Social Media Videos

Your followers, friends, connections and customers are interested in what you have to say and share on #SocialMedia.

They want to hear from you.

They want to see you.

They want to know what goes on behind the scenes where you work.

They want to know what's on your mind.

They want to learn more about the products and services you have to offer.

They want to know the journey you have taken to get to your destination.

So, don't be shy.

Use social media to tell your story proudly.

Use social media to tell your story loudly.

#Branding #Storytelling #ThoughtLeadership
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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

Subscribe to my YouTube channel here: https://www.youtube.com/bobcargill​
Like me on Facebook here: https://www.facebook.com/cargillcreative​
Follow me on Twitter here: https://twitter.com/cargillcreative​
Connect with me on LinkedIn here: https://www.linkedin.com/in/bobcargill​
Follow me on Instagram here: https://www.instagram.com/bobcargill/​
Listen to my podcast here: http://bobcargill.podbean.com/​
Subscribe to my blog here: https://thebobcargill.com/

Nobody trusts anybody anymore. At least that's how it seems.

I recently read a ridiculously awesome article on Heidi Cohen's blog about five marketing trends https://heidicohen.com/marketing-trends/, one of which had to do with the erosion of public trust.

Unfortunately, this lack of trust can have a negative impact on the success of your marketing and sales efforts.

The less people trust, the less likely they are to support brands and businesses unless they're already loyal customers.

That's where social media can help.

Social media makes it possible for you to build mutually beneficial relationships with those on the receiving end of your messages.

Social media gives you the opportunity to show that you have a personality, not just a pulse.

The more people learn about you on social media, the more likely they'll be to trust you. #SocialMedia #Marketing #Branding

Hey, Boston-area agencies involved in #Marketing, #Advertising, #PR and #SocialMedia. I see you. I see which ones of you are on #Twitter and I’ve added you to my list there.

I read the content you share there and take notice of how often you post.

I like a lot of your tweets and even retweet some of them.

I may not have found all of you on Twitter yet, but I’m constantly on the lookout.

I invite you and anybody else who’s interested to take a look at this list I’ve put together of agencies in the #Boston area. Use it to learn more about who you may want to partner with or hire. Use it to you learn more the industry in which you earn your livelihood. Use it for information, intelligence and inspiration. You can check it out here… https://twitter.com/i/lists/125594209

I recently read a ridiculously awesome article by Mike Juang for AdAge that said that most CEOs of companies in the Forbes top 300 had “no active social presence,” according to a report by digital marketing agency, Lewis.

Wait! What?

It’s hard for me to believe that so few CEOs still aren’t active on social media in this day and age, but it’s true.

Either those at the very top of the corporate ladder don’t have time for social media or don’t believe in it, but for some reason you won’t find many of them actively using LinkedIn, Twitter, Instagram, Facebook and the like.

Are you surprised?

Incessant creating. Incessant sharing. Incessant listening.

Being incessant in everything you do on social media is one of the keys to success there.

In the documentary, “ZZ TOP: That Little Ol’ Band from Texas,” the band’s lead singer and guitarist, Billy Gibbons, talks about the “incessant touring” they did in the early stages of their career and how that helped them become so popular.

The rest of their story, of course, is history, as they went on to become iconic, international superstars on the music scene.

As it was for these ridiculously awesome rock musicians, it is for you, me and anyone else who wants to perform successfully on social media. We have to be incessant. #SocialMedia #Marketing #Branding #ZZTop

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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

Subscribe to my YouTube channel here: https://www.youtube.com/bobcargill
Like me on Facebook here: https://www.facebook.com/cargillcreative
Follow me on Twitter here: https://twitter.com/cargillcreative
Connect with me on LinkedIn here: https://www.linkedin.com/in/bobcargill
Follow me on Instagram here: https://www.instagram.com/bobcargill/
Listen to my podcast here: http://bobcargill.podbean.com/
Subscribe to my blog here: https://thebobcargill.com/

Chris Brogan is on to something.

In an article he recently published on LinkedIn (https://www.linkedin.com/pulse/why-im-changing-my-title-showrunner-2021-chris-brogan/), he said he was going to be changing his title to “Showrunner” and that he would be helping companies turn their business into a show.

Chris is perfectly suited to do just that for his clients. He's a master communicator, whether he's hosting his daily video show, The Backpack Show, keynoting a conference or writing a blog post. Imagine what he can do for your digital brand if he does just a little of what he does for himself and others already.

I concur with Chris completely. With the emergence of #SocialMedia years ago, we said that every brand was a publisher. I say that they’re now broadcasters, too.

Whether we’re talking about independent consultants and contractors or big and small companies, creating a variety of content on a regular basis and sharing it publicly is the way to go in the new year ahead.

Every business should be employing people who are capable of communicating compellingly in front of a camera, behind a microphone and in writing.

To stand out among the clutter and compete successfully against the competition, every brand should be putting on a show in 2021. #Marketing #Branding

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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

Subscribe to my YouTube channel here: https://www.youtube.com/bobcargill
Like me on Facebook here: https://www.facebook.com/cargillcreative
Follow me on Twitter here: https://twitter.com/cargillcreative
Connect with me on LinkedIn here: https://www.linkedin.com/in/bobcargill
Follow me on Instagram here: https://www.instagram.com/bobcargill/
Listen to my podcast here: http://bobcargill.podbean.com/
Subscribe to my blog here: https://thebobcargill.com/

If you want to be successful in marketing today, you want to make time for social media.

We’re talking about something that’s practically second nature for the younger generation.

We’re talking about something that’s seen a spike during the pandemic, as if it wasn’t prevalent, pervasive and popular enough beforehand.

We’re talking about the way more and more people – including your customers, connections, customers, clients and constituents – communicate today.

We're talking about something that shouldn't be a luxury in agencies, corporations, businesses and organization, but a necessity.

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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

Subscribe to my YouTube channel here: https://www.youtube.com/bobcargill
Like me on Facebook here: https://www.facebook.com/cargillcreative
Follow me on Twitter here: https://twitter.com/cargillcreative
Connect with me on LinkedIn here: https://www.linkedin.com/in/bobcargill
Follow me on Instagram here: https://www.instagram.com/bobcargill/
Listen to my podcast here: http://bobcargill.podbean.com/
Subscribe to my blog here: https://thebobcargill.com/

Ephemeral content.

Now you see it, now you don’t. It’s around for only so long. It comes and it goes.

Instagram Stories. LinkedIn Stories. Twitter Fleets. All examples of ephemeral content. All great ways to put yourself in front of your audience on social media.

Ephemeral content is lightweight and informal, easy to both produce and consume.

Ephemeral content appears at the top of your followers’ feeds, so the odds are that your audience will see it. And because they know it is going to be there for only so long, they feel a sense of urgency to check it out before it disappears.

There are many reasons why ephemeral content is so popular right now on social media. There are many reasons why you should be incorporating it into your marketing plans and activities. Ask me how I can help. I’m here if you need me.

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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

Subscribe to my YouTube channel here: https://www.youtube.com/bobcargill
Like me on Facebook here: https://www.facebook.com/cargillcreative
Follow me on Twitter here: https://twitter.com/cargillcreative
Connect with me on LinkedIn here: https://www.linkedin.com/in/bobcargill
Follow me on Instagram here: https://www.instagram.com/bobcargill/
Listen to my podcast here: http://bobcargill.podbean.com/
Subscribe to my blog here: https://thebobcargill.com/

Don’t just sit there on social media, do something.

It’s one thing to have a presence on #LinkedIn, #Twitter, #Instagram and the like, it’s quite another to actually be active on these channels.

Being active means sharing content on a regular basis, in some cases daily, and listening to and learning from others.

Being active means not just tooting your own horn, it means helping and supporting the online community.

You only get out of it what you put into it.

So, if you want to get something out of social media, you have to do something.

Don’t just sit there. Get after it now.

Trust is more valuable than ever today.

The more trust people have in you, the more likely they’ll be to support you.

But trust isn’t just handed to you, it’s earned.

You can’t earn trust hiding behind a logo, a tagline or even a bevy of quality products and services.

Not in 2020, you can’t.

You’ve got to put yourself out there, front and center.

Your audience needs to see you and hear from you.

They want you to listen to them and respond to them.

They want you to put a face on your brand, a face that can be counted on to be available and authentic.

Use social media to show that face.

Use social media to be human.

Use social media to earn trust.

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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

Subscribe to my YouTube channel here: https://www.youtube.com/bobcargill
Like me on Facebook here: https://www.facebook.com/cargillcreative
Follow me on Twitter here: https://twitter.com/cargillcreative
Connect with me on LinkedIn here: https://www.linkedin.com/in/bobcargill
Follow me on Instagram here: https://www.instagram.com/bobcargill/
Listen to my podcast here: http://bobcargill.podbean.com/
Subscribe to my blog here: https://thebobcargill.com/

Wait! What? You’re on Twitter, but you haven’t created any Lists there yet?

I was listening to a presentation by Neal Schaffer at Agorapulse’s Social Pulse Summit: Twitter Edition the other day.

Generally, he was talking about the marketing power of Twitter, but specifically, what caught my attention was when he addressed the advantages of creating, using and following Twitter Lists.

I have long been a fan of this feature on Twitter. I have created over 40 Lists there, from beer to baseball, museums to music, Boston-area restaurant to Boston-area hotels, agencies to associations and more.

Twitter Lists make it possible for you to cut through the clutter on this channel, displaying a stream of Tweets only from those accounts that appear on a particular List.

When you add an account to a list, they will be notified if it is made public, so it is a great way to get people’s attention. Your public lists are also valuable to others, positioning yourself as a thought leader and go-to resource.

Thanks to Neal for covering this topic in his ridiculously awesome presentation. To learn more about Twitter Lists, check out his presentation for yourself at https://summit.agorapulse.com/replays/ or don’t hesitate to hit me up anytime. I’d be glad to help.

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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

Subscribe to my YouTube channel here: https://www.youtube.com/bobcargill
Like me on Facebook here: https://www.facebook.com/cargillcreative
Follow me on Twitter here: https://twitter.com/cargillcreative
Connect with me on LinkedIn here: https://www.linkedin.com/in/bobcargill
Follow me on Instagram here: https://www.instagram.com/bobcargill/
Listen to my podcast here: http://bobcargill.podbean.com/
Subscribe to my blog here: https://thebobcargill.com/

Surprisingly, a very small percentage of us on #LinkedIn actually share content here on a regular basis.

This represents a great opportunity for you, me and anyone else who wants to stand out among the competition on this social network.

The more content you post here, the more often you’ll be seen by your audience and remembered when it comes time to do business.

In a recent conversation I had with Amanda Baier - Marketing Communications Director at Vecna Robotics - she explained how she is helping her company and colleagues by being so active on LinkedIn.

Good for her. Good for them. It’s a win-win situation all around.
#Marketing #SocialMedia #Branding #ThoughtLeadership

“If you’re not marketing on social media, you’re not marketing correctly,” said Matt Haas during a conversation I had with him and Robert Lee recently for an episode of my podcast (38 seconds into the accompanying video).

I couldn’t agree with him more.

Marketing on social media is different than marketing anywhere else, of course. It requires a much softer touch, an authentic voice, an empathetic attitude and an interactive, mutually beneficial relationship between you and your audience, not a cold, one-way, top-down, interruptive sales pitch.

But unless you’re doing business under a rock, marketing correctly in 2020 and beyond means you want to be using social media to listen to, learn from and engage with your customers and prospects.

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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

Subscribe to my YouTube channel here: https://www.youtube.com/bobcargill
Like me on Facebook here: https://www.facebook.com/cargillcreative
Follow me on Twitter here: https://twitter.com/cargillcreative
Connect with me on LinkedIn here: https://www.linkedin.com/in/bobcargill
Follow me on Instagram here: https://www.instagram.com/bobcargill/
Listen to my podcast here: http://bobcargill.podbean.com/
Subscribe to my blog here: https://thebobcargill.com/

Put a face on your brand and a smile on your face.

Show the human side of your business.

The more you put yourself out there on #SocialMedia, the more your fans will get to know you.

The more they know about you, the more they’ll trust you.

Trust leads to relationships.

Relationships lead to sales.

Get in front of the camera.

Get behind the microphone.

Get talking.

Get writing.

Get creating.

Get out and engage with your audience online, one way or another.

P.S. This video clip was taken from a recent discussion I had with Chris Russo for my podcast about marketing, social media and more. Thanks, Chris, for being so patient while I went off on this riff!