October 2018 - Bob Cargill

25Oct 2018 by Bob Cargill

Transparency Beats Privacy on Social Media

You can't have social media without being social. And...you can't really be social without being transparent. That’s why transparency beats privacy on social media...every time. Being private means to be holding something back, to be hiding something from public view…and ideally, social media is transparent, fully transparent. That's what I believe, anyway, and that was the premise...kinda sorta...of the 2017 movie, The Circle. The Circle was based on a novel written by Dave Eggers in 2013. The movie is about a tech company called The Circle which places small cameras everywhere to provide real-time video of practically everything. It's a little creepy, sure, and certainly scary for some. But it is my opinion that the premise of the movie, the pros and cons of being fully transparent, is something that…

11Oct 2018 by Bob Cargill

The Importance of Customer Service

Business, Customer Service

It's known as friction. It's anything that gets in the way of anything less than a stellar customer experience. Brick-and-mortar retail operations can't afford to have any degree of friction come between them and their customers in this day and age. There are simply too many competitors vying for the same sales, whether that competition is located down the street or somewhere on the internet. Customer service can be the difference between success and failure. Poor customer service is not only bad for business, it can put you OUT of business. The best products, the best prices, the best marketing, the best advertising...can't overcome an abundance of friction.