Social Media Videos

Carhartt: A Great Brand in More Ways Than One

Workwear. Work clothes. Work gear.

All of the above is what Carhartt makes.

All of it is very high quality and very popular.

Popular because it is so good-looking and long-lasting, but also because the brand itself is just so damn cool.

I mean, I feel like I'm always seeing the logo somewhere on what people are wearing, from complete strangers on the street to the college students I teach to my own two sons.

And now I'm proudly displaying it on a new hat I recently bought.

Now I'm one of the cool kids.

My point is this. Carhartt may say what they have to offer is for the tough and hard working among us, but I'm sure they know that their stuff is being bought for its looks as well by people from all walks of life.

I'm sure they've taken the pulse of their brand and audience enough times to know why they're so super successful.

To a great degree, their brand is not what they say it is, it's what those who are scooping it up left and right say it is.

Right?

I'm sure they know that, but what about you and every other brand out there? How close are you to those who practically worship (hopefully) the products and services you have to offer

Listen to your audience. Observe how - and why - your brand is being consumed so much (or not) and take it from there.

Don't ever lose touch with those on whom you depend.
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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

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Be Like Kevin

Kevin Cronin is the lead vocalist and front man for the ridiculously awesome rock band, REO Speedwagon. He's a great performer and a great guy. But that's not why I want to talk about him today. I want to talk about how great he is on social media.

Brands, businesses, professionals, people...everybody likes listening to Kevin and his legendary band perform, right? But not everybody knows how much they can learn from Kevin about how to use Facebook, Twitter and the like.

It was more than 40 years ago when I saw REO Speedwagon at the Boston Garden. They put on a spectacular live show then, as I am sure they still do today. Yes, they're still touring, and I would love to see them again in concert. But in the meantime, I enjoy following Kevin on Facebook where he is as much a star online as he is on stage, documenting where the band is on the road, what they're doing and how he's feeling.

That's how to do it on #socialmedia. Give people a look behind the scenes, an up-close and personal view of your life, both personally and professionally.

And yes, believe it or not, whether you're a rockstar like Kevin or not, people are interested in your everyday goings-on. That's the lesson to be learned here. That's #branding. That's #marketing. That's the bonding that comes along with the fact that you're sharing what you're doing day in day out on social media with those who care so much about you.
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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

Subscribe to my YouTube channel here: https://www.youtube.com/bobcargill
Like me on Facebook here: https://www.facebook.com/cargillcreat...
Follow me on Twitter here: https://twitter.com/cargillcreative
Connect with me on LinkedIn here: https://www.linkedin.com/in/bobcargill
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Hosting Live Conversations on Twitter Spaces in the Classroom

Big THANKS to NU Media's Sudha Mathana Gopalan for writing a ridiculously awesome article - which you can read here...https://numedia.sites.northeastern.edu/2022/06/22/northeastern-cps-graduate-level-class-held-on-twitter-spaces/) on the Northeastern University College of Professional Studies graduate-level course I taught this past spring on social media.

As a student in this graduate-level course, Sudha participated along with her classmates in a series of three Twitter Spaces I hosted during class. In these Spaces, we talked amongst ourselves - albeit publicly - about our educational learnings as well as with an audience comprised of like-minded thought leaders who had an interest in the same topics and issues.

Sudha also put together this video during which during which she asked me to talk about Twitter Spaces and why it's such an excellent way to build a community of engaged, supportive individuals.

P.S. By the way, kudos and congratulations to my good friend and colleague, Christina Inge, for being selected to lead the founding of NU Media, Northeastern University's digital media lab! Thanks to Christina's leadership and guidance, this exciting, new initiative has already had a ridiculously successful launch! #Northeastern #NortheasternUniversity #LikeAHusky

Note: Video provided by Sudha Mathana Gopalan and NU Media.
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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

Subscribe to my YouTube channel here: https://www.youtube.com/bobcargill
Like me on Facebook here: https://www.facebook.com/cargillcreat...
Follow me on Twitter here: https://twitter.com/cargillcreative
Connect with me on LinkedIn here: https://www.linkedin.com/in/bobcargill
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Listen to my podcast here: http://bobcargill.podbean.com/
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What's Your Current Situation?

What's your current situation?

That's a thing on social media...telling people where you are and what you are doing now.

You may already know that and even do that in your personal life, share your current situation with those who follow you on social media.

But do you do that in your professional life?

Documenting your days in real time is an easy and effective way for brands, businesses and professionals to establish a strong, steady presence on social media.

It shows you care enough about your audience to share your life with them. It satisfies their curiosity. It deepens the relationship you already have with them. It leads to greater engagement and unlimited possibilities for bigger and better things between you and those who look up to you.

It's a win-win.

Keep those who follow you abreast of your whereabouts and goings-on. Share your current situation on social media as often as possible.
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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

Subscribe to my YouTube channel here: https://www.youtube.com/bobcargill
Like me on Facebook here: https://www.facebook.com/cargillcreat...
Follow me on Twitter here: https://twitter.com/cargillcreative
Connect with me on LinkedIn here: https://www.linkedin.com/in/bobcargill
Follow me on Instagram here: https://www.instagram.com/bobcargill/
Listen to my podcast here: http://bobcargill.podbean.com/
Subscribe to my blog here: https://thebobcargill.com/
Don't Overlook the Importance of These Business Skills

I read an article earlier this year, a ridiculously awesome Fast Company article (that you can read for yourself here...https://www.fastcompany.com/90737401/eight-skills-every-leader-should-master-in-2022) written by Brandon Ivan Pena, "8 Skills Every Leader Should Master in 2022," that I liked so much, I shared with my students.

I was especially enamored with two of these skills, one being social media, which should not be too surprising to you. I'm all in on social media, of course, and my students know how much I believe in the importance of mastering how to use LinkedIn, Twitter, Instagram, Facebook and the like.

The other skill mentioned in this article that jumped out at me, though, was humanization. The more leaders can empathize with those within their organization, the more connected their stakeholders will feel.

How many of the skills listed in this article have you and your colleagues mastered so far this year? #SocialMedia #Marketing #Leadership
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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

Subscribe to my YouTube channel here: https://www.youtube.com/bobcargill
Like me on Facebook here: https://www.facebook.com/cargillcreat...
Follow me on Twitter here: https://twitter.com/cargillcreative
Connect with me on LinkedIn here: https://www.linkedin.com/in/bobcargill
Follow me on Instagram here: https://www.instagram.com/bobcargill/
Listen to my podcast here: http://bobcargill.podbean.com/
Subscribe to my blog here: https://thebobcargill.com/
Using Twitter Spaces in a College Classroom

Wait! What? You're not using #TwitterSpaces yet?

My students and I hosted a Twitter Space recently, and it was such a ridiculously awesome educational experience.

In hosting this Space - a discussion about what's new in #SocialMedia - we built a community, we positioned ourselves as thought leaders and we learned a lot from those who partook in this public conversation online.

Hosting your own #Twitter Space is a great way to engage with your audience and develop long-lasting, mutually beneficial relationships with like-minded professionals.

See for yourself. Host one today.
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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

Subscribe to my YouTube channel here: https://www.youtube.com/bobcargill
Like me on Facebook here: https://www.facebook.com/cargillcreat...
Follow me on Twitter here: https://twitter.com/cargillcreative
Connect with me on LinkedIn here: https://www.linkedin.com/in/bobcargill
Follow me on Instagram here: https://www.instagram.com/bobcargill/
Listen to my podcast here: http://bobcargill.podbean.com/
Subscribe to my blog here: https://thebobcargill.com/
Get on Social Media

There are many paths to success, social media being one of them.

After all, whether you're building a personal or corporate brand, you want to be seen and heard by a wide audience of supporters.

Social media can help you get the word out about what you have to offer.

Social media can help you connect with people you otherwise wouldn't be able to reach.

Social media can help you be conspicuous in your presence among those most likely to do business with you.
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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

Subscribe to my YouTube channel here: https://www.youtube.com/bobcargill
Like me on Facebook here: https://www.facebook.com/cargillcreat...
Follow me on Twitter here: https://twitter.com/cargillcreative
Connect with me on LinkedIn here: https://www.linkedin.com/in/bobcargill
Follow me on Instagram here: https://www.instagram.com/bobcargill/
Listen to my podcast here: http://bobcargill.podbean.com/
Subscribe to my blog here: https://thebobcargill.com/
The Importance of Having Social Media Skills

If I had a team of marketers working for me, I would make sure that each and every one of them knew how to use social media to communicate on behalf of both their internal and external constituents.

After all, if you're in marketing in 2022, you should know know your way around not just LinkedIn, but Twitter, Instagram, Facebook, YouTube and even TikTok. Blogs and podcasts, too.

Employee advocacy and brand ambassadorship are good for corporate culture, branding and business in general. Never mind the fact that this is where more and more of your customers and clients are spending their time, this is where more and more business is getting done...on social media.

Marketers should be practicing what they're preaching. Marketers should be embracing technology and online communications in this day and age. Marketers should be conspicuous in their presence on social media.
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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

Subscribe to my YouTube channel here: https://www.youtube.com/bobcargill
Like me on Facebook here: https://www.facebook.com/cargillcreat...
Follow me on Twitter here: https://twitter.com/cargillcreative
Connect with me on LinkedIn here: https://www.linkedin.com/in/bobcargill
Follow me on Instagram here: https://www.instagram.com/bobcargill/
Listen to my podcast here: http://bobcargill.podbean.com/
Subscribe to my blog here: https://thebobcargill.com/
Social Media is Unique

If you're using social media the way you use your other marketing channels, you're making a big mistake.

Social media marketing is a two-way street where you should be engaging with your audience members, listening to them and even making them the center of attention, not your products and services.

The more they see that you care about them as human beings, not customers and prospects, they'll be more likely to trust you and - when the opportunities arise - do business with you. #SocialMedia #Marketing #Sales #Branding
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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

Subscribe to my YouTube channel here: https://www.youtube.com/bobcargill
Like me on Facebook here: https://www.facebook.com/cargillcreat...
Follow me on Twitter here: https://twitter.com/cargillcreative
Connect with me on LinkedIn here: https://www.linkedin.com/in/bobcargill
Follow me on Instagram here: https://www.instagram.com/bobcargill/
Listen to my podcast here: http://bobcargill.podbean.com/
Subscribe to my blog here: https://thebobcargill.com/
Make Some Noise on Social Media

It's harder than ever for marketers to capture the attention of their audience.

Yet getting people to pay attention to you is job number one in marketing.

That's where social media can help.

Social media can help you create awareness and build a community.

Social media can help you get the word out about your products and services.

It's not easy for a brand to be heard above the din in 2022. The competition is fierce. The cacophony is loud.

Social media can help you cut through the clutter and get your marketing messages across loud and clear. #SocialMedia

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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

Subscribe to my YouTube channel here: https://www.youtube.com/bobcargill
Like me on Facebook here: https://www.facebook.com/cargillcreat...
Follow me on Twitter here: https://twitter.com/cargillcreative
Connect with me on LinkedIn here: https://www.linkedin.com/in/bobcargill
Follow me on Instagram here: https://www.instagram.com/bobcargill/
Listen to my podcast here: http://bobcargill.podbean.com/
Subscribe to my blog here: https://thebobcargill.com/
The More Personal Branding, the Better

In a recent blog post, Mark Schaefer wrote about Five Things I Would Do Differently If I Were Starting Over, one of those things being to place "more intent on the personal brand."

That's saying a lot, coming from someone who has such an extraordinarily strong personal brand. Mark is renowned far and wide for his marketing expertise and knowledge, his teaching and public speaking, his books and blog.

If someone as conspicuous in their presence online as Mark is thinks he could place more emphasis on his personal brand, what about you and me?

That's saying all of us could benefit from even more personal branding.

Thanks, Mark, as always, for the words of wisdom.
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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

Subscribe to my YouTube channel here: https://www.youtube.com/bobcargill
Like me on Facebook here: https://www.facebook.com/cargillcreat...
Follow me on Twitter here: https://twitter.com/cargillcreative
Connect with me on LinkedIn here: https://www.linkedin.com/in/bobcargill
Follow me on Instagram here: https://www.instagram.com/bobcargill/
Listen to my podcast here: http://bobcargill.podbean.com/
Subscribe to my blog here: https://thebobcargill.com/
Make Time for Social Media

I hear it all the time.

I don't have time for social media.

Yet social media doesn't have to take much time at all.

Spend a few minutes here and a few minutes there.

Share what you're doing. Share what you're thinking.

Like someone else's content. Comment on that content.

A little time on social media goes a long way toward establishing your online presence, building your brand and making people aware that you are open for business.

A little time spent on social media is time well spent.
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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

Subscribe to my YouTube channel here: https://www.youtube.com/bobcargill
Like me on Facebook here: https://www.facebook.com/cargillcreat...
Follow me on Twitter here: https://twitter.com/cargillcreative
Connect with me on LinkedIn here: https://www.linkedin.com/in/bobcargill
Follow me on Instagram here: https://www.instagram.com/bobcargill/
Listen to my podcast here: http://bobcargill.podbean.com/
Subscribe to my blog here: https://thebobcargill.com/
It's Not "Everything in Moderation" on Social Media

The adage, "everything in moderation," doesn't apply on social media.

If you want to get attention here, there and everywhere on social media, you want to be conspicuous in your presence.

You want to share content with your audience frequently, day in and day out, if you expect to be noticed.

You want to be excessive and extreme if you want to be seen and heard on #SocialMedia.
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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

Subscribe to my YouTube channel here: https://www.youtube.com/bobcargill
Like me on Facebook here: https://www.facebook.com/cargillcreat...
Follow me on Twitter here: https://twitter.com/cargillcreative
Connect with me on LinkedIn here: https://www.linkedin.com/in/bobcargill
Follow me on Instagram here: https://www.instagram.com/bobcargill/
Listen to my podcast here: http://bobcargill.podbean.com/
Subscribe to my blog here: https://thebobcargill.com/
People are Looking Down at Their Phones and Following You

Instead of picking up their phones and calling you, people are looking down at their phones and following you.

Be conspicuous and ubiquitous in your presence online.

The more people see you and hear from you on social media, the more likely they'll be to do business with you when the opportunities arise.
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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

Subscribe to my YouTube channel here: https://www.youtube.com/bobcargill
Like me on Facebook here: https://www.facebook.com/cargillcreat...
Follow me on Twitter here: https://twitter.com/cargillcreative
Connect with me on LinkedIn here: https://www.linkedin.com/in/bobcargill
Follow me on Instagram here: https://www.instagram.com/bobcargill/
Listen to my podcast here: http://bobcargill.podbean.com/
Subscribe to my blog here: https://thebobcargill.com/
You Can Be a Social Media Star

You may not be a reality TV star, but if you put your own reality out there on Twitter, TikTok, Facebook, Instagram, YouTube and the like, you can be a social media star.

Yes, anybody can be a star on social media. It's a level playing field. You just have to be willing to share your personal and professional lives there.

Share thought leadership.

Share your personal brand.

Share what you do for a living.

Give people a look behind the scenes.

Let down your guard.

Let people into your world.

It may be impossible to be a reality TV star, but it's possible for anybody - you, me, anybody - to be a social media star.
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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

Subscribe to my YouTube channel here: https://www.youtube.com/bobcargill
Like me on Facebook here: https://www.facebook.com/cargillcreat...
Follow me on Twitter here: https://twitter.com/cargillcreative
Connect with me on LinkedIn here: https://www.linkedin.com/in/bobcargill
Follow me on Instagram here: https://www.instagram.com/bobcargill/
Listen to my podcast here: http://bobcargill.podbean.com/
Subscribe to my blog here: https://thebobcargill.com/
If I Were a CEO or CMO...

If I were a CEO or CMO, this is what I would do right now...

Take every employee in my organization.

Train every one of them to use #SocialMedia.

Ask them to use social media on behalf of our brand.

Provide them with incentives and rewards for doing so.

The results would be significant.

Not only would they be learning new, invaluable skills, they would be helping to get the word out about my business to a much larger audience.

They would be making an additional contribution to the success of my company.

The results would be a win-win.
#Marketing #Branding #EmployeeAdvocacy

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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

Subscribe to my YouTube channel here: https://www.youtube.com/bobcargill
Like me on Facebook here: https://www.facebook.com/cargillcreat...
Follow me on Twitter here: https://twitter.com/cargillcreative
Connect with me on LinkedIn here: https://www.linkedin.com/in/bobcargill
Follow me on Instagram here: https://www.instagram.com/bobcargill/
Listen to my podcast here: http://bobcargill.podbean.com/
Subscribe to my blog here: https://thebobcargill.com/

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