Don’t Be a One-Trick Pony on Social Media

Don’t Be a One-Trick Pony on Social Media

Branding, Marketing, Social Media
Don’t be a one-trick pony on social media. Unless it’s the only place your audience can be found, don’t spend an inordinate amount of time on just one channel at the expense of others. LinkedIn, Twitter, Facebook, Instagram, YouTube, etc.…you want to be working the crowd in a multitude of places. You want to be diversifying your efforts. Once you've tested and learned where you get the biggest bang for your buck, you want to focus there, of course. But you don’t want to overlook the importance of having a presence elsewhere at the same time. You never know where you’re going to get the most traction down the road. You may think you’re getting good results where you are now, but you have no idea how many opportunities you…
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When Social Media Catches Fire

When Social Media Catches Fire

Branding, Fyre Festival, Marketing, Social Media
No other media comes close to social media’s potential to build buzz almost instantaneously and amplify content to the point where it goes viral. I recently watched the Netflix documentary, “Fyre: The Greatest Party That Never Happened,” and found it to be as exasperating as it was entertaining. So many people were hurt in so many ways, especially financially and emotionally. Not only did a group of popular celebrity influencers promote Fyre Festival on social media, but music fans who shelled out big bucks to attend this epic flop used social media, too, to get the word out about their miserable experience there. Yup, social media can giveth and social media can taketh away. For better or worse, social media can catch fire. Use it with care. Use it for…
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Selfies on Social Media

Selfies on Social Media

Branding, Marketing, Selfies, Social Media
Look all around you. Selfies are being taken everywhere. People are taking selfies at ballgames and concerts, at the beach and the dinner table, while parachuting and ziplining, in voting booths and business meetings. Selfies are ridiculously popular in the era we’re in, a time when technology and culture have collided to make sharing pictures online both easy and customary. Businesses and brands would be smart to capitalize on this trend, if they are not already. Selfies are a great way to engage not just your employees and colleagues, but your customers and prospects. Look all around you. Everybody likes selfies.
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Rock Your Audience

Rock Your Audience

Branding, Business, Marketing, Social Media
I recently saw a ridiculously awesome movie, Bohemian Rhapsody. You know the story. It's about the legendary rock band, Queen, and their late, great lead singer, Freddie Mercury. There's a scene in this movie in which the band is developing the idea for their song, "We Will Rock You." You know the song. They wanted to engage their audience. They wanted their fans to be part of that song. Watching that scene and listening to that song gave me a thought. As it was for Queen in playing that song, it is for all brand and businesses. You want to engage your audience. You want to involve them in whatever it is you do in some way, shape or form. You want to rock your audience.
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Transparency Beats Privacy on Social Media

Transparency Beats Privacy on Social Media

Social Media
You can't have social media without being social. And...you can't really be social without being transparent. That’s why transparency beats privacy on social media...every time. Being private means to be holding something back, to be hiding something from public view…and ideally, social media is transparent, fully transparent. That's what I believe, anyway, and that was the premise...kinda sorta...of the 2017 movie, The Circle. The Circle was based on a novel written by Dave Eggers in 2013. The movie is about a tech company called The Circle which places small cameras everywhere to provide real-time video of practically everything. It's a little creepy, sure, and certainly scary for some. But it is my opinion that the premise of the movie, the pros and cons of being fully transparent, is something that…
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Satellite Stages on Social Media

Satellite Stages on Social Media

Branding, Marketing, Social Media
I heard Bono on Sirius XM Satellite Radio recently say something about satellite stages. His band, U2, uses these types of stages, often set up in the middle of the audience, to get up-close and personal with their fans. That’s how it is for brands, businesses and anyone who uses social media for professional reasons, too. Your website is your main stage, your presence on social media your satellite stages. Use LinkedIn, Twitter, Facebook, Instagram and the like to give your own audience the opportunity to see and hear more from you as a human being, not just a corporate logo. Put yourself out there. Connect with your followers. Engage with your fans. Use social media like a series of satellite stages on which you display a more believable and…
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Take a Stand Like a Big Brand

Take a Stand Like a Big Brand

Advertising, Branding, Cause-Related Marketing, Marketing
Good for Nike. I think it's incumbent upon brands and businesses to speak up for what they believe in...not just on behalf of sales. It doesn't matter how they feel about the issue. What matters is that they realize they have the platform and the responsibility to say something...as long as they believe they can make a positive contribution to the dialogue. The marketer in me thinks this may even help, not hurt Nike's revenue. But much more important, as a human being, I have greater respect for those who are authentic, transparent, open and honest. People do business with people, not corporate logos. Iconic swoosh or not, Nike just let consumers know that they are just like us. Like it or not, they dared express an opinion and join…
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200 Boston-Area Agencies on Twitter

Advertising, Boston, Marketing, Public Relations, Social Media, Twitter
Who knows how many marketing, advertising, social media and PR agencies are located in and around Boston? I doubt anybody knows exactly how many there are around here, but I have found 200 of them on Twitter for you to follow. Large, small, old and new, together these agencies represent the best and brightest our industry has to offer. Seriously! Under their roofs right here in Beantown, you could arguably find enough talent, prowess, knowledge and expertise to launch the most sophisticated and successful campaigns in the world. While what they can they do in 280 characters or less on Twitter, of course, isn’t quite the same as what they can do on a blank canvas and an unlimited budget for their clients, that doesn’t mean they’re not worth following…
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