Speaking History

Bob Cargill

A list of Bob Cargill’s public speaking engagements, presentations and achievements…

Toastmasters International (1989 — 1994; 1998 — 1999)

• President, Boston West Toastmasters Chapter (1990)
• Area Governor, Toastmasters International (1992)
• 1st Place, Division C Humorous Speech Contest (1992)
• 1st Place, Division C Serious Speech Contest (1991)
• Youth Leadership Award
• Competent Toastmasters Award
• Spoke twice at the Toastmasters District 31 Speech Contest Finals (before an audience of 200+)
• Led several Toastmasters meetings at Concord House of Correction
• Taught seminar on Public Relations at District Conference
• Led Public Speaking seminar at Leadership MetroWest Meeting
• Founded CPS Elocutioners, a new Toastmasters Club, in April of 1998, and served as President until March of 1999

Colleges, Universities and Secondary Schools (on direct marketing, advertising, copywriting and social media)

• Rhode Island College
• Bentley College
• Bryant College
• Curry College (November 22, 2011, “10 Ways to Succeed in Social Media,” Guest Speaker at Nonverbal Communication Class)
• Emerson College
• Northeastern University
• Stonehill College
• Franklin High School
• Framingham High School
• East Boston High School
• Eliot Elementary School, Boston
• National Youth Sports Program, UMass/Boston
• University at Albany
• Boston University
• UMass Amherst
• Tufts University (via Zoom)
• College for Creative Studies (via Zoom)

New England Direct Marketing Association

• Panelist, Creative Forum, 1992
• Panelist, Annual Conference, 1994
• Speaker, “25 Lessons Learned While Writing Direct Mail,” 18th Annual Paul Butterworth Copywriting Seminar, 1996
• Host, NEDMA Creative Forum, September 1996-June 1998
• Panelist, Annual Conference, 1997
• Speaker, “The 50 Habits of Highly Effective Direct Marketers,” Annual Conference, 1998
• Chair of Annual Conference and Master of Ceremonies of the DM of the Year Luncheon, 1999
• Instructor, “Lessons Learned While Writing Copy,” Annual Conference, 2002
• Panelist, Annual Conference, 2003
• Instructor, Half-Day Educational Session, “The Shoestring Secrets of Well-Heeled Direct Marketers,” September 24, 2003
• Moderator, “The Pros and Pitfalls of Blogging,” January 19, 2006
• Instructor, Half-Day Educational Session, “Social Media Marketing 101,” March 3, 2009
• Instructor, All-Day Workshop, “How to Use a Blog, Twitter, LinkedIn, Facebook and Delicious to Build a Better Brand,” May 6, 2009
• Co-Presenter, “10 Surprising Similarities Between Blogging and Direct Marketing,” May 7, 2009
• Instructor, Half-Day Workshop, “How to Kickstart a Social Media Marketing Program,” September 24, 2009
• Instructor, All-Day Workshop, “Understanding Social Media, from Theory to Tactics,” May 12, 2010
• Presenter, “10 Ways to Succeed in Social Media,” May 13, 2010
• Moderator and Presenter, “Social Media Strategies, Shortcuts and Secrets,” May 15, 2013
• Moderator and Presenter, “Tools and Technologies for Social Media Success,” October 1, 2013
• Moderator and Presenter, Direct Marketing Innovations Symposium, “How to Use Social Media to Stand Out in a Crowd,” March 13, 2014
• Moderator and Presenter, “Social Media Strategies, Shortcuts and Secrets,” (“10 Types of Visuals to Boost Your Social Media Engagement”) May 14, 2014
• Instructor, Half-Day Workshop, “Social Media: The Next Steps for You and Your Business, September 18, 2014
• Presenter (with Amanda Fakhreddine), Annual Conference, “How to Humanize Your Corporate Brand on Social Media,” May 27, 2015
• Moderator and Presenter, “What You Need to Know about Social Media Today,” (“10 Ways to Find Common Ground with Your Social Media Audience”) October 29, 2015
• Moderator and Presenter, “10 Ways Social Media is New and Different in 2016,” May 17, 2016
• Presenter (with Ashley Perssico), “10 Ways Social Media is New and Different in 2016,” June 22, 2016
• Moderator and Presenter, “What’s Now and What’s Next in Social Media Marketing,” May 15, 2017
• Moderator and Presenter (with Kate Porter and Christine Perkett), “Just Be Yourself on Social Media,” May 16, 2018
• Moderator and Presenter (with Ashley Perssico and Katelin Cwieka), “Real Time is Big Time on Social Media,” May 15, 2019
• Presenter (with Jeffrey DeSocio), “Social Media 101,” October 21, 2019
• Presenter and Instructor, Webinar, “Marketing During the Pandemic and Beyond,” August 19, 2020

The Folio: Show Magazine Industry Conference

• The Folio: Show – New York City
October 1996, 1997, 1998, 1999, 2000
Seminar Leader

• The Folio: Show MidWest – Chicago
March 1997, 1999, 2000, 2001
Seminar Leader

• The Folio: Show West – Los Angeles
April 1997, 1998
Seminar Leader

“Direct Mail for the Small Magazine”
“Direct Marketing on a Shoestring”
“50 Creative Techniques and Strategies for your Next Direct Mail Campaign”
“Do-it-Yourself Direct Mail”
“Brainstorm or Bust: The Creative Approach to Direct Mail”
“50 Interactive Marketing Tactics”

Conferences, Trade Association Meetings and Miscellaneous Engagements

Bob Cargill, Public Speaker on Social Media

• Rotary International (Framingham, Franklin and Natick Chapters)
• Leadership MetroWest, Commencement Night Master of Ceremonies, 1993
• Center for Direct Marketing at Merrimack College (North Andover, MA), Instructor of Advanced Creative Strategies, Spring 1996; October 1997
• The Direct Marketing Educational Foundation’s National Professors’ Institute, Faculty Member, “Creative,” June 1996
• N.E. Women Business Owners Conference, Seminar Leader, October 1996
• MetroWest Chamber of Commerce, Seminar Leader, “The Art and Science of Successful Direct Mail,” November 14, 1996
• Vermont/N.H. Direct Marketing Group, Co-Seminar Leader, “The Art and Science of Successful Direct Mail,” March 20, 1997
• Inc. World, Boston, Seminar Leader, “DM on a Shoestring,” March 1997
• The Executive Forum, Seminar Leader, June 1997
• Association of Area Business Publications Conference, Seminar Leader, “Direct Mail for the Small Publication,” July 1997
• International Society for Optical Engineering, Leader of All-Day Seminar, October 1997
• Maine Tourism Bureau, Seminar Leader, November 1997
• Direct Marketing University, CPS Direct, Inc., Instructor, January 14, 21, 1998; October 28, 1998
• New England Publishers Day, Panelist, March 17, 1998; Moderator, April 5, 2000
• The Greater Providence Business Expo, Seminar Leader, “Direct Marketing for the Creativity Challenged,” March 19, 1998
• Citrix Systems, Inc., Leader of In-House Seminar and Presentation, June, 1998
• Grand Circle Travel, All-Day Seminar Leader, “Direct Marketing Concepts, Copy and Creative,” November 11, 1999; March 30, 2001
• The Advertising Club of Greater Boston, Guest Instructor, November 1999 and 2000
• Collette Tours, In-House Seminar Leader, January 13, 2000
• Bentley College, Instructor, “Principles of Copywriting, Direct Mail to Email,” Spring 2001 and Fall 2001
• America’s Second Harvest Resource Development Conference, Chicago, Instructor, “Lessons Learned in Direct Mail Fundraising,” July 17, 2002
• DMA Washington Nonprofit Conference, Moderator of “Direct Mail Dissection” Roundtable, February 26-27, 2003
• Direct Marketing Fundraisers Association, Speaker, “The Best of Both Worlds: Direct Marketing and the Boston Marathon,” May 14, 2003
• Meeting Professionals International/New England, Presenter, “The Shoestring Secrets of Well-Heeled Direct Marketers,” April 1, 2004
• Public Broadcasting Co-op Conference, Presenter, June 17, 2004
• The Council of Alumni Marketing and Membership Professionals Summer 2004 Conference, Presenter of Two-Minute Infomercial, July 29, 2004
• Maine Destination Day, Speaker, “The Habits of Highly Effective Direct Marketers,” November 19, 2004
• Yellowfin Direct Marketing’s Holiday Party, Co-Presenter, December 2004
• Direct Marketing Fundraisers Association, Speaker, “Why Nonprofits Should Blog,” June 7, 2005
• Leadership MetroWest Graduation Ceremony, Guest Speaker, “Talking the Talk While Walking the Walk: Public Speaking as a Leadership Tool,” June 16, 2005
• VistaPrint, Co-Presenter, “Presentation Skills for the Creative Professional,” June 2008
• Nowspeed Network Meeting, Presenter, “How to Build Your Own Blog and Social Media Marketing Plan,” October 28, 2008
• The New England XPO for Business 2009, Panelist, “Building an Influential Social Network: Understanding and Optimizing Social Media,” May 19, 2009
• The Printing Industries of New England (PINE), Webinar Presenter, “Getting Started in Social Media,” July 30, 2009
• The Creative Club of New Hampshire, Presenter, “The Three A’s of Social Media Branding,” September 22, 2009
• The Community Vitality Summit, Presenter, “How Direct Marketing Skills Can Help You Succeed in Social Media,” September 29, 2009
• CM Access, Guest Speaker, “To Tweet or Not to Tweet,” September 30, 2009
• Vistage International (Fall River), Guest Speaker, “Social Media Marketing,” October 14, 2009
• The Printing Industries of New England, Half-Day Workshop, “Social Media,” October 21, 2009
• Private Client, Half-Day Seminar, “Social Media Marketing/Fundraising,” October 23, 2009
• The Printing Industries of New England, Social Media Webinar Series (“The Principles of Social Media, Blogs, Twitter, LinkedIn and Facebook”), November 3-December 1, 2009
• Nowspeed-OneSource Webinar, Co-Presenter, “Five Social Media Tools for Your Business,” November 20, 2009
• Nowspeed-OneSource Webinar, Co-Presenter, “How to Develop Social Media Content That Gets Results,” December 16, 2009
• League of N.H. Craftsmen, Educational Series Seminar, “Social Media Marketing and Communications,” March 10, 2010
• Northeastern University, Guest Speaker in a Nonprofit Marketing Class, “Social Media Communications: Facebook and Twitter,” March 17, 2010
• Joseph P. Keefe Technical School Continuing Education Program, Instructor, “Making the Most of Social Media Tools,” March 24, 2010
• Milford Town Library, Presenter, “10 Ways to Succeed in Social Media,” May 25, 2010
• Graph_Comm 10, Presenter, “Understanding Social Media,” June 24, 2010
• Joseph P. Keefe Technical School Continuing Education Program, Instructor, “Understanding Social Media, From Theory to Tactics,” October 19 and 26, 2010
• Arlington (MA) Rotary Club, Guest Speaker, “10 Ways to Succeed in Social Media,” November 30, 2011
• Sudbury Social Tweetup, Presenter, “Five Easy Ways to Use Twitter for Business,” January 26, 2012
• Men’s Breakfast Group of the Original Congregational Church in Wrentham (MA), Guest Speaker, “It’s All about Social Media,” December 1, 2012
• New River Academy (Framingham, MA), Guest Speaker, “Using Social Media to Empower Your Future,” December 17, 2012
• Men’s Breakfast Group of the Original Congregational Church in Wrentham (MA), Guest Speaker, “How to Use Twitter, LinkedIn and Facebook,” June 1, 2013
• The Printing Industries of New England, Workshop Instructor, “How to Use Twitter, LinkedIn and Facebook,” November 15, 2013
• Marketing/Communications Career Conference at Bentley University, Panelist, Careers in Advertising, March 20, 2014
• New Hampshire Travel Council 38th Annual Governor’s Conference, Presenter, “Social Media Marketing, Organic and Paid,” May 6, 2014
• eLearning University (Tourism Online Learning — Anytime, Anywhere), Webinar Leader, “10 Ways Your Brand Can Stand Out on Twitter,” June 26, 2014
• Digital Wavefront C3 Roundtable Discussion, Guest Speaker on Social Media, September 16, 2014
• NEHRSA/IHRSA (The New England Health, Racquet & Sportsclub Association and International Health, Racquet and Sportsclub Association) Fall Conference & Trade Show, Presenter, “10 Ways to Succeed in the World of Social Media,” November 5, 2014
• NEHRSA/IHRSA (The New England Health, Racquet & Sportsclub Association and International Health, Racquet and Sportsclub Association) Fall Conference & Trade Show, Presenter, “10 Types of Visuals to Boost Your Social Media Engagement,” November 6, 2014
• Bentley University, Presenter, Xi Tau Chapter of Delta Sigma Theta Sorority and NABA Bentley, Guest Speaker, “Personal Branding Through Social Media and IRL (In Real Life),” November 13, 2014
• Microsoft Store at the Natick Mall, Speaker, “10 Ways Your Brand Can Stand Out on Twitter,” February 26, 2015
• New Hampshire Travel Council 39th Annual Governor’s Conference, Presenter, “Getting Social, Getting Business,” May 5, 2015
• Microsoft Store at the Natick Mall, Co-Presenter, “Up Periscope for Social Media,” September 10, 2015
• Microsoft Store at the Natick Mall, Presenter, “10 Ways to Find Common Ground with Your Social Media Audience,” October 3, 2015
• Northeastern University, Guest Speaker in Professor Yakov Bart’s Social Media Marketing Class, 90-minute Presentation, “What You Need to Know about Social Media Today” November 24, 2015
• The Boston Entrepreneurs’ Network, Panelist/Presenter for “Digital Marketing: Many Options, But Where to Go?” on “Social Media for B2B Marketers,” February 16, 2016
• #Screentime, The Second Annual Conference on Emerging Media, Boston University’s Division of Emerging Media Studies, Bridging the Delta from Research to Industry, Panelist, June 23, 2016
• Department of Communication at the University of Massachusetts Amherst Alumni Career Night 2016, Participant, October 27, 2016
• Lincoln-Sudbury Regional High School Adult Education, “Social Media 101,” November 14, 2016
• Microsoft Store at the Natick Mall, Presenter, “Building Your Pipeline and Contacts Through Social Media,” May 6, 2017
• Imparture, Trainer, “Digital Marketing Foundation,” May 30-31, 2017
• The Printing Industries of New England, Workshop Instructor, “LinkedIn and You,” June 29, 2017
• Imparture, Trainer, “Social Media Marketing Immersive,” October 2-3, 2017
• Fugitive Productions, The Gallery at Villageworks in Acton, Storyteller, “Good Intentions,” December 3, 2017
• Printing Industries of New England, Webinar, “How to Use Social Media in Sales,” January 17, 2018
• Downtown Framingham Business Coalition, Guest Speaker, “15 Ways Small Businesses Can Use Social Media,” January 29, 2018
• Fugitive Productions, The Gallery at Villageworks in Acton, Storyteller, “What I Did for Love,” February 25, 2018
• Printing Industries of New England, Webinar, “How to Use LinkedIn and Twitter for Marketing,” March 21, 2018
• Printing Industries of New England, Webinar, “How to Capitalize on Your Strong Online Presence in Real Life,” May 15, 2018
• 7th Social Media Day at UMass Boston, Keynote Presentation, “The Importance of Authenticity on Social Media in the Fake News Era,” May 16, 2018
• Printing Industries of New England (PINE) Board of Directors’ Annual Retreat, Facilitator, May 30-June 1, 2018
• Fugitive Productions, The Gallery at Villageworks in Acton, Storyteller, “Missed Opportunity,” September 30, 2018
• U.S. Small Business Administration Boston District Office, Panelist (“The Future of Social Media”), “Marketing Strategies for the Future of Your Small Business,” October 10, 2018
• Massachusetts College of Pharmacy and Health Sciences, School of Acupuncture, Adjunct Professor, “Practice Management: Marketing,” September 5-October 17, 2018 (Seven Two-Hour+ Classes)
• American Marketing Association Boston, Moderator, Panel Discussion,”Turning Video Into High-Powered Branding and Sales,” October 18, 2018
• Northeastern University, Guest Speaker, Jay Mulki’s Marketing Classes (2), November 5, 2018
• Fugitive Productions, The Gallery at Villageworks in Acton, Storyteller, “Not Sorry,” January 27, 2019
• Fugitive Productions, Kickstand Cafe in Arlington, Storyteller, “Not Sorry,” January 31, 2019
• Massachusetts College of Pharmacy and Health Sciences, School of Acupuncture, Workshop Leader, “Social Media 101,” March 7, 2019
• LinkedIn Local Boston, Panel Discussion Panelist, “Rebranding, I Am…”, March 20, 2019
• New Hampshire Governor’s Conference on Tourism, Hanover, N.H., Speaker/Presenter, “Social Media in Real Time,” April 24, 2019
• The Boston Entrepreneurs’ Network (ENET), Panelist/Presenter, “Brand Building on a Budget,” May 7, 2019
• General Assembly Boston, Panel Discussion Panelist, “Digital Marketing Trends of 2019,” May 15, 2019
• American Marketing Association Boston, Panel Discussion Moderator, “Bold Marketing: From Cannabis to Regenerative Medicine,” May 16, 2019
• Northeastern University, Guest Speaker, James Gardner’s Marketing/Social Media Classes, November 14, 2018, January 31, 2019 and June 6, 2019
• Greater Framingham Running Club, Celebration Banquet Master of Ceremonies (MC), June 23, 2019
• New England College of Business, Adjunct Professor, Digital Marketing, July-September 2019
• General Assembly Boston, Panel Discussion Panelist, “Content Marketing 101: Build Your Brand, Site Traffic, & Get More Customers,” August 27, 2019
• Massachusetts College of Pharmacy and Health Sciences, School of Acupuncture, Adjunct Professor, “Practice Management: Marketing,” September-December, 2019 (Two Back-to-Back, Seven-Week Sessions, 14 140-Minute Classes)
• Boston College American Marketing Association Chapter, Guest Speaker about AMA Boston, September 18, 2019
• Sleek Marketing Bootcamp, Speaker, “How to Use Social Media to Take Your Online Network Offline,” October 24, 2019
• General Assembly Boston, Panel Discussion Panelist, “Digital Trends of 2020,” October 24, 2019
• Franklin United Methodist Church, Guest Sermon, “Give Thanks” November 17, 2019
• Bob Cargill’s Marketing Road Show, Keynote Speaker/Presentation, “Authenticity in Marketing,” November 22, 2019
• Suffolk University, Adjunct Professor, Principles of Marketing, Two Sections, January-May 2020
• Northeastern University, Guest Speaker, James Gardner’s Marketing Class, January 23, 2020
• Northeastern University, Guest Speaker, Jay Mulki’s Marketing Classes (2), March 11, 2020
• AMA New York Capital Region Digital Marketing Summit (Virtual), Speaker, May 29, 2020, “The Shape of Marketing During the Pandemic and Beyond”
• Printing Industries of New England, Webinar Leader, June 24, 2020, “Marketing During These Tough Times and Beyond”
• Boston College American Marketing Association Chapter, Guest Speaker (Virtual) about AMA Boston, September 16, 2020
• Venture Cafe Cambridge, Speaker (Virtual), September 24, 2020, “Social Media and Marketing During the Pandemic and Beyond”
• Northeastern University, Guest Speaker on Social Media (Virtual), James Gardner’s Marketing Class, October 5, 2020
• University at Albany School of Business, Guest Speaker on Social Media (Virtual), Will Trevor’s Marketing Management Class, October 16, 2020
• PICA/PINE Fall Virtual Conference, Speaker, “Selling Print with Social Media” and “Social Media Tools for Reaching a Larger Client Base,” November 13, 2020
• Venture Café Cambridge, MarTech Innovation Marketers C2C “Couch to Customers,” Moderator (Marketing Trends: What’s New and What’s Next?) and Speaker (Social Media for Corporations: LinkedIn 101) and Event Partner, November 19, 2020
• General Assembly Boston, Panel Discussion Speaker, “Digital Marketing Trends of 2021,” December 8, 2020
• Venture Café Cambridge, VenCaf Series, Social Media 101 with Bob Cargill, February 4, 2021 (Twitter), February 18, 2021 (LinkedIn), March 11, 2021 (Facebook with Morrissa Schwartz), March 18, 2021 (Instagram with Ashley Mason) and April 1, 2021 (YouTube with Matt Haas)
• Northeastern University, Guest Speaker on Social Media (Virtual), James Gardner’s Marketing Class, March 16, 2021
• Suffolk University, Guest Speaker on LinkedIn (HyFlex), Laureen Simonetti’s Three Classes, April 13-15, 2021
• Northeastern University, Guest Speaker on Social Media (Virtual), James Gardner’s Class, April 21, 2021
• Innovation Studio, Presenter with Ashley Mason on “Get Up and Running on Instagram” (Virtual), June 9, 2021
• Women’s Rural Entrepreneurial Network (WREN), Instructor, “How to Market Your Business on Social Media” and “How to Create Visual Content for Social Media,” November 3 and November 10, 2021,
• Northeastern University, Guest Speaker on Social Media, Marketing and More (Virtual), James Gardner’s CPS Class, November 8, 2021
• Tufts University, Tufts Gordon Institute of Tufts School of Engineering, Innovator’s Mindset Series, Guest Speaker on Social Media and My Career, November 19, 2021
• Suffolk University, Guest Speaker on Social Media and Personal Branding, Laureen Simonetti’s Two Classes, February 2-3, 2022
• American Marketing Association Leadership Summit, Rosemont, Illinois, Speaker, “10 Ways to Level Up Your Chapter’s Social Media Program,” April 22, 2022
• Northeastern University, Guest Speaker (Virtual) in Professor James Gardner’s CPS (Capstone) Class, “Commencement Address,” June 27, 2022
• Boston College AMA Chapter, Guest Speaker about AMA Boston, September 21, 2022
• University of New Hampshire (UNH) AMA Chapter, Guest Speaker (Virtual) about AMA Boston, October 5, 2022
• College for Creative Studies, Detroit, MI, Guest Speaker (Virtual) about Social Media in Lori Jo Vest’s Class, November 1, 2022
• Printing Industries of New England (PINE), Lost Shoe Brewing and Roasting Company, Marlborough, MA, Featured Speaker, “The Importance of Social Media in Business Today,” December 7, 2022
• The Sudbury Chamber of Commerce, Sudbury Point Grill, Featured Speaker, “Social Media Can Change your Life,” February 15, 2023
• Southern Middlesex Opportunity Council (SMOC), Framingham, MA, Featured Speaker, “How to Market Your Business on Social Media,” March 29, 2023
• Clark University American Marketing Association and Entrepreneurship Club, Catalyzing U – Accelerate the Zing in U Conference, Worcester, MA, “Using social Media to build Your Personal Brand,” April 8, 2023
• DigiMarCon 2023 Conference, The Westin Copley Place Boston Hotel, Boston, MA, Speaker, “Using Social Media to Build a Personal Brand,” June 13, 2023
• Printing Industries of New England (PINE), Annual Conference, Wolfeboro Inn, Wolfeboro, NH, “Marketing Your Business on Social Media – The Essentials,” September 22, 2023
• Mildred F. Sawyer Speaker Series, Suffolk University, Sawyer Library Poetry Center, “Book Talk on Twenty Jobs, Twenty Lessons,” November 7, 2023

Photo of Bob Cargill by Marilyn Ewer, MKE Enterprises
Photo of Bob Cargill by Marilyn Ewer, MKE Enterprises
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