Bob Cargill’s Marketing Road Show on November 22, 2019 (3-8 PM)

Bob Cargill’s Marketing Road Show on November 22, 2019 (3-8 PM)

Marketing, Social Media
On Friday, November 22, 2019, Bob Cargill's Marketing Road Show will take place from 3-8 p.m. at Out of Office in Hudson, Massachusetts. Sponsored by Avidia Bank, 3 Media Web, Aveli By WSI and Ideal Video Strategies, the Marketing Road Show will be an educational and entertaining event on the importance of authenticity in marketing today. Along with an action-packed agenda of speakers and panel discussions, there will be plenty of time for networking, socializing and just plain fun, too. Scheduled speakers to date include social media and marketing consultant Bob Cargill, business coach Michelle Holmes Mercier, Avidia Bank’s communication manager Katelin Cwieka, Vision Advertising's Julia Becker Collins, InVision's Richard Banfield, 3 Media Web's Lysa Miller, Rapport International's Wendy Pease and Avid's Jeff Copetas. Tickets for this event are only…
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Anybody Can Write About Anything

Marketing, Social Media
Anybody can write about anything almost anywhere online. That’s what the proliferation and prevalence of social media has made possible. Anybody can position themselves as an authority if they are knowledgeable, talented and prolific. With that authority, though, comes a great deal of responsibility. If you have a blog, you need to know what you’re talking about or you risk being exposed as an amateur. If you have a YouTube channel, you need to be able to enlighten, educate and entertain viewers. Whatever social media channel you are active on – from LinkedIn to Twitter, Facebook to Instagram – if you try to fake it till you make it, chances are you’ll be ignored or worse yet, called out eventually for mediocrity. And you’ll give social media a bad rap.…
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Don’t Be a One-Trick Pony on Social Media

Branding, Marketing, Social Media
Don’t be a one-trick pony on social media. Unless it’s the only place your audience can be found, don’t spend an inordinate amount of time on just one channel at the expense of others. LinkedIn, Twitter, Facebook, Instagram, YouTube, etc.…you want to be working the crowd in a multitude of places. You want to be diversifying your efforts. Once you've tested and learned where you get the biggest bang for your buck, you want to focus there, of course. But you don’t want to overlook the importance of having a presence elsewhere at the same time. You never know where you’re going to get the most traction down the road. You may think you’re getting good results where you are now, but you have no idea how many opportunities you…
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Selfies on Social Media

Selfies on Social Media

Branding, Marketing, Selfies, Social Media
Look all around you. Selfies are being taken everywhere. People are taking selfies at ballgames and concerts, at the beach and the dinner table, while parachuting and ziplining, in voting booths and business meetings. Selfies are ridiculously popular in the era we’re in, a time when technology and culture have collided to make sharing pictures online both easy and customary. Businesses and brands would be smart to capitalize on this trend, if they are not already. Selfies are a great way to engage not just your employees and colleagues, but your customers and prospects. Look all around you. Everybody likes selfies.
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Transparency Beats Privacy on Social Media

Transparency Beats Privacy on Social Media

Social Media
You can't have social media without being social. And...you can't really be social without being transparent. That’s why transparency beats privacy on social media...every time. Being private means to be holding something back, to be hiding something from public view…and ideally, social media is transparent, fully transparent. That's what I believe, anyway, and that was the premise...kinda sorta...of the 2017 movie, The Circle. The Circle was based on a novel written by Dave Eggers in 2013. The movie is about a tech company called The Circle which places small cameras everywhere to provide real-time video of practically everything. It's a little creepy, sure, and certainly scary for some. But it is my opinion that the premise of the movie, the pros and cons of being fully transparent, is something that…
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Satellite Stages on Social Media

Satellite Stages on Social Media

Branding, Marketing, Social Media
I heard Bono on Sirius XM Satellite Radio recently say something about satellite stages. His band, U2, uses these types of stages, often set up in the middle of the audience, to get up-close and personal with their fans. That’s how it is for brands, businesses and anyone who uses social media for professional reasons, too. Your website is your main stage, your presence on social media your satellite stages. Use LinkedIn, Twitter, Facebook, Instagram and the like to give your own audience the opportunity to see and hear more from you as a human being, not just a corporate logo. Put yourself out there. Connect with your followers. Engage with your fans. Use social media like a series of satellite stages on which you display a more believable and…
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The Importance of Being Liked on Social Media

Branding, Marketing, Social Media
It’s one thing to be popular in real life, but what about on social media? You want people to like you there, too. Whether you’re on LinkedIn, Twitter, Facebook, Instagram or YouTube, you want your friends, fans and followers to like everything you share as a business and brand. The more content you share, the better, but make sure it’s relevant, timely and high-quality content, not mediocre, run-of-the-mill stuff. Social media is not a one-way street, either. It’s important to engage with others online. The more you like their content, the more likely they’ll be to pay attention to yours. You want people to like you not just in real life, but on social media, too.
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