21Aug 2018 by Bob Cargill

200 Boston-Area Agencies on Twitter

Advertising, Boston, Marketing, Public Relations, Social Media, Twitter
Who knows how many marketing, advertising, social media and PR agencies are located in and around Boston? I doubt anybody knows exactly how many there are around here, but I have found 200 of them on Twitter for you to follow. Large, small, old and new, together these agencies represent the best and brightest our industry has to offer. Seriously! Under their roofs right here in Beantown, you could arguably find enough talent, prowess, knowledge and expertise to launch the most sophisticated and successful campaigns in the world. While what they can they do in 280 characters or less on Twitter, of course, isn’t quite the same as what they can do on a blank canvas and an unlimited budget for their clients, that doesn’t mean they’re not worth following…
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09Aug 2018 by Bob Cargill

The Importance of Being Liked on Social Media

Branding, Marketing, Social Media
It’s one thing to be popular in real life, but what about on social media? You want people to like you there, too. Whether you’re on LinkedIn, Twitter, Facebook, Instagram or YouTube, you want your friends, fans and followers to like everything you share as a business and brand. The more content you share, the better, but make sure it’s relevant, timely and high-quality content, not mediocre, run-of-the-mill stuff. Social media is not a one-way street, either. It’s important to engage with others online. The more you like their content, the more likely they’ll be to pay attention to yours. You want people to like you not just in real life, but on social media, too.
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