29May 2018 by Bob Cargill

Create Social Media Moments and Memories for Your Audience

Branding, Marketing, Social Media
Look all around you. Everybody is taking pictures everywhere they go. You want to capitalize on this trend. Anything you do as a business or organization needs to be optimized for social media. Your people. Your office. Your content. Your events. Wherever you are, whatever you are doing, you want to be making it easy for your connections and customers to share something to do with your brand with their own respective networks. Your fans and followers want to talk about you. They want to amplify everything about you to a wider circle of people. They’re looking for something to capture and disseminate via their own feeds on LinkedIn, Twitter, Facebook, Instagram and the like. Give them the opportunities. Give them the inspiration. Create social media moments and memories for…
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22May 2018 by Bob Cargill

American Marketing Association’s 2018 Leadership Summit

Marketing
An excellent time was had by all at the AMA Summit recently, especially by your representing contingent from AMA Boston. I was happy and honored to be able to attend the event at the Westin O'Hare in Rosemont, Illinois, with my colleagues on the Board of Directors, Bonnie Akerson, Parna Sarkar-Basu, Laura Chapman and Todd Holloway. We attended a variety of educational sessions designed to both inform and Inspire us. We met and mingled with members of dozens of the some 70 or so different AMA chapters throughout the country who were also there in attendance. We sat in the audience to listen to many incredibly good speakers, including two electrifying, exhilarating keynote presentations delivered by Robert Rose and Sima Dahl. A big thanks to the entire American Marketing Association…
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07May 2018 by Bob Cargill

Immortalizing Your Brand’s Audience on Social Media

Boston Marathon, Branding, Business, Marketing, Social Media
It feels good to be able to run 26.2 miles on any given day, but I was particularly happy to finish the Boston Marathon on April 16, 2018. For starters, this was the 11th time I've run Boston for charity, the fifth time for Christopher's Haven, raising nearly $2,000 this time around for this ridiculously awesome non-profit organization. It was also especially gratifying to be able to go the entire 26.2-mile distance despite such extremely inclement weather conditions. Pouring rain. Stiff headwinds. Cold temperatures. The long, challenging journey from Hopkinton to Boston this year was about as far from a walk in the park as you could imagine. After I crossed the finish line on Boylston Street, I asked one of the volunteers to take my picture, as I wanted…
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