Will All Media Become Social Media?

Will All Media Become Social Media?

Media, Social Media
In the future, will all media be social media? That’s what some prognosticators say. I tend to agree with them. The Pew Research Center announced recently that social media had outranked print newspapers as a source of news for Americans. Such a momentous milestone not only illustrates the prevalence, popularity and power of social media today, it’s a warning sign of what’s to come to those businesses and brands who still aren’t up to speed with online communications channels such as LinkedIn, Twitter, Facebook, Instagram, YouTube and the like.
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20 Boston Media People to Follow on Twitter

Boston, Business, Media, Social Media, Twitter
This post was initially published on BostInnovation on August 16, 2011. To read the original post there, click here. From print journalists to TV news reporters, disc jockeys to talk show hosts, almost everyone on the local media scene is using Twitter nowadays to forge deeper relationships with their readers, viewers and listeners. That’s not to say they’re not promoting their own work via this increasingly popular social media platform. But they’re also winning favor among their constituency for being surprisingly approachable and responsive, giving time and attention to as many of their followers as possible. To say that this is a big change in how those in the business of mass communications interact with their fans would be an understatement. This is a monumental paradigm shift. The audience is now talking back…
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