-
Don't Be Out of Sight, Out of Mind
Brands, businesses, thought leaders, artists and public figures of any kind don't want to be out of sight, out of mind.
That's why social media is so ridiculously awesome.
Social media makes it possible to be conspicuous in your presence day in and day out.
You don't want your audience to forget about you.
You don't want your work to get lost in the shuffle.
You want to stand out among the clutter and competition.
You want to be unforgettable.
Use social media on a regular basis to stay current, relevant and smack, dab, in the middle of things.
The more active you are on social media, the more likely your audience will be to think of you when it comes time to buying the kind of products and services you have to offer.
#SocialMedia #Marketing #Branding -
Just Being Yourself on Social Media
On #SocialMedia, #Marketing is often as easy as just being yourself. #SocialMediaMarketing -
I Love Social Media
I love social media.
I have been involved with it since its infancy.
I started my blog in 2004 and I have never looked back.
I have been an early adopter of practically every platform.
I spend more time on Twitter, Facebook, Instagram, LinkedIn and the like than anyone I - and probably you - know.
Social media can be used for marketing, networking, advertising, PR, customer service, employee recruitment, thought leadership, lead generation, sales, fundraising, branding, competitive analysis, crisis communications, you name it.
Social media can be used to stay in touch with colleagues, clients, friends, family and people you might not have been able to interact with otherwise.
Social media can work wonders for both personal and professional reasons.
If you're not already all over it yourself, ask me how I can help you with social media.
#SocialMedia -
Senior-Level Executives and Social Media
You already have a platform.
You already have a following.
You already have a fan base.
Why not take advantage of it?
Why not jump on social media?
I’m talking to you, a senior-level business executive, you who are invariably the least likely in your organization to use social media for communicating with your constituency, even though your words carry so much weight.
The times are changing rapidly, however, and in 2020, your audience expects to hear from you on LinkedIn, Twitter, Facebook and the like.
They want to get to know you not just as a professional, but as someone just like them.
They want to know what you think about the important issues of the day.
They want to hear how you feel about what’s going on in the world.
Call it purpose-driven marketing. Call it conscious marketing. Call it personal branding. Call it thought leadership. Call it authenticity and transparency.
Call it just being present and available to those with whom you should be building mutually-beneficial relationships, people who would appreciate your attention and are inclined to support your business.
P.S. Ask me how I can help. This is what I do for a living. I can get you online in no time. Easily. Smoothly. Quickly. -
A Perfect Time for Social Media
I don't have to remind you right now about the bad news in our country. That's, unfortunately, painfully obvious.
I do want to tell you about the good news, the silver lining in the dark cloud under which we have all been living lately.
This is a perfect time for you to jump on social media. This is a great opportunity to show the human side of your brand on LinkedIn, Twitter, Facebook, Instagram and the like.
No complicated marketing strategy required. Just speak from the heart, openly and honestly, about how you can support your customers and constituents during these difficult days.
Don't try to sell anybody anything.
Give them your attention. Lend them a hand. Listen to them. Learn from them. Help them.
Everybody is hurting in one way or another right now.
Be there when people need you in both your personal and professional lives. Through thick and thin, be conspicuously present and consistently in touch with your audience. If you're there for them in the bad times, they'll thank you for it in the good times.
P.S. This is just one short clip from my ridiculously awesome chat the other day with innovative marketing manager, Julia Khazan. To listen to - and watch - our conversation in its entirety, visit https://lnkd.in/dh6bHdn #SocialMedia #Marketing #Branding -
The More You Share on Social Media, the Better
The quality of the content you share on social media can make a difference between your success and failure there, of course.
Ideally, you want to share only the most engaging news and information with your audience.
The quantity of content you share on social media is also important, however.
Given all the competition for attention online, it is easy to get lost in the shuffle.
Your connections, customers and contacts want to hear from you on a regular basis.
Use social media to check in with others multiple times a day.
From algorithms to noise, relevance to timing, for one reason or another, not all of your messages are going to get through to those on the receiving end.
So, the more you share on social media, the better your chances of being heard. -
I Love Social Media
In a conversation with Brad McCormick for my podcast the other day, I told him how much I love #SocialMedia.
I'm all over it.
LinkedIn. Twitter. Facebook. Instagram. YouTube. Etc.
I can't thank social media enough for being so instrumental to where I am today in both my professional and personal lives.
My career began in 1983 as a copywriter working for RCA Direct Marketing in New York City. That was a long time ago. While I am still doing a ton of copywriting to this day, an equal amount of my work, if not more, is done on social media, creating content for my clients, developing strategies and managing campaigns.
I couldn't believe more in the power and possibilities of social media.
I couldn't be happier with what I am doing for a living today.
What about YOU?
How has social media made a difference in your life? How much do you use it on the job? What do you like most about it?
If I there is anything - I mean anything - I can do for you that has to do with copywriting, creating content or social media in general, please don't hesitate to reach out. Anytime. I'm easy to approach, quick to respond and happy to help. -
Marketing with a Purpose
Brands and businesses are adjusting their marketing messages during these difficult days.
They are focused much less on selling to their audience and much more on telling them how much they care about them.
Dove is a ridiculously awesome example.
They are telling people to wash their hands no matter which soap they use.
They are trying to help reduce the spread of the #coronavirus.
They are helping others while helping themselves, too.
They are calling attention to their products while demonstrating a solution to the #pandemic.
Good for Dove. Good for all of us.
This a win-win campaign if ever there was one.
How are YOU adjusting your messages during this public health crisis? -
If It Works for Saturday Night Live, It'll Work for You
I’ve been watching Saturday Night Live for decades, going all the way back to the ‘70s, the John Belushi and Dan Ackroyd era.
While I don’t get to see it as much these days, I have caught some of the recent quarantine versions of the show and I can’t tell you how impressed I’ve been with its reimagined, new format.
They’ve responded so favorably to the pandemic, in fact, that Joe Berkowitz, writing https://www.fastcompany.com/90502327/7-things-snl-should-keep-from-its-at-home-episodes-after-quarantine-ends for Fast Company, says there are some things they should keep from these last few shows when they return to the studio. Among them, he cites the show’s sentimentality, and I couldn’t agree more with him.
Brands, businesses, marketers, advertisers…creating content that strikes an emotional chord is always a good idea, but now more than ever your audience will appreciate your feelings.
Don’t take yourselves so seriously that you can’t show your cares and concerns, especially during this pandemic. Like Saturday Night Live, demonstrate your sense of humor, sure, but don’t hesitate to take a walk down memory lane, pre-coronavirus crisis, either. A little empathy and emotion in your content will always go a long way, especially today. #SaturdayNightLive -
Selfies
Selfies are a quick and easy way to say hello.
Selfies are fun.
Selfies are easy.
Selfies are genuine.
Selfies are authentic.
Selfies are transparent.
Group selfies are even better because you’re including everybody around you in the joy of saying cheese.
You’re bringing people together and working as a team.
You’re bonding with others.
You’re telling the world how happy you are to be surrounded by friends.
You’re proud of your company, blessed with their presence.
Use social media to share selfies with your audience.
Put a face on your brand – personal or corporate – and a smile on your face. #Selfie #Selfies #GroupSelfie #GroupSelfies -
People Do Business with People
Now more than ever, the human side of your business is what matters.
Your employees, partners, customers and prospects want to hear from you.
Your audience wants to see you, too.
They want to know who you are and how you feel about what’s going on in the world.
They’re curious how the pandemic is affecting you and your team.
They want to share their own feelings, too.
Listen to them.
Reassure them.
Tell them how you’re pivoting during this public health crisis.
They’ll respect and remember you for it.
Because when all is said and done, people do business with people.
#Communications #Marketing #Branding #CrisisCommunications -
A Few Words with Meaghan Edelstein
In this video, I talk to social media consultant, Meaghan Edelstein, about her new social media crisis strategy deck and how brands should be tailoring their marketing strategies and tactics during the coronavirus pandemic. -
Marketing and Advertising During a Pandemic
Now more than ever, during this pandemic, it’s important to show the human side of your brand.
This is not business as usual. This is the time to adjust your #Marketing messages, if not put them on pause.
This is the time to show how much you care about your employees and customers. This is the time to lead by example.
I’ve been watching how New York Governor Andrew Cuomo has been leading his state through this situation, and to say I’ve been impressed with him would be an understatement.
He’s been going to great lengths to emphasize what people need to do to get through this health crisis successfully. He’s an extraordinarily good communicator and a ridiculously awesome role model, if you ask me.
He’s someone we can all learn from, as people and professionals alike.
Marketers and advertisers who follow his lead will tell their audience members how much they care about them, that they’re there for them during these difficult days.
Those using #SocialMedia for business will put out words of encouragement and inspiration, news and information, not sales and promotions.
I’m thinking of you during this #Coronavirus crisis. I’m thinking of my family and friends, my colleagues and clients, my students and teammates, even complete strangers.
We are all in this together. -
Social Distance and Social Media
Social distance. It’s a thing. It's how we should be living our lives now, unfortunately, keeping a social distance between one another in order to prevent the spread of the coronavirus amid the worsening global pandemic.
That's the bad news. We will not be able to gather in person for a while, for who knows how long. That’s very disappointing. That’s very frightening.
Thankfully, though, there is social media, which can help us continue to conduct business and communicate with one another for both professional and personal reasons.
How we live our lives is changing drastically day by day, as is how we communicate. Personally, the marketing classes I’ve been teaching college students will be taught online now, not in a classroom on campus. I’ll be recording more videos and podcast episodes. I may even be live-streaming a new show on marketing.
I’ll be doing more of what I already love about social media, so for me, social distancing won't be much of a stretch, far less of a disruption than it will be for others.
For everybody, this will be a time to hunker down, of course, but also a time to stay in touch with our friends, relatives, colleagues, teammates and neighbors any way we can, using YouTube, LinkedIn, Twitter, Facebook, Instagram and other forms of virtual communications to make up for a lack of human interaction in real life.
You know how strongly I believe in the power and possibilities of social media. You know I am here to help you use it effectively, too, for business or not, for whatever you need to do with it, whether you’re using it to stay in front of your clients and prospects or to stay connected to your family and friends.
Reach out to me anytime.
During this time of keeping a social distance from one another, we can use social media to not just stay in touch, but to stay healthy, too. #Coronavirus #Social Media #SocialDistance -
Social Media Has Disrupted How We Communicate
Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!
SOCIAL MEDIA HAS DISRUPTED HOW WE COMMUNICATE
In the last 15 years or so, #SocialMedia has been a major disruption to how we #communicate with one another in both our professional and personal lives.
About 70% of adults in the United States are using #Facebook today.
#LinkedIn has over 600 million members.
More than 100 million people are using #Instagram.
Something like five billion videos are watched on #YouTube daily.
There are #blogs and #podcasts, #TikTok and #Snapchat.
There are more resources for education, entertainment and enrichment than ever available to us instantaneously and inexpensively.
This is how we learn. This is how we listen.
This is how we get things done. This is how we pass our time.
People hardly ever the answer their landlines anymore.
Newspapers and magazines are falling by the wayside.
Almost everyone has a smartphone in their hands.
We go to Twitter for breaking news and hilarious memes.
We create stories of our lives and share them instantaneously with the world.
We’re connected online in way or another practically all the time.
Never mind #marketing, the field in which I earn my livelihood, #business in general has undergone a digital transformation.
The art of #communications has changed completely in the last decade or two.
Have you and your business kept up with the times?
Subscribe to my YouTube channel here: https://www.youtube.com/bobcargill
Like me on Facebook here: https://www.facebook.com/cargillcreative
Follow me on Twitter here: https://twitter.com/cargillcreative
Connect with me on LinkedIn here: https://www.linkedin.com/in/bobcargill
Follow me on Instagram here: https://www.instagram.com/bobcargill/
Listen to my podcast here: http://bobcargill.podbean.com/
Subscribe to my blog here: https://thebobcargill.com/ -
Follow the Very Best Practices in Marketing
Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!
FOLLOW THE VERY BEST PRACTICES IN MARKETING
I'm not going to lie.
Sometimes us marketers are own worst enemies.
I’ve seen far too much junk mail over the years. I mean mail that isn’t just poorly executed and targeted, mail that is manipulative and even duplicitous.
I’ve received more than enough spam to know that the shoddy marketers among us have undermined the success of even the most outstanding email marketing campaigns.
And the onslaught of annoying, inconsiderate telemarketing calls received on my landline at home? Don’t even get me going.
A small percentage of marketers are coming close to ruining it for the overwhelming majority of us who take pride in our ability and determination to follow only the very best practices.
Consumers today, especially young consumers, are savvy and skeptical. They won’t put up with unscrupulous marketing and advertising, never mind any messages of ours that try to pull the wool over their eyes or simply take them for granted. They don’t trust us at face value anymore and rightly so. They'll do almost anything to avoid commercial messages.
Transparency, authenticity, accuracy and immediacy are the hallmarks of the best marketing campaigns in this new era.
Help your audience. Inform them. Entertain them. Listen to them. Engage with them.
When all is said and done, people respond favorably to other people, not paid actors who could care less about the products and services they represent, corporate logos, clever headlines, aggressive sales tactics, cute jingles and unbelievable storylines.
TV. Radio. Direct mail. Email. Social media. Outdoor media. Whatever you do, keep it real, marketers. Treat those on the receiving end of your messages the way you would want to be treated. Just be yourselves.
Subscribe to my YouTube channel here: https://www.youtube.com/bobcargill
Like me on Facebook here: https://www.facebook.com/cargillcreative
Follow me on Twitter here: https://twitter.com/cargillcreative
Connect with me on LinkedIn here: https://www.linkedin.com/in/bobcargill
Follow me on Instagram here: https://www.instagram.com/bobcargill/
Listen to my podcast here: http://bobcargill.podbean.com/
Subscribe to my blog here: https://thebobcargill.com/
Follow
