12Aug 2019 by Bob Cargill

Ephemeral Content

Content, Marketing, Social Media
Do you have a fear of missing out? Lots of people do. Otherwise known as FOMO, a fear of missing out is when you are afraid that something is not going to be available when the time comes for you to experience it. Ephemeral content preys on that fear. Ephemeral content – the focus of attention on Facebook Stories, Instagram Stories and Snapchat – is content that disappears after being available for consumption for only a short period of time. Like the limited-time offer used by traditional direct marketers for years, ephemeral content creates a sense of urgency among its audience which leads to greater interest, desire and engagement. Because it comes and goes so quickly, people tend to react more quickly to it when they see it, not wanting…
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15Jul 2018 by Bob Cargill

Create Content Constantly

Branding, Business, Marketing, Social Media
I was listening to a podcast the other day. Bill Simmons was interviewing Judd Apatow. They were talking about how difficult it is for comedians to come up with new routines day in and day out. It got me thinking. That’s how it is for those of us in the fields of marketing, advertising, PR and social media. We need to come up with new content on a constant basis if we expect to be seen and heard by our customers, connections and constituents. We need to inform, educate, persuade, convince, entertain, even demonstrate that we have a sense of humor if we want to succeed in this revolutionary, new business era. Watch...
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18Apr 2018 by Bob Cargill

What Can I Do for You?

Business, Copywriting, Direct Marketing, Marketing, Social Media
I'm a traditional marketer. I'm a digital marketer. I'm a content marketer. I'm a social media marketer. I can provide you with strategies and workflows. I can help you manage people and projects. I can provide you with copy. I can provide you with content. Yup. I've been writing in this field for a long time…since 1983. I've written everything from direct mail to email, print ads to banner ads…AND then there's social media. In 2004, I started my blog, "A New Marketing Commentator," and I haven't looked back. Yup. I've done a ton of social media! Frankly, I consider myself an ultra-modern, hybrid marketer who can help you out in a variety of ways, both B2B and B2C, agency and client side. What can I do for you? A…
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