Business Archives - Bob Cargill

17Jun 2022 by Bob Cargill

My New Book is Available NOW on Amazon

Advertising, Branding, Business, Copywriting, Direct Marketing, Marketing, Social Media

My new book, Twenty Jobs, Twenty Lessons - a Long, Strange Career in Marketing, from Junk Mail to Social Media, is available NOW in the Amazon Kindle Store here. It is a story for young professionals with bright futures in front of them and senior executives who have been there, done that. It may be my story, but it could be your story, too. See for yourself. Read it today.

26Mar 2022 by Bob Cargill

The Importance of Engaging Your Audience

Branding, Business, Marketing, Music

Do you know the song, We Will Rock You, by Queen? Of course, you know the song. It was written by Brian May for Queen's 1977 album, News of the World. It was featured in a great scene in the movie, Bohemian Rhapsody. It provided Queen with a ridiculously awesome opportunity to engage with their audience. I used that song in my marketing class recently as an example of the importance of engaging with your audience as a brand or a business. The more those on the receiving end of your messages are involved with what you have to offer, the more likely they will be to support you. Stomp, stomp, clap...

12Aug 2021 by Bob Cargill

How to Satisfy a Dissatisfied Customer

Boston, Branding, Business, Customer Service, Instagram, Leadership, Marketing, Public Relations

How do you satisfy a dissatisfied customer? Ask Norm Laviolette, CEO of Laugh Boston. He knows. He demonstrated recently what a business should do when a customer complains. He went above and beyond to turn a bad customer experience into a good one. When someone complained on social media about the chicken wings she ordered at his establishment, he went out of his way to resolve the issue. He personally delivered to this customer not just another order of chicken wings, but free tickets to an upcoming show, a $100 food and beverage voucher and a T-shirt. Good for you, Norm. Kudos, props and cheers to you and Laugh Boston for providing such an exemplary example of ridiculously awesome customer service. P.S. Thanks to Maureen Dahill's Caught In Southie article,…

11Oct 2018 by Bob Cargill

The Importance of Customer Service

Business, Customer Service

It's known as friction. It's anything that gets in the way of anything less than a stellar customer experience. Brick-and-mortar retail operations can't afford to have any degree of friction come between them and their customers in this day and age. There are simply too many competitors vying for the same sales, whether that competition is located down the street or somewhere on the internet. Customer service can be the difference between success and failure. Poor customer service is not only bad for business, it can put you OUT of business. The best products, the best prices, the best marketing, the best advertising...can't overcome an abundance of friction.

06Dec 2017 by Bob Cargill

Seth Godin’s Book, Purple Cow

Business, Marketing

How many of Seth Godin's books have YOU read? I've read a ton of his books, but my favorite one is Purple Cow. I think it should be required reading for anyone in business, especially for those of us who work in the advertising and marketing fields. As Seth himself says on the inside front cover of the book, "You're either remarkable or invisible. Make your choice." Have you read this book? Are you remarkable? Or are you invisible? Are you a purple cow? Watch. Listen. NOW.

18Aug 2017 by Bob Cargill

The Importance of Trust Among Colleagues

Business

I've read a lot of Patrick Lencioni's books on leadership and business management. They are all ridiculously awesome and incredibly insightful. "The Five Dysfunctions of a Team" is one of his best books, if you ask me. One of the dysfunctions he writes about in this book is the absence of trust. Trust is essential to the success of a team. Without trust in the workplace, team members will be more than likely to work ineffectively. Trust needs to be earned, of course, but if the right people are on board, trust is a given. A presence of trust in the workplace (or among any group of people working together towards the same goal) helps ensure that every single individual contributor on the team is performing his or her duties…