You’ve Got to Work It on Social Media

You’ve Got to Work It on Social Media

Instagram, Social Media
It took K-pop star, Kang Daniel, only 11 hours and 36 minutes recently to attract a following of one million on Instagram. That was a Guinness World Record, eclipsing the previous record set by Pope Francis. I wouldn’t be able to build a following that big in a lifetime, never mind in half a day. And - likely - neither would you. Unless you’re a celebrity, a popular brand or someone who can afford a big advertising budget, there are no shortcuts to success on Instagram, Facebook, Twitter, YouTube, LinkedIn and the like. It takes time, talent and tenacity to build a following on social media. You’ve got to share plenty of relevant, quality content on a regular basis to build enough of an audience to be successful on social…
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How to Use Instagram Stories for Brand Storytelling

Branding, Business, Instagram, Marketing, Social Media
Now that social media is such a mainstay in business, those of us in the advertising, marketing and PR industries are realizing just how much time and talent it takes to succeed on these digital communication channels. We’re seeing for ourselves that there are no shortcuts to success in this space, not to mention that even a massive budget won’t be able to offset the deficits of a product or service that’s not up to par. For strategists and practitioners, agencies and clients, it’s certainly not an easy pill to swallow. Social media has leveled the playing field on which companies and consumers engage, making it easier than ever for a brand’s weaknesses to be exposed. It might be an understatement to say that audiences can be fickle on Twitter,…
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Six Brands That Are Killing It on Instagram

Advertising, Branding, Instagram, Marketing, Social Media
Having recently turned four years old, Instagram’s user base of just north of 200 million may pale in comparison to Facebook’s 1.35 billion, but the engagement rate for brands on this visually oriented app is hard to beat in the social media ecosystem. In fact, pretty much anyone who uses Instagram knows just how superior the ratio of likes and comments to followers on it is compared to other comparable online communities. Instagram makes it easy for businesses and consumers alike to share high-quality photos and videos with one another whenever, wherever. What’s not to like? Maybe that’s why such a tech behemoth as Microsoft didn’t just dip a toe into the Instagram waters, but jumped in with both feet last month, announcing they’ve hired a photojournalist who “will travel…
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Instagram’s New Feature, Instagram Direct

Marketing, Social Media
Introducing Instagram Direct from Instagram on Vimeo. If you use Instagram to establish meaningful connections with your customers, prospects, fans and followers, your job just got a little easier. Instagram, the popular visual communications network that was founded in 2010, introduced Instagram Direct last Thursday, making it possible for users to send photos and videos directly to up to 15 of their followers. How cool is this new feature? Cool enough for none other than Kourtney, Kim and Khloe Kardashian to have used it already to promote the Kardashian Kollection, their line of fashion, jewelry and more. For reposting one of their promotional messages with the hashtag, #KKDIRECT, 15 of their followers were awarded an exclusive, “behind the scenes” pic from the 2014 Kardashian Kollection campaign shoot. While it’s too…
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Crowdsourcing Photos to Engage the Audience at a Live Event

Boston, Marketing, Social Media
I was very happy to have the opportunity to attend the Red Bull Cliff Diving World Series recently with my wife, Barbara. After all, what could be more exciting than watching some of the world’s best divers jump off the roof of the Institute of Contemporary Art building some 92 feet or so into Boston Harbor? But besides the enjoyment of watching these guys somersault, tumble, flip, pirouette, spin and fly through the air to the water below, I was particularly impressed with the coverage at the scene of the event. First of all, the announcer had a ton of energy, which went a long way toward keeping the crowd of spectators into every moment of this extreme sports spectacle. He may have been loud and a little over the top, but his enthusiasm…
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