Social Media Videos

Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

HOW CLOSE ARE YOU TO YOUR CUSTOMERS AND PROSPECTS?

In business, we want to think of our customers and prospects as relationships, not transactions.

We want them to like and respect us, to think so highly of our businesses, brands, products and services, that they’re loyal to us forever.

We want them to feel close to us, to know that we’ve got their backs, that we’re listening to them, that we care about them, that we want them to be happy with everything they get from us.

I recently read a blog post written by Mark Schaefer in which he talked about something called parasocial relationships. That’s what I’m talking about in this post and the accompanying video.

As Mark explains in his post – which you can read here: https://lnkd.in/eU-EWKx – a phenomenon that started out in the ‘50s, with people feeling so close to the stars they watched on TV that they felt they were friends, is now associated with social media.

You. Me. Anybody can take advantage of this idea. We may see it in ourselves as viewer, readers, listeners and consumers. But as marketers, we can capitalize on it.

We can use social media and other forms of communications to form long-lasting, mutually beneficial relationships with those on the receiving end of our content.
#Marketing #SocialMedia #Advertising #ParasocialRelationships

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Social media takes time, but if you ask me, it is time well spent.

P.S. This a clip from my keynote presentation at Bob Cargill's Marketing Road Show on Friday, November 22, 2019, at Out of Office in Hudson, Massachusetts.

Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

HUMANIZE YOUR BRAND

Real success in business is achieved when you use real people in marketing and sales, real people in real time being really honest with their audience.

When I saw Mark Schaefer speak earlier this year, he emphasized the importance of being human as marketers.

I saw Seth Godin a few months later, and he pointed out that human marketing takes time.

They're both right, of course.

Consumers are tired of being bombarded by the constant cacophony of cries for their attention from brands.

There must be a better way to win friends and influence people in business.

That’s why I’m such a huge proponent of social media.

Social media levels the playing field, making it possible for companies to engage with consumers - and vice versa - as human beings.

Social media keeps it real, allowing for discourse and disagreement, ensuring everybody has a voice, for better or worse.

Social media, used correctly, works faster than you may realize to separate yourself from the competition, connect with your constituents and turn prospects into customers.

Put a face on your brand and a smile on your face. Put the social in social media to work for you today. #SocialMedia #Marketing #Sales #MarketingLife

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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

The Future of Advertising (It's About to Get Real)

To break through the clutter and win consumers over, advertising and marketing need to get real.

That’s what Bud Light did recently.

During game five of the 2019 World Series, Washington Nationals fan, Jeff Adams, took a home run ball to the chest while holding on tightly to his two cold beers.

That’s when #BudLight sprang into action.

Not only did they take quickly to Twitter to call attention to the moment, they tracked down the fan and by the next game, had him the star of a television campaign that featured the actual video footage of him being hit by the ball.

This scenario was remarkably well played by Bud Light, to say the least.

Borrowing a page out of the social media handbook, they wasted no time in leveraging the equivalent of user-generated content (UGC) to take advantage of the moment.

Including real people in real situations in real time (if possible) to connect with consumers...that's how all brands should be playing the #advertising and #marketing game today.

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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

MARKETING AND POSITIVE LEADERSHIP

Marketers need to be leaders if they expect to overcome today’s consumer resistance to advertising and sales.

Marketers need to be authentic.

Those on the receiving end of our messages are fed up with the cacophony of noise unleashed on them by brands and businesses that covet their attention.

Consumers are tired of being manipulated and misled.

Customers have no patience anymore for anything less than the truth.

Authenticity is an essential trait if you want to be a successful leader.

Same goes for marketers.

If those of us in the marketing industry are authentic as both professionals and practitioners, our colleagues and constituents will find us more credible.

Authenticity rules.

P.S. Thanks to Leadership MetroWest – of which I’m a proud alum, class of ’92 – for bringing the notion of authenticity as a positive leadership trait to my attention and for inspiring this message.

Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

PEOPLE DON'T LIKE ADVERTISING AND MARKETING

I hate to break it to you, but people don’t want to be interrupted by advertising and marketing.

That’s the last thing I want to hear, too, as I’ve earned my livelihood in this business for years.

But we can’t bury our heads in the sand. We can’t look the other way. We can’t say we weren’t warned.

Not after reading a recent article in @nytimes (“The Advertising Industry Has a Problem: People Hate Ads" https://www.nytimes.com/2019/10/28/business/media/advertising-industry-research.html) that painted a very pessimistic picture of what my colleagues and I do for a living.

Consumers are turning off and tuning out, going so far as to pay extra to receive news, information and entertainment without being bothered by brands’ incessant cries for attention and engagement.

This is what I’ve been saying for a while now in my videos and presentations, advertisers and marketers have to change how they do business or else.

This is why I believe so strongly in social media, as it represents a much more authentic, credible way of communicating with our audience members.

This is what I’ll be talking about at my marketing road show at @outofofficecoworking in #Hudson on Friday, November 22.

There’s still a place for direct mail, email, display ads and the like, of course, but brands and businesses need to exercise restraint in those areas and be more human in their approach.

Now is the time for advertising and marketing to change before it’s too late.

#advertising #marketing

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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

SELFIES ON SOCIAL MEDIA

Selfies can be some of your most popular content on social media.

People like to see pictures of other people, especially those with smiles on their faces.

Do you remember that famous selfie that Ellen DeGeneres took at the Oscars in 2014 with Bradley Cooper, Jennifer Lawrence and a group of other celebrities? On Twitter, that selfie garnered over 3,000,000 retweets and more than 2,000,000 likes.

Former Boston Red Sox slugger, David (“Big Papi”) Ortiz, took a great selfie of him and President Barack Obama on the team’s visit to the White House a few years ago.

Kim Kardashian, of course, is famous for her selfies.

I take a lot of selfies myself, many of them group selfies using my selfie stick at industry-related events like American Marketing Association, Boston's.

Selfies show the human side of your brand.

Selfies tell people where you are, who you are with and what you are doing with your time.

Selfies may include others who may share them with their own respective audiences, extending your reach and amplifying your message.

Selfies may be fun.

Selfies may be silly.

Selfies can also be serious business, however.
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#SocialMedia #Marketing #Selfies

Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

WHAT'S YOUR GOLDFISH?

"The goal of marketing is to capture the mind and ultimately conquer the heart of your target audience,” says Stan Phelps, CSP.

I couldn’t agree with him more.

Brands and businesses need to provide their customers and prospects with an exceptional experience they’ll remember for a long time and rave about among their own respective networks.

If you don’t know Stan, you’re missing out. He’s an acclaimed public speaker, a best-selling author, a rock star of a marketer and a great guy, too.

He’s written a bunch of books about marketing using the goldfish as a symbol for that little something extra that makes a mighty big difference to the consumer.

What’s your goldfish?

What do you do differently to stand out from the competition?

Are you capturing the minds and conquering the hearts of those on the receiving end of your marketing messages?

Are you going above and beyond to provide those in your audience with a remarkable experience, one that will keep them coming back to you time and time again?

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#Marketing #Branding #CustomerExperience

Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

YOU CAN BE A ROCK STAR ON SOCIAL MEDIA

Facebook. Instagram. Twitter. LinkedIn. YouTube. Pinterest. Etc.

The list goes on and on.

Frankly, there are more social media channels than there is time in the day for most brands and businesses to be active on them all.

So, how do you know which ones to focus on, which ones are worth your time and energy?

You don’t know for sure until you experiment on them.

If you find your customers and prospects aren't there, don’t bother.

Clearly, though, online and off, where your audience spends their time is where you should be active as well.

Lil Nas X’s country rap hit, Old Town Road, was first heard by many on the video-sharing, social media app, TikTok.

You may not be a rock star like Lil Nas X, but you can be a rock star on social media if you’re willing to at least put yourself out there on a handful of channels, not just one or two.

You never know where your content is going to be discovered and take off until you try.


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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

WHAT'S YOUR MUD?

What's your mud?

What's your secret sauce?

What's the one thing you can offer to your audience members that they can't get anywhere else?

I read an article in Sports Illustrated recently about this guy who provides Major League Baseball with the mud that's rubbed on baseballs before they're used in games. Apparently this mud makes it possible for a pitcher to get a dependable grip on the ball.

This mud is unique. This mud is valuable. This mud, according to this article, has been the only mud used by MLB for decades.

Every brand and business should have the equivalent of this mud as their own product or service. Something exclusive. Something rare. Something no one else can offer.

After all, there is a lot of competition in the marketplace for customers and prospects. In the battle for business, it pays to have something that the people in your audience can't get anywhere else.

So again, what's your mud?

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#Marketing #Branding #Sales #Business

Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

STOP ASKING AND START GIVING

Stop asking so much on social media and start giving a lot more.

Don’t overwhelm those on the receiving end of your messages with requests and demands.

Satisfy their desire to feel comfortable and their need to be empowered.

The burden is on those of us in marketing, not those on the other end of the line, after all.

The content we share should not be intrusive and interruptive, but wanted and welcome.

We need to get around to the ask eventually, but like with any relationship, we need to get there over time, not immediately.

The more we give to our customers, clients, connections and constituents, the more loyalty and love we’ll get back from them in return.
Let me know how I can help you reach more people without interrupting, annoying or alienating them. Reach out to ME today.

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#SocialMedia #Marketing #ContentMarketing #Branding

Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

ANYBODY CAN WRITE ABOUT ANYTHING

#Advertising, #Marketing, #PR and #SocialMedia …all this is changing at breakneck speed.

What strategies and tactics worked for us a few years ago, or as recently as last year, could easily backfire on us today.

We can’t afford to have whatever messages we’re sharing with our own respective audiences be anything but relevant, timely, engaging and even amusing.

Never mind the glut of content people are trying to sort through and digest, many consumers, customers and clients won’t tolerate anything that even resembles a sales pitch anymore.

Stop begging for business and start earning that business.

Stop trying to fool those on the receiving end of your messages and start trying to help them.

Stop hitting listeners, viewers and readers over the head time and again and start listening to what they really want from you.

Stop ruining their experience with media they enjoy by interrupting them, underestimating them, talking down to them and yelling at them.

Whether you engage this way with your constituency is up to you, of course, but the choices you make in how you market to the masses could make or break your business in these transformative times.

Let me know how I can help you reach more people without interrupting, annoying or alienating them. Reach out to ME today.
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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

ANYBODY CAN WRITE ABOUT ANYTHING

Anybody can write about anything almost anywhere online.

That’s what the proliferation and prevalence of social media has made possible.

Anybody can position themselves as an authority if they are knowledgeable, talented and prolific.

With that authority, though, comes a great deal of responsibility.

If you have a blog, you need to know what you’re talking about or you risk being exposed as an amateur.

If you have a YouTube channel, you need to be able to enlighten, educate and entertain viewers.

Whatever social media channel you are active on – from LinkedIn to Twitter, Facebook to Instagram – if you try to fake it till you make it, chances are you’ll be ignored or worse yet, called out eventually for mediocrity.

And you’ll give social media a bad rap.

So, don’t just write about anything on social media.

Don’t just share anything, either.

Share something that is relevant, timely and valuable to your audience.

Share something that is special, not superficial...rare, not redundant...priceless, not petty.

Share something that everybody wants and needs, and only you can offer.

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#socialmedia #socialmedialife #socialmediabranding #socialmediamarketing #thoughtleadership

Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

DON'T BE SHY ON SOCIAL MEDIA

You don’t want to blend in on social media.

You don’t want to get lost in the shuffle.

You want to be conspicuous in your presence on LinkedIn, Twitter, Instagram, YouTube, Facebook and the like.

You want to stand out among the competition for your audience’s attention.

Don’t be worried about how you look or what you’re going to say.

Don’t polish your message to the point where it becomes trite and unrealistic.

Don’t be nervous. Don’t be shy. Don’t be afraid to let it all hang out.

Speak up loud and clear.

Make sure your voice is heard above the din of the crowd.

If you’re not connecting with others on social media, you’re not putting yourself out there enough.

Don’t forget the social in social media.

#SocialMedia

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