Share the News on Social MediaI can’t tell you how many people, businesses and brands tell me they don’t know what to say on social media.
They’re at a loss for words.
There are countless things to say, of course, but the first thing I tell them is to just share the news.
Share the news about what’s going on in both your professional and personal lives.
Share the news about your products and services.
Share the news about your colleagues, clients and customers.
Share the news about your hobbies and interests, family and friends.
Share the news about the community in which you work or live.
News travels fast on social media.
It's where more and more people are turning to get their news, too.
Don’t ever worry about what to say on social media.
Just share the news.
#SocialMedia #Marketing #Branding #Communications
Use Social Media Like John LegereHe is outgoing and outspoken, transparent and transformative.
He is not afraid to put himself out there and show he’s human just like us.
He is a ridiculously awesome example of how senior-level business executives should use social media, if you ask me.
He is John Legere, CEO of T-Mobile.
Not only does he know how to call attention to himself and the company he presides over, he is also very thoughtful of others, altruistic and philanthropic.
In fact, this super successful UMass Amherst grad recently raised $4.5 million for Boston’s Dana-Farber Cancer Institute, thanks in large part to the large, loyal following he has on social media.
John Legere knows what he’s doing, folks, in the C suite and on social media. Follow him and learn from the best.
#SocialMedia #Branding #Marketing
Age Doesn't Matter on Social MediaAge doesn’t matter on social media.
In a recent issue of AARP The Magazine, there’s a series of profiles on “older Americans” who are crushing it on social media.
People like Lili Hayes, Scott Wadsworth, Herbie Russ, Irvin Randle, Judith Boyd, Angie Schmitt and others.
You can read the article in its entirety here: https://lnkd.in/eHpY7Cp
These people are looked up to like rock stars and celebrities on YouTube, Instagram, Twitter and Facebook.
They’re influencers and authorities, thought leaders and entertainers, gurus and trendsetters.
And yes, they’re all over 50 – like me.
Age doesn’t matter on social media.
Age shouldn’t matter anywhere.
Nobody should be looked at differently because they are older than you.
No one should be judged, stereotyped, underestimated or treated unfairly because of their age, young or old.
There are no boundaries to talent and ability.
There are no limits to what people can do in both their personal and professional lives.
Age doesn’t matter on social media.
Age shouldn’t matter anywhere. Period.
#SocialMedia #Marketing #Branding #PersonalBranding #AARP
Your Brand Is Not What You Say You AreIf you think you define your own brand, think again.
Your customers, clients and connections define your brand.
They say what your brand is, not you.
Do you practice what you preach?
Do your actions match your words?
Do you not just talk the talk, but walk the walk, too?
The best brands among us live, breathe, work and play what they say they are day in and day out, time and time again.
They don’t rest on their laurels.
They don’t ever stop evolving.
They listen to their audience’s feedback and don’t just meet but exceed their expectations.
Whatever they have to offer – products, services, advice, support, you name it – is always more than appreciated by those on the receiving end.
#Branding #PersonalBranding #Marketing #SocialMedia
Keep it 100 on Social MediaKeep it 100 on social media.
Keep it real.
Keep it on the up and up.
Don’t try to game the system.
Don’t try to take any shortcuts.
Don’t be anyone other than yourself.
Your reputation is your brand on social media.
Your followers, fans and friends count on you to tell the truth, nothing but the truth.
Your customers and constituents look up to you for your authenticity and authority.
One false move on social media and you can lose it all.
Honesty is the best policy, in both your personal and professional lives, always and forever.
Keep it 100 on social media and in real life (IRL), too.
#SocialMedia #Authenticity #Transparency #Trust #Branding #Reputation
Are you a hyperleader?Are you a hyperleader?
Do you know someone who is a hyperleader?
I heard about this term for the first time in an article I read recently by Paolo Gerbaudo for the New Statesman ("The age of the hyperleader: when political leadership meets social media celebrity" https://www.newstatesman.com/politics/media/2019/03/age-hyperleader-when-political-leadership-meets-social-media-celebrity).
Paolo uses the term in referring to certain types of politicians who may be more popular than the parties they represent and are particularly adept at using social media to engage with their constituents.
I’m using the term in referring to people you and I may know in the business world.
These are people who can be game-changers.
They can singlehandedly attract more attention to the brands and businesses they represent than those entities can themselves.
These are people you want on your side.
These are people you want working on your behalf.
#SocialMedia #Hyperleader #Leadership #PersonalBranding #Branding
Be More Personable Than Promotional on Social MediaThere’s a reason cold calling doesn’t work anymore.
Nobody wants to be on the receiving end of an obvious sales pitch, especially from someone they don’t know from Adam.
Nobody wants to be interrupted, nobody wants to be disturbed.
You need to be much more personable than promotional if you expect to do business with someone.
That’s how to succeed in sales and marketing today.
You need to be kind and courteous, nice and friendly.
Use social media to build mutually beneficial relationships with your customers and prospects.
Allow people whose attention you covet to get to you know you as a person, someone with feelings and foibles just like them.
Show the human side of your brand and business, the people behind the scenes.
The better your audience gets to know you, the better the chance they’ll do business with you.
Be more personable than promotional on social media and everywhere else you do business.
" Create Social Media Moments and Memories" by Bob CargillEverybody is taking pictures everywhere they go.
You want to capitalize on this trend.
Anything you do as a business or brand needs to be optimized for social media.
Your people. Your office. Your content. Your events.
Wherever you are, whatever you are doing, you want to be making it easy for your connections and customers to share something to do with your brand with their own respective networks.
Your fans and followers want to talk about you.
They want to amplify everything about you to a wider circle of people.
They’re looking for something to capture and disseminate via their own feeds on YouTube, LinkedIn, Twitter, Facebook, Instagram and the like.
Give them the opportunities.
Give them the inspiration.
Create social media moments and memories for your audience today.
#SocialMedia #SocialMediaMarketing #Marketing #Branding
Time Spent on Social Media is Time Well SpentSo many businesses, brands, professionals and people in general claim they don’t have time for social media.
They’re able to find time for phone calls, emails, texts, meetings, coffee, lunch, you name it, but not to participate in the biggest revolution in mass communications since the printing press?
Time spent on social media is time well spent.
Never mind the fact that you’re using channels of communications built for this day and age, you’re listening, learning, interacting, informing and possibly establishing yourself as a center of attention.
The benefits of using social media are countless.
The risks of not using social media are multitudinous as well, including the fact that you could fall so far behind the competition for business that you’ll never catch up.
Don’t miss the boat.
Use social media to engage with others in all walks of life, wherever you are, whatever you do.
Get after it now.
#SocialMedia #SocialMediaMarketing #Marketing #Branding #Content #ContentMarketing
Hold Yourself Accountable on Social MediaHold yourself accountable on social media.
Be conspicuous in your presence on LinkedIn, Twitter, Facebook, Instagram, YouTube and the like.
Don’t be missing in action.
Be alert and attentive, engaging and enlightening.
This is not a virtual existence we’re talking about, this is reality.
This is where your customers, connections and constituents expect to interact with you.
This is where your friends, family, followers and fans look for you.
Businesses, brands, you, me…we’re all accountable to one another on social media in 2019 and beyond.
If we’re out of sight on social media, we’re out of mind.
Don’t be invisible.
Don’t be shy.
Don’t be indiscernible.
Don’t be hush-hush.
Share and share alike on social media.
Be generous and kind.
Give as much as you take on social media.
Hold yourself accountable there.
#SocialMedia #Marketing #Branding #ThoughtLeadership
When Social Media Catches FireNo other media comes close to social media’s potential to build buzz almost instantaneously and amplify content to the point where it goes viral.
I recently watched the Netflix documentary, “Fyre: The Greatest Party That Never Happened,” and found it to be as exasperating as it was entertaining.
So many people were hurt in so many ways, especially financially and emotionally.
Not only did a group of popular celebrity influencers promote Fyre Festival on social media, but music fans who shelled out big bucks to attend this epic flop used social media, too, to get the word out about their miserable experience there.
Yup, social media can giveth and social media can taketh away.
For better or worse, social media can catch fire.
Use it with care.
Use it for good.
#SocialMedia #FyreFestival #FyreFest #Fyre #Netflix
You've Got to Work It on Social MediaIt took K-pop star, Kang Daniel, only 11 hours and 36 minutes recently to attract a following of one million on Instagram.
That was a Guinness World Record, eclipsing the previous record set by Pope Francis.
I wouldn’t be able to build a following that big in a lifetime, never mind in half a day. And - likely - neither would you.
Unless you’re a celebrity, a popular brand or someone who can afford a big advertising budget, there are no shortcuts to success on Instagram, Facebook, Twitter, YouTube, LinkedIn and the like.
It takes time, talent and tenacity to build a following on social media.
You’ve got to share plenty of relevant, quality content on a regular basis to build enough of an audience to be successful on social media.
There are no shortcuts, no hacks, no secrets, no magic bullets.
You've got to work it on social media.
The 90-9-1 Rule in Group CommunicationsMost people on social media, including here on LinkedIn, are only going to read your posts and watch your videos.
If you’re lucky.
They’re the overwhelming majority. They are the 90 in the 90-9-1 rule of group communications.
That’s right, about 90% are merely browsing, if you will, checking out everybody’s else’s content from time to time.
According to this rule, about 9% of the online population will engage with the content you share and only 1%, a tiny percentage, will take the time to create content on a regular basis.
In which category do you belong?
Brands, businesses, employers…take full advantage of those in your organization who have the desire and talent to create their own content on your behalf. Those people are your ambassadors, your evangelists, your stewards, your rock stars.
The 1% on social media are the few and the far between, the thought leaders, personalities, lead magnets and influencers who can help their colleagues and clients succeed.
#SocialMedia #ThoughtLeadership #Branding #Marketing