Social Media Videos

#Ageism #Advertising

Ageism in advertising.

Yes, unfortunately, it’s a thing, a big thing.

In fact, according to this article (https://lnkd.in/eUy6haa) I read on Forbes.com written by Avi Dan, "The average age of employees in agencies is 33 years, probably 30 or below in the creative department.”

Yikes.

Not only should such ageism be unacceptable, it’s detrimental to the work being done by these agencies, as their deliverables can’t possibly be reflective of a heterogeneous society.

C’mon people. We can do much better as an industry. We owe it to ourselves, our clients and those on the receiving end of our work.

Where is the inclusivity?

Where is the sensitivity to an issue that is so painfully obvious?

Thanks to Avi Dan for writing such a ridiculously awesome article about such a critical issue.

Thanks to you for hearing me out and doing whatever you can to address an issue that is so important to our industry and to the people who work in it, including myself. Let me know how I can help in any way, shape or form. Anytime.

Thanks to Millie Kwan, Howard Sholkin and everyone at ENET - Boston Entrepreneurs' Network for the opportunity to speak at their meeting recently. In this short video clip, I am demonstrating to those in the audience how to use Facebook Live. Watch...

Marketing today is as much about supporting people as it is about changing their minds.

In a blog post recently (which you can read here: https://businessesgrow.com/2019/04/15/seth-godin/), Mark Schaefer “politely” disagrees with something from Seth Godin's latest book, This Is Marketing: You Can't Be Seen Until You Learn To See. I previewed some of Seth’s book online, but I haven’t read it in its entirety. According to Mark, though, Seth writes, “Marketers make change.” Yet Mark feels differently. He feels that marketers should be “coming alongside” customers, not changing them.

I think they’re both right.

I think that by supporting our customers, clients and constituents, we have a better chance of wining them over and earning their business.

Frankly, I have always agreed with anything either of these iconic, grandmasters of marketing say. And that's not going to change now.

What about you?

Do you think marketing should be about helping your audience or about changing them?

Or can it be both at the same time?

What do YOU think?

#Marketing

I can’t tell you how many people, businesses and brands tell me they don’t know what to say on social media.

They’re speechless.

They’re at a loss for words.

There are countless things to say, of course, but the first thing I tell them is to just share the news.

Share the news about what’s going on in both your professional and personal lives.

Share the news about your products and services.

Share the news about your colleagues, clients and customers.

Share the news about your hobbies and interests, family and friends.

Share the news about the community in which you work or live.

News travels fast on social media.

It's where more and more people are turning to get their news, too.

Don’t ever worry about what to say on social media.

Just share the news.

#SocialMedia #Marketing #Branding #Communications

He is outgoing and outspoken, transparent and transformative.

He is not afraid to put himself out there and show he’s human just like us.

He is a ridiculously awesome example of how senior-level business executives should use social media, if you ask me.

He is John Legere, CEO of T-Mobile.

Not only does he know how to call attention to himself and the company he presides over, he is also very thoughtful of others, altruistic and philanthropic.

In fact, this super successful UMass Amherst grad recently raised $4.5 million for Boston’s Dana-Farber Cancer Institute, thanks in large part to the large, loyal following he has on social media.

John Legere knows what he’s doing, folks, in the C suite and on social media. Follow him and learn from the best.

#SocialMedia #Branding #Marketing

Age doesn’t matter on social media.

In a recent issue of AARP The Magazine, there’s a series of profiles on “older Americans” who are crushing it on social media.

People like Lili Hayes, Scott Wadsworth, Herbie Russ, Irvin Randle, Judith Boyd, Angie Schmitt and others.

You can read the article in its entirety here: https://lnkd.in/eHpY7Cp

These people are looked up to like rock stars and celebrities on YouTube, Instagram, Twitter and Facebook.

They’re influencers and authorities, thought leaders and entertainers, gurus and trendsetters.

And yes, they’re all over 50 – like me.

Age doesn’t matter on social media.

Age shouldn’t matter anywhere.

Nobody should be looked at differently because they are older than you.

No one should be judged, stereotyped, underestimated or treated unfairly because of their age, young or old.

There are no boundaries to talent and ability.

There are no limits to what people can do in both their personal and professional lives.

Age doesn’t matter on social media.

Age shouldn’t matter anywhere. Period.

#SocialMedia #Marketing #Branding #PersonalBranding #AARP

If you think you define your own brand, think again.

Your customers, clients and connections define your brand.

They say what your brand is, not you.

Do you practice what you preach?

Do your actions match your words?

Do you not just talk the talk, but walk the walk, too?

The best brands among us live, breathe, work and play what they say they are day in and day out, time and time again.

They don’t rest on their laurels.

They don’t ever stop evolving.

They listen to their audience’s feedback and don’t just meet but exceed their expectations.

Whatever they have to offer – products, services, advice, support, you name it – is always more than appreciated by those on the receiving end.

#Branding #PersonalBranding #Marketing #SocialMedia

Keep it 100 on social media.

Keep it real.

Keep it on the up and up.

Don’t try to game the system.

Don’t try to take any shortcuts.

Don’t be anyone other than yourself.

Your reputation is your brand on social media.

Your followers, fans and friends count on you to tell the truth, nothing but the truth.

Your customers and constituents look up to you for your authenticity and authority.

One false move on social media and you can lose it all.

Honesty is the best policy, in both your personal and professional lives, always and forever.

Keep it 100 on social media and in real life (IRL), too.

#SocialMedia #Authenticity #Transparency #Trust #Branding #Reputation

Are you a hyperleader?

Do you know someone who is a hyperleader?

I heard about this term for the first time in an article I read recently by Paolo Gerbaudo for the New Statesman ("The age of the hyperleader: when political leadership meets social media celebrity" https://www.newstatesman.com/politics/media/2019/03/age-hyperleader-when-political-leadership-meets-social-media-celebrity).

Paolo uses the term in referring to certain types of politicians who may be more popular than the parties they represent and are particularly adept at using social media to engage with their constituents.

I’m using the term in referring to people you and I may know in the business world.

These are people who can be game-changers.

They can singlehandedly attract more attention to the brands and businesses they represent than those entities can themselves.

These are people you want on your side.

These are people you want working on your behalf.

#SocialMedia #Hyperleader #Leadership #PersonalBranding #Branding

There’s a reason cold calling doesn’t work anymore.

Nobody wants to be on the receiving end of an obvious sales pitch, especially from someone they don’t know from Adam.

Nobody wants to be interrupted, nobody wants to be disturbed.

You need to be much more personable than promotional if you expect to do business with someone.

That’s how to succeed in sales and marketing today.

You need to be kind and courteous, nice and friendly.

Use social media to build mutually beneficial relationships with your customers and prospects.

Allow people whose attention you covet to get to you know you as a person, someone with feelings and foibles just like them.

Show the human side of your brand and business, the people behind the scenes.

The better your audience gets to know you, the better the chance they’ll do business with you.

Be more personable than promotional on social media and everywhere else you do business.

#SocialMedia

Everybody is taking pictures everywhere they go.

You want to capitalize on this trend.

Anything you do as a business or brand needs to be optimized for social media.

Your people. Your office. Your content. Your events.

Wherever you are, whatever you are doing, you want to be making it easy for your connections and customers to share something to do with your brand with their own respective networks.

Your fans and followers want to talk about you.

They want to amplify everything about you to a wider circle of people.

They’re looking for something to capture and disseminate via their own feeds on YouTube, LinkedIn, Twitter, Facebook, Instagram and the like.

Give them the opportunities.
Give them the inspiration.

Create social media moments and memories for your audience today.

#SocialMedia #SocialMediaMarketing #Marketing #Branding