10 Ways Brands Can Use Facebook Live

Branding, Facebook, Marketing, Social Media
It was only a matter of time. On the heels of Periscope’s wildly successful run as pretty much the only game in town over the course of the last year or so, Facebook has finally released its own live streaming app, Facebook Live. While Twitter’s Periscope basked in the glory of having grown to over 10 million users after only four months in business, Facebook Live promises to be even more popular. Never mind the fact that Live works almost the same as Periscope – seamlessly, easily, instantaneously – its potential user base and audience of over 1.5 billion casts more than a large shadow over any predecessors and competitors in the live streaming app space. How do you use Facebook Live? It’s simple. Just go to Facebook on your…
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Workshop: How to Use Twitter, LinkedIn and Facebook

Business, Facebook, LinkedIn, Social Media, Twitter
Given how common it is today for businesses and brands to use social media, more people than ever not only want, but need to know the ins and outs of Twitter, LinkedIn, Facebook and the like. It’s true. No longer is it optional to have knowledge and skills in this area. It’s mandatory. As someone who’s been immersed in social media from the get-go, I can’t tell you how happy I am to see these new digital communication channels and tools being used so much by both individuals and professional organizations today. After all, we’re talking about a revolutionary, new way of interacting with others online, a method of messaging and marketing that is nothing short of transformational. The benefits of using social media are innumerable, including the following… •…
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Presentation: 10 Ways to Succeed in Social Media

Business, Facebook, LinkedIn, Marketing, Media, Public Relations, Social Media, Twitter, YouTube
I've said it before and I'll say it again... Social media isn’t rocket science, but it is a big departure for businesses, nonprofit organizations, brands and institutions that have been historically dependent on traditional methods of communicating with their constituents. So to help educate those who are new to using blogs, Twitter, Facebook, LinkedIn, YouTube and the like for marketing, advertising, PR, publishing and networking purposes, here's a new presentation of mine based on a list of 10 ways to succeed in social media that I originally wrote and published as a series of blog posts. I invite you to view, download and share this presentation with your friends, colleagues and industry peers. And if you know anyone who might be interested in learning more about social media, I'm always…
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Confessions of an Aspiring Social Media Superhero, Part Two

Blogging, Business, Facebook, LinkedIn, Marketing, Social Media, Twitter
This is second and final installment of "Confessions of an Aspiring Social Media Superhero." Part One of my Q & A with Joe Kyle was published on this blog yesterday... [caption id="attachment_2218" align="alignright" width="300" caption="Joe Kyle, Aspiring Social Media Superstar"][/caption] I met Joe Kyle for the first time in September of last year. After talking about social media over lunch, we agreed to stay in touch and provide assistance to one another when the opportunity arose. I asked Joe a few questions recently about social media, marketing and his ambitions at this juncture in his career. Here's the second part of our Q & A... Bob: What do you think are some of the biggest benefits of using social media? Joe: Well, it’s the fastest form of media we have.…
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Confessions of an Aspiring Social Media Superhero, Part One

Blogging, Business, Facebook, LinkedIn, Marketing, Social Media, Twitter
Rare is the day that I'm not approached by friends, colleagues or even complete strangers with questions about social media. Joe Kyle was the latter. Introduced to me last September by a mutual friend, Joe was between jobs and determined to learn everything he could about Twitter, Facebook, blogs and the like. I was more than happy to oblige his request to pick my brain. I enjoy meeting new people and being asked to provide assistance. I'm always glad to help. Over lunch at Panera Bread in Waltham, MA, Joe and I hit it off from the get-go, going on and on about his career goals, the business world and our shared passion for the latest online communications and marketing tools, technologies and tactics. Among other things, what impressed me…
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Social Media: It’s Personal

Blogging, Facebook, Social Media, Twitter, YouTube
Don’t tell me social media isn’t personal. Sure, it’s not the same thing as actually sitting down and talking to someone in person, face-to-face. But it’s often the next best thing. And in some cases, it’s the only thing. Using Facebook, Twitter, YouTube and the like is a great way to connect with people who otherwise might not give you the time of the day because they’re either too busy or have reason to believe they have little in common with you. Social media is also perfect for keeping in touch with people who it’s impossible to meet up with in person because they simply live or work too far away. For example, my friend, Amelia, is situated some 3,000 miles away from me in Seal Beach, California. We’re both…
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How a Tweet Led to a Sale

Facebook, Marketing, Social Media, Twitter
Even though Twitter recently celebrated its fifth birthday and there are now some 200 million users of this micro-blogging site, there's still plenty of skepticism among marketers regarding its viability as a sales channel. I understand. After all, those who are most successful on Twitter are those who are listening intently, sharing great content and engaging with others, not pitching their own products and services. And all that, well, socializing requires an investment of time and resources that many businesses have trouble justifying. But apparently not The Quaker Oats Company. Let me explain... One of the people I follow on Twitter is Dianna Huff, a very talented web marketing expert in the B2B world and someone I know quite well from my involvement in the New England Direct Marketing Association. After reading her March 27…
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Facebook, Twitter and Sudbury

Facebook, Social Media, Twitter
The older you are, the more accustomed you are to satisfying your need for news, entertainment and conversation via newspapers, magazines, books, television, radio and good, old-fashioned face-to-face interaction with others. Imagine. Many of us even grew up looking forward to reading the mail at the end of the day.   But that was then. This is now. This is the age of the Internet and instant messaging, smart phones and even smarter notebook computers, laptops and tablets. This is the era of newfangled social media communications tools and technologies that are already well on their way to changing the way we create, share and receive information forever. Take Facebook and Twitter, for instance, two of the most popular social media sites today. If Facebook were a country, its user base…
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