Media
Use social media like Chloe Kim. Chloe jumped, twisted, turned, somersaulted and flew her way to a gold medal recently on her snowboard in the women’s halfpipe competition at the PyeongChang 2018 Winter Olympic Games. But what caught my attention almost as much as her prowess on a snowboard was the fact that she used Twitter during the competition. Yup. Chloe somehow found time to tweet between runs about being “hangry” because she hadn’t finished her breakfast sandwich. Kudos to this snowboarding superstar not just for winning gold, but for showing the world the prevalence, pervasiveness and power of Twitter. Despite the triviality of her tweet, it’s still received over 10,000 RTs and 100,00 likes. Businesses and brands (personal or corporate), that use social media like Chloe are more likely…
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