Use Social Media Like John Legere

Use Social Media Like John Legere

Branding, Social Media
He is outgoing and outspoken, transparent and transformative. He is not afraid to put himself out there and show he’s human just like us. He is a ridiculously awesome example of how senior-level business executives should use social media, if you ask me. He is John Legere, CEO of T-Mobile. Not only does he know how to call attention to himself and the company he presides over, he is also very thoughtful of others, altruistic and philanthropic. In fact, this super successful UMass Amherst grad recently raised $4.5 million for Boston’s Dana-Farber Cancer Institute, thanks in large part to the large, loyal following he has on social media. John Legere knows what he’s doing, folks, in the C suite and on social media. Follow him and learn from the best.
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Your Brand Is Not What You Say You Are

Your Brand Is Not What You Say You Are

Branding, Marketing
If you think you define your own brand, think again. Your customers, clients and connections define your brand. They say what your brand is, not you. Do you practice what you preach? Do your actions match your words? Do you not just talk the talk, but walk the walk, too? The best brands among us live, breathe, work and play what they say they are day in and day out, time and time again. They don’t rest on their laurels. They don’t ever stop evolving. They listen to their audience’s feedback and don’t just meet but exceed their expectations. Whatever they have to offer – products, services, advice, support, you name it – is always more than appreciated by those on the receiving end.
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Don’t Be a One-Trick Pony on Social Media

Don’t Be a One-Trick Pony on Social Media

Branding, Marketing, Social Media
Don’t be a one-trick pony on social media. Unless it’s the only place your audience can be found, don’t spend an inordinate amount of time on just one channel at the expense of others. LinkedIn, Twitter, Facebook, Instagram, YouTube, etc.…you want to be working the crowd in a multitude of places. You want to be diversifying your efforts. Once you've tested and learned where you get the biggest bang for your buck, you want to focus there, of course. But you don’t want to overlook the importance of having a presence elsewhere at the same time. You never know where you’re going to get the most traction down the road. You may think you’re getting good results where you are now, but you have no idea how many opportunities you…
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When Social Media Catches Fire

When Social Media Catches Fire

Branding, Fyre Festival, Marketing, Social Media
No other media comes close to social media’s potential to build buzz almost instantaneously and amplify content to the point where it goes viral. I recently watched the Netflix documentary, “Fyre: The Greatest Party That Never Happened,” and found it to be as exasperating as it was entertaining. So many people were hurt in so many ways, especially financially and emotionally. Not only did a group of popular celebrity influencers promote Fyre Festival on social media, but music fans who shelled out big bucks to attend this epic flop used social media, too, to get the word out about their miserable experience there. Yup, social media can giveth and social media can taketh away. For better or worse, social media can catch fire. Use it with care. Use it for…
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Selfies on Social Media

Selfies on Social Media

Branding, Marketing, Selfies, Social Media
Look all around you. Selfies are being taken everywhere. People are taking selfies at ballgames and concerts, at the beach and the dinner table, while parachuting and ziplining, in voting booths and business meetings. Selfies are ridiculously popular in the era we’re in, a time when technology and culture have collided to make sharing pictures online both easy and customary. Businesses and brands would be smart to capitalize on this trend, if they are not already. Selfies are a great way to engage not just your employees and colleagues, but your customers and prospects. Look all around you. Everybody likes selfies.
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Rock Your Audience

Rock Your Audience

Branding, Business, Marketing, Social Media
I recently saw a ridiculously awesome movie, Bohemian Rhapsody. You know the story. It's about the legendary rock band, Queen, and their late, great lead singer, Freddie Mercury. There's a scene in this movie in which the band is developing the idea for their song, "We Will Rock You." You know the song. They wanted to engage their audience. They wanted their fans to be part of that song. Watching that scene and listening to that song gave me a thought. As it was for Queen in playing that song, it is for all brand and businesses. You want to engage your audience. You want to involve them in whatever it is you do in some way, shape or form. You want to rock your audience.
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Satellite Stages on Social Media

Satellite Stages on Social Media

Branding, Marketing, Social Media
I heard Bono on Sirius XM Satellite Radio recently say something about satellite stages. His band, U2, uses these types of stages, often set up in the middle of the audience, to get up-close and personal with their fans. That’s how it is for brands, businesses and anyone who uses social media for professional reasons, too. Your website is your main stage, your presence on social media your satellite stages. Use LinkedIn, Twitter, Facebook, Instagram and the like to give your own audience the opportunity to see and hear more from you as a human being, not just a corporate logo. Put yourself out there. Connect with your followers. Engage with your fans. Use social media like a series of satellite stages on which you display a more believable and…
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The Importance of Being Liked on Social Media

Branding, Marketing, Social Media
It’s one thing to be popular in real life, but what about on social media? You want people to like you there, too. Whether you’re on LinkedIn, Twitter, Facebook, Instagram or YouTube, you want your friends, fans and followers to like everything you share as a business and brand. The more content you share, the better, but make sure it’s relevant, timely and high-quality content, not mediocre, run-of-the-mill stuff. Social media is not a one-way street, either. It’s important to engage with others online. The more you like their content, the more likely they’ll be to pay attention to yours. You want people to like you not just in real life, but on social media, too.
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Podcast: The Importance of Authenticity on Social Media in the Fake News Era

Podcast: The Importance of Authenticity on Social Media in the Fake News Era

Advertising, Branding, Business, Marketing, Public Relations, Social Media
Fake news is all around us. Turn on the TV. Listen to the radio. Read the newspaper. Liars, cheaters and stealers abound. Who knows who and what to believe anymore? That’s why it’s more important than ever for businesses and brands to have candid conversations with their connections and constituents. Honesty has always been the best policy, but today the truth will set you far apart from the competition and the clutter. Today, the more transparent, authentic and immediate you are, the more successful you will be in business. Use social media to engage with your audience as human beings, not logos and corporate colors. Use Twitter, Facebook, Instagram, LinkedIn and the like to establish long-lasting, mutually-beneficial relationships with your customers and prospects. Keeping it real as never been more…
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