Social Media Videos

Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

ANYBODY CAN WRITE ABOUT ANYTHING

Anybody can write about anything almost anywhere online.

That’s what the proliferation and prevalence of social media has made possible.

Anybody can position themselves as an authority if they are knowledgeable, talented and prolific.

With that authority, though, comes a great deal of responsibility.

If you have a blog, you need to know what you’re talking about or you risk being exposed as an amateur.

If you have a YouTube channel, you need to be able to enlighten, educate and entertain viewers.

Whatever social media channel you are active on – from LinkedIn to Twitter, Facebook to Instagram – if you try to fake it till you make it, chances are you’ll be ignored or worse yet, called out eventually for mediocrity.

And you’ll give social media a bad rap.

So, don’t just write about anything on social media.

Don’t just share anything, either.

Share something that is relevant, timely and valuable to your audience.

Share something that is special, not superficial...rare, not redundant...priceless, not petty.

Share something that everybody wants and needs, and only you can offer.

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#socialmedia #socialmedialife #socialmediabranding #socialmediamarketing #thoughtleadership

Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

DON'T BE SHY ON SOCIAL MEDIA

You don’t want to blend in on social media.

You don’t want to get lost in the shuffle.

You want to be conspicuous in your presence on LinkedIn, Twitter, Instagram, YouTube, Facebook and the like.

You want to stand out among the competition for your audience’s attention.

Don’t be worried about how you look or what you’re going to say.

Don’t polish your message to the point where it becomes trite and unrealistic.

Don’t be nervous. Don’t be shy. Don’t be afraid to let it all hang out.

Speak up loud and clear.

Make sure your voice is heard above the din of the crowd.

If you’re not connecting with others on social media, you’re not putting yourself out there enough.

Don’t forget the social in social media.

#SocialMedia

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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

EPHEMERAL CONTENT
Do you have a fear of missing out?

Lots of people do.

Otherwise known as FOMO, a fear of missing out is when you are afraid that something is not going to be available when the time comes for you to experience it.

Ephemeral content preys on that fear.

Ephemeral content – the focus of attention on Facebook Stories, Instagram Stories and Snapchat – is content that disappears after being available for consumption for only a short period of time.

Like the limited-time offer used by traditional direct marketers for years, ephemeral content creates a sense of urgency among its audience which leads to greater interest, desire and engagement.

Because it comes and goes so quickly, people tend to react more quickly to it when they see it, not wanting to miss the chance to take advantage of it.

What brands and businesses have you seen using ephemeral content well? Are YOU incorporating ephemeral content into your own marketing mix? How can I help? #SocialMedia #Marketing #Branding #Content #EphemeralContent

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There’s no quitting time on social media.

There’s no signing off for the day.

We’re not talking about a routine, nine-to-five job, after all.

We’re talking about a job that requires you to be conspicuous in your presence day in and day out - nights, weekends and holidays, too.

You never know when your connections and customers are going to want to engage with you.

You have no idea when your followers are going to have a question for you.

If you’re out of sight, you’re out of mind when it comes to doing business on LinkedIn, Twitter, Instagram, Facebook and the like.

There’s no Yabba Dabba Doo on social media.

#SocialMedia #Marketing #Branding #Communications

Using social media successfully is a lot like appearing on a reality TV show.

You are opening yourself up to your constituents and taking them behind the scenes.

They will get to know you quickly and grow accustomed to your presence in their lives.

If they like you, they will look forward to hearing from you.

They will become your own captive audience, people who will support you on your journey to the top.

If they can’t trust you, they will leave you for the competition, someone who has the same thing to offer, perhaps, but who makes a much better impression on them.

So, don’t try to fool anybody, don’t push your luck.

Show up on a regular basis and just be yourself.

Use social media like a human being, not like a business, and business may boom.

#SocialMedia #Marketing #Branding

Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!
 
Bob, the New England Direct Marketing Association's "Direct Marketer of the Year" in 2009, is a copywriter, content creator, social media marketer, consultant, teacher, presenter and public speaker. His work has been recognized with over 40 awards from the New England Direct Marketing Association, including Gold for his blog on marketing (which he started in 2004), Gold for Best Tweets and Silver for Best Copywriting.

The current president of the American Marketing Association Boston, a past President of the New England Direct Marketing Association and a graduate of Leadership MetroWest's Leadership Academy, Bob is always happy to contribute in any way possible to the advancement of the industry in which he earns his livelihood.

Subscribe to my YouTube channel here: https://www.youtube.com/bobcargill
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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!
 
PERSONALITIES AS PUBLISHERS

Thanks to social media, every brand and business today is a publisher. The people within those organizations are usually the ones who are responsible for those publishing efforts, though. They are the rock stars, the lead magnets, the only way – in many cases – their employers would have any worthwhile content to share with their constituents in the first place.

I listened to a ridiculously awesome podcast recently, the Digiday Podcast hosted by Brian Morrissey, in which the host spoke to Barstool Sports’ CEO, Erika Nardini.

You can listen to this episode here: https://digiday.com/podcast/barstool-sports-erika-nardini-barstool-aims-hit-100m-revenue-2020/

Among other things, Nardini talked about the success of her company’s many podcasts, monetizing content and building a subscription business that isn’t necessarily dependent on advertising.

“Personalities are the new publishers,” she said at one point during this conversation.

Personally, I’m not a fan of Barstool Sports, but professionally, the marketer in me sees them doing something anyone who wants to build a loyal following on social media should be doing today.

Hire people with skills, expertise and talent, of course. But hire people with personalities, too, industry thought leaders who others look up to and admire. If you give them autonomy to engage with your audience authentically, transparently and as frequently as possible, you may get more attention than you ever imagined.


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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

THE WAY THE CROW FLIES

When I was a kid, my dad had this expression, “The way the crow flies.”

Whether we were on a road trip or a long walk, it was the most direct route, the quickest way to get from point A to point B.

Many years later, I use that same expression, only to talk about achieving success the most efficient way possible in marketing, advertising, PR and related fields.

Use social media.

It’s the best way to get your message from one point to another in 2019.

Sure, nothing beats one-to-one, in-person communications, but that’s rarely possible. And who picks up the phone anymore?

Email works, too, of course, as do many forms of advertising.

But the way many smart businesses communicate today is across a variety of social media channels.

Social media is quick and easy to use.

You don’t have to spend a lot of money. You don’t have to plan and plot forever.

It’s believable because of its transparency. It’s effective because of its simplicity.

Social media is the way the crow flies when it comes to delivering your marketing messages today.


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#socialmedia #businesses #communication

Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!
 
SOCIAL MEDIA CAN CHANGE THE WORLD

Far too many brands and businesses are trying to fit a square peg into a round hole on social media.

They’re using LinkedIn, Twitter, Facebook, Instagram and the like as broadcast channels, places to promote themselves instead of to share and engage with others.

They're not posting nearly enough, either.

They're still not getting it.

Marketing, advertising, sales, PR, heck, whatever line of business you're in…it’s all changing rapidly before our very eyes.

Consumers don’t believe anything anymore. So, transparency wins.

You want to have your audience’s attention?

You want to earn their trust and loyalty?

Stop manipulating them and start listening to them.

Put yourself out there on a frequent basis and let them get to know you as a human being, not a corporate logo or a company executive.

Social media is a natural extension of ourselves, a documentation of who we are as people in both our professional and personal lives.

Social media can help you grow your business and your own personal brand.

Social media can educate, entertain and enlighten.

Social media can help, or it can hurt. It all depends on how we use it.

Social media can change the world.

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#SocialMedia #Marketing #Communications

Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!
 

HOP ON THE SOCIAL MEDIA BANDWAGON

If you ask me, social media is the biggest revolution in communications since the printing press.

Anyone in business today who isn't using social media is taking the risk of falling dangerously behind the competition.

Nothing will ever replace the effectiveness and meaningfulness of talking to someone in person, of course.

That is not often a possibility, though.

Social media makes it possible to engage with people you would not have the opportunity to talk to otherwise.

Social media enlarges your network by breaking down boundaries.

Social media gives you a platform, a voice, an audience and unimaginable potential.

Social media opens doors, bridges gaps and connects the dots.

Social media exposes you to people, organizations, companies, topics, issues and causes that give you much greater perspective on what matters today.

Social media empowers you in more ways than one.

Don’t fall behind. Come along for the ride. Hop on the social media bandwagon. I'd be glad to give you a hand. #SocialMedia

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Listen to my podcast here: http://bobcargill.podbean.com/Subscribe to my blog here: https://thebobcargill.com/

Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

AGEISM IN ADVERTISING

Ageism in advertising.

Yes, unfortunately, it’s a thing, a big thing.

In fact, according to this article (https://lnkd.in/eUy6haa) I read on Forbes.com written by Avi Dan, "The average age of employees in agencies is 33 years, probably 30 or below in the creative department.”

Yikes.

Not only should such ageism be unacceptable, it’s detrimental to the work being done by these agencies, as their deliverables can’t possibly be reflective of a heterogeneous society.

C’mon people. We can do much better as an industry. We owe it to ourselves, our clients and those on the receiving end of our work.

Where is the inclusivity?

Where is the sensitivity to an issue that is so painfully obvious?

Thanks to Avi Dan for writing such a ridiculously awesome article about such a critical issue.

Thanks to you for hearing me out and doing whatever you can to address an issue that is so important to our industry and to the people who work in it, including myself. Let me know how I can help in any way, shape or form. Anytime.


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#Ageism #Advertising

Thanks to Millie Kwan, Howard Sholkin and everyone at ENET - Boston Entrepreneurs' Network for the opportunity to speak at their meeting recently. In this short video clip, I am demonstrating to those in the audience how to use Facebook Live. Watch...