Major League Baseball Archives

20Jun 2017 by Bob Cargill

10 Ways Major League Baseball Teams Win on Social Media

There may still be a little chill in the air in some parts of the country, but spring has arrived and so has one of the biggest rites of this time of the year, the beginning of the Major League Baseball (MLB) season. And while MLB may be showing its age a little as the oldest of the four professional sports leagues in the United States and Canada, having been around since 1876 (the National League) and 1901 (the American League), respectively, it is still very popular. Tickets are sold by the millions. Broadcast rights are valued in the billions. And social media is helping the sport to offset the fact that younger people today are less inclined to follow it than the generations before them. Teams are using Twitter,…

08Nov 2013 by Bob Cargill

Do You Thank Your Customers Enough?

Branding, Business, Marketing, Public Relations

As a longtime Boston Red Sox fan, I can’t tell you how much I enjoyed the 2013 Major League Baseball season. After all, my beloved Red Sox not only became the 11th team in history to go from worst to first in the division the very next season, they won their eighth World Series title, defeating the St. Louis Cardinals in a riveting, unforgettable six-game duel for the ages. Not to mention the fact that I was there to see the historic series-clinching game in person with my brother, Tom, at Fenway Park last Wednesday night. Talk about unforgettable memories. But as closely as I was paying attention to the Fall Classic this year, there was something else that stood out to me while I was glued to the TV…