The Importance of Having a Strong Personal Brand

The Importance of Having a Strong Personal Brand

Boston, Branding, Marketing, Social Media
My wife, Barbara, asked me recently why it was so important to have a strong personal brand on social media. Among other things, I told her that you can't be in front of people in real life, IRL, all the time, but you can be in front of them and heard by them almost all the time on #socialmedia. So you want to share content online on a steady, continuous basis that is a positive, accurate reflection of who you are as both a professional and a human being. I had a lot more to say about the topic, of course. Here's my answer to Barbara's question in its entirety...
Read More
Making My Book with Maria Antonia Silva and Morgan Hume

Making My Book with Maria Antonia Silva and Morgan Hume

Blogging, Business, Copywriting, Direct Marketing, Fundraising, Marketing, Social Media
In this episode of my podcast, Bob Cargill's Marketing Show, I talk with Maria Antonia Silva and Morgan Hume about the making of my new book, Twenty Jobs, Twenty Lessons - a Long, Strange Career in Marketing, from Junk Mail to Social Media. Maria was the designer of the book and Morgan the editor. Both of them are recent graduates of Suffolk University in Boston, where I am an adjunct professor. I can't thank them enough for their skills, talent and support. To purchase your own copy of my new book via Amazon, click here.
Read More
Twenty Jobs, Twenty Lessons – a Long, Strange Career in Marketing, from Junk Mail to Social Media

Twenty Jobs, Twenty Lessons – a Long, Strange Career in Marketing, from Junk Mail to Social Media

Business, Copywriting, Direct Marketing, Fundraising, Marketing, Social Media
Adjunct professor, marketing consultant, social media specialist and copywriter, Bob Cargill, has written and published a new book called Twenty Jobs, Twenty Lessons – a Long, Strange Career in Marketing, from Junk Mail to Social Media. Based on his career in the marketing industry since 1983, this book, according to the author, is about marketing, advertising and social media, but also business in general. Cargill offers advice to readers on how to pivot in the face of a big obstacle, how to bounce back from defeat and how to succeed against the odds. “It is a story of climbing the corporate ladder only to fall. It is a story about ambition, determination, success and failure. It is a story for young professionals with bright futures ahead of them and senior-level…
Read More
My New Book, 20 Jobs, 20 Lessons, in a Nutshell

My New Book, 20 Jobs, 20 Lessons, in a Nutshell

Business, Direct Marketing, Marketing, Social Media
Over the course of the next few months, I'll be sharing quite a bit on social media about my forthcoming book, 20 Jobs, 20 Lessons, a memoir about my career in marketing so far. We're putting the finishing touches on it right now, aiming for a publication date of sometime in March, give or take a few weeks. In this video, I share a few extemporaneous thoughts about how it has come together and what you can expect if you read it. To be notified when it becomes available, just visit here, where you can leave your name and email address. Thanks!
Read More
A Few Words with Kathy McConnell

A Few Words with Kathy McConnell

Business, Marketing, Podcast, Social Media
In this episode of my podcast, I talk to transformational marketing professional, Kathy McConnell, about marketing, social media and golf - yes, golf. During our conversation, Kathy talks about how when she was about 10 years old, she "really started to fall in love with marketing because I opened up a lemonade stand." Don't miss the rest of the story!
Read More
Bob Cargill’s Marketing Road Show on November 22, 2019 (3-8 PM)

Bob Cargill’s Marketing Road Show on November 22, 2019 (3-8 PM)

Marketing, Social Media
On Friday, November 22, 2019, Bob Cargill's Marketing Road Show will take place from 3-8 p.m. at Out of Office in Hudson, Massachusetts. Sponsored by Avidia Bank, 3 Media Web, Aveli By WSI and Ideal Video Strategies, the Marketing Road Show will be an educational and entertaining event on the importance of authenticity in marketing today. Along with an action-packed agenda of speakers and panel discussions, there will be plenty of time for networking, socializing and just plain fun, too. Scheduled speakers to date include social media and marketing consultant Bob Cargill, business coach Michelle Holmes Mercier, Avidia Bank’s communication manager Katelin Cwieka, Vision Advertising's Julia Becker Collins, InVision's Richard Banfield, 3 Media Web's Lysa Miller, Rapport International's Wendy Pease and Avid's Jeff Copetas. Tickets for this event are only…
Read More

What Can I Do for You?

Business, Copywriting, Direct Marketing, Marketing, Social Media
I'm a traditional marketer. I'm a digital marketer. I'm a content marketer. I'm a social media marketer. I can provide you with strategies and workflows. I can help you manage people and projects. I can provide you with copy. I can provide you with content. Yup. I've been writing in this field for a long time…since 1983. I've written everything from direct mail to email, print ads to banner ads…AND then there's social media. In 2004, I started my blog, "A New Marketing Commentator," and I haven't looked back. Yup. I've done a ton of social media! Frankly, I consider myself an ultra-modern, hybrid marketer who can help you out in a variety of ways, both B2B and B2C, agency and client side. What can I do for you? A…
Read More