Social Media Videos

Social distance. It’s a thing. It's how we should be living our lives now, unfortunately, keeping a social distance between one another in order to prevent the spread of the coronavirus amid the worsening global pandemic.

That's the bad news. We will not be able to gather in person for a while, for who knows how long. That’s very disappointing. That’s very frightening.

Thankfully, though, there is social media, which can help us continue to conduct business and communicate with one another for both professional and personal reasons.

How we live our lives is changing drastically day by day, as is how we communicate. Personally, the marketing classes I’ve been teaching college students will be taught online now, not in a classroom on campus. I’ll be recording more videos and podcast episodes. I may even be live-streaming a new show on marketing.

I’ll be doing more of what I already love about social media, so for me, social distancing won't be much of a stretch, far less of a disruption than it will be for others.

For everybody, this will be a time to hunker down, of course, but also a time to stay in touch with our friends, relatives, colleagues, teammates and neighbors any way we can, using YouTube, LinkedIn, Twitter, Facebook, Instagram and other forms of virtual communications to make up for a lack of human interaction in real life.

You know how strongly I believe in the power and possibilities of social media. You know I am here to help you use it effectively, too, for business or not, for whatever you need to do with it, whether you’re using it to stay in front of your clients and prospects or to stay connected to your family and friends.

Reach out to me anytime.

During this time of keeping a social distance from one another, we can use social media to not just stay in touch, but to stay healthy, too. #Coronavirus #Social Media #SocialDistance

Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

SOCIAL MEDIA HAS DISRUPTED HOW WE COMMUNICATE

In the last 15 years or so, #SocialMedia has been a major disruption to how we #communicate with one another in both our professional and personal lives.

About 70% of adults in the United States are using #Facebook today.

#LinkedIn has over 600 million members.

More than 100 million people are using #Instagram.

Something like five billion videos are watched on #YouTube daily.

There are #blogs and #podcasts, #TikTok and #Snapchat.

There are more resources for education, entertainment and enrichment than ever available to us instantaneously and inexpensively.

This is how we learn. This is how we listen.

This is how we get things done. This is how we pass our time.

People hardly ever the answer their landlines anymore.

Newspapers and magazines are falling by the wayside.

Almost everyone has a smartphone in their hands.

We go to Twitter for breaking news and hilarious memes.

We create stories of our lives and share them instantaneously with the world.

We’re connected online in way or another practically all the time.

Never mind #marketing, the field in which I earn my livelihood, #business in general has undergone a digital transformation.

The art of #communications has changed completely in the last decade or two.

Have you and your business kept up with the times?

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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

FOLLOW THE VERY BEST PRACTICES IN MARKETING

I'm not going to lie.

Sometimes us marketers are own worst enemies.

I’ve seen far too much junk mail over the years. I mean mail that isn’t just poorly executed and targeted, mail that is manipulative and even duplicitous.

I’ve received more than enough spam to know that the shoddy marketers among us have undermined the success of even the most outstanding email marketing campaigns.

And the onslaught of annoying, inconsiderate telemarketing calls received on my landline at home? Don’t even get me going.

A small percentage of marketers are coming close to ruining it for the overwhelming majority of us who take pride in our ability and determination to follow only the very best practices.

Consumers today, especially young consumers, are savvy and skeptical. They won’t put up with unscrupulous marketing and advertising, never mind any messages of ours that try to pull the wool over their eyes or simply take them for granted. They don’t trust us at face value anymore and rightly so. They'll do almost anything to avoid commercial messages.

Transparency, authenticity, accuracy and immediacy are the hallmarks of the best marketing campaigns in this new era.

Help your audience. Inform them. Entertain them. Listen to them. Engage with them.

When all is said and done, people respond favorably to other people, not paid actors who could care less about the products and services they represent, corporate logos, clever headlines, aggressive sales tactics, cute jingles and unbelievable storylines.

TV. Radio. Direct mail. Email. Social media. Outdoor media. Whatever you do, keep it real, marketers. Treat those on the receiving end of your messages the way you would want to be treated. Just be yourselves.

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Again, hey MBTA! I take the T from Woodland in Newton to Government Center in #Boston to teach #Marketing at Suffolk University. Here's another video that my students and I made to show what we love about the T and enter the contest to win 2 roundtrip flights courtesy of Jet Blue. #NextStopTheWorld

Hey MBTA! I ride the Green Line from Woodland in Newton to Government Center in #Boston to teach #Marketing at Suffolk University. My students and I made this video to show you what we love about the T and enter your contest to win two roundtrip flights courtesy of Jet Blue.
#NextStopTheWorld

Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

THE IMPORTANCE OF BEING HUMAN IN MARKETING

The more human you can be in your marketing and sales efforts, the more successful you’ll be as a brand or a business.

This means, of course, limiting your dependence on automation systems and technologies.

This means showing real people doing real things with your products and services, not staging something make-believe that may be misleading and manipulative.

This means being open, honest, authentic and timely in the delivery of your messages, whether you’re using email or direct mail, television or telephone, podcasts or publications, social media or in-person communications.

This means focusing less on the numbers and more on the quality of the experience your constituents have with you time after time.

Stop trying to cut corners and start trying to leave your audience with a good impression of who you are as an empathetic organization of human beings.

Stop trying to make a quick buck and start thinking of how to develop loyal, long-term, mutually beneficial relationships with those whose attention you covet.

You want the people who do business with you to think so highly of you, they’re devoted to you forever.

You want them to trust you and like you through thick and through thin.

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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

PEOPLE DO BUSINESS WITH PEOPLE

Consumers are tired of the same old, same old marketing strategies and tactics.

Viewers, listeners and readers are avoiding – even at all costs - any signs of traditional advertising.

They want you to stop hiding behind corporate logos, catchy taglines, fancy presentations and high-priced promotions.

They want you to start sharing who you are as a brand, front and center, honestly and truly.

They’re practically clamoring for authenticity, transparency and immediacy.

Don’t talk the talk in 2020 unless you can walk the walk.

Show the human side of your business.

Put a face on your products and services.

Keep it real every step of the customer journey from the initial point of contact through the purchase and sale, time and time again.

Make a good first impression on your prospects and win their loyalty forever.

People do business with people. #Marketing #Branding #SocialMedia

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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

HOW CLOSE ARE YOU TO YOUR CUSTOMERS AND PROSPECTS?

In business, we want to think of our customers and prospects as relationships, not transactions.

We want them to like and respect us, to think so highly of our businesses, brands, products and services, that they’re loyal to us forever.

We want them to feel close to us, to know that we’ve got their backs, that we’re listening to them, that we care about them, that we want them to be happy with everything they get from us.

I recently read a blog post written by Mark Schaefer in which he talked about something called parasocial relationships. That’s what I’m talking about in this post and the accompanying video.

As Mark explains in his post – which you can read here: https://lnkd.in/eU-EWKx – a phenomenon that started out in the ‘50s, with people feeling so close to the stars they watched on TV that they felt they were friends, is now associated with social media.

You. Me. Anybody can take advantage of this idea. We may see it in ourselves as viewer, readers, listeners and consumers. But as marketers, we can capitalize on it.

We can use social media and other forms of communications to form long-lasting, mutually beneficial relationships with those on the receiving end of our content.
#Marketing #SocialMedia #Advertising #ParasocialRelationships

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Social media takes time, but if you ask me, it is time well spent.

P.S. This a clip from my keynote presentation at Bob Cargill's Marketing Road Show on Friday, November 22, 2019, at Out of Office in Hudson, Massachusetts.

Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

HUMANIZE YOUR BRAND

Real success in business is achieved when you use real people in marketing and sales, real people in real time being really honest with their audience.

When I saw Mark Schaefer speak earlier this year, he emphasized the importance of being human as marketers.

I saw Seth Godin a few months later, and he pointed out that human marketing takes time.

They're both right, of course.

Consumers are tired of being bombarded by the constant cacophony of cries for their attention from brands.

There must be a better way to win friends and influence people in business.

That’s why I’m such a huge proponent of social media.

Social media levels the playing field, making it possible for companies to engage with consumers - and vice versa - as human beings.

Social media keeps it real, allowing for discourse and disagreement, ensuring everybody has a voice, for better or worse.

Social media, used correctly, works faster than you may realize to separate yourself from the competition, connect with your constituents and turn prospects into customers.

Put a face on your brand and a smile on your face. Put the social in social media to work for you today. #SocialMedia #Marketing #Sales #MarketingLife

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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

The Future of Advertising (It's About to Get Real)

To break through the clutter and win consumers over, advertising and marketing need to get real.

That’s what Bud Light did recently.

During game five of the 2019 World Series, Washington Nationals fan, Jeff Adams, took a home run ball to the chest while holding on tightly to his two cold beers.

That’s when #BudLight sprang into action.

Not only did they take quickly to Twitter to call attention to the moment, they tracked down the fan and by the next game, had him the star of a television campaign that featured the actual video footage of him being hit by the ball.

This scenario was remarkably well played by Bud Light, to say the least.

Borrowing a page out of the social media handbook, they wasted no time in leveraging the equivalent of user-generated content (UGC) to take advantage of the moment.

Including real people in real situations in real time (if possible) to connect with consumers...that's how all brands should be playing the #advertising and #marketing game today.

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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

MARKETING AND POSITIVE LEADERSHIP

Marketers need to be leaders if they expect to overcome today’s consumer resistance to advertising and sales.

Marketers need to be authentic.

Those on the receiving end of our messages are fed up with the cacophony of noise unleashed on them by brands and businesses that covet their attention.

Consumers are tired of being manipulated and misled.

Customers have no patience anymore for anything less than the truth.

Authenticity is an essential trait if you want to be a successful leader.

Same goes for marketers.

If those of us in the marketing industry are authentic as both professionals and practitioners, our colleagues and constituents will find us more credible.

Authenticity rules.

P.S. Thanks to Leadership MetroWest – of which I’m a proud alum, class of ’92 – for bringing the notion of authenticity as a positive leadership trait to my attention and for inspiring this message.

Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

PEOPLE DON'T LIKE ADVERTISING AND MARKETING

I hate to break it to you, but people don’t want to be interrupted by advertising and marketing.

That’s the last thing I want to hear, too, as I’ve earned my livelihood in this business for years.

But we can’t bury our heads in the sand. We can’t look the other way. We can’t say we weren’t warned.

Not after reading a recent article in @nytimes (“The Advertising Industry Has a Problem: People Hate Ads" https://www.nytimes.com/2019/10/28/business/media/advertising-industry-research.html) that painted a very pessimistic picture of what my colleagues and I do for a living.

Consumers are turning off and tuning out, going so far as to pay extra to receive news, information and entertainment without being bothered by brands’ incessant cries for attention and engagement.

This is what I’ve been saying for a while now in my videos and presentations, advertisers and marketers have to change how they do business or else.

This is why I believe so strongly in social media, as it represents a much more authentic, credible way of communicating with our audience members.

This is what I’ll be talking about at my marketing road show at @outofofficecoworking in #Hudson on Friday, November 22.

There’s still a place for direct mail, email, display ads and the like, of course, but brands and businesses need to exercise restraint in those areas and be more human in their approach.

Now is the time for advertising and marketing to change before it’s too late.

#advertising #marketing

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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

SELFIES ON SOCIAL MEDIA

Selfies can be some of your most popular content on social media.

People like to see pictures of other people, especially those with smiles on their faces.

Do you remember that famous selfie that Ellen DeGeneres took at the Oscars in 2014 with Bradley Cooper, Jennifer Lawrence and a group of other celebrities? On Twitter, that selfie garnered over 3,000,000 retweets and more than 2,000,000 likes.

Former Boston Red Sox slugger, David (“Big Papi”) Ortiz, took a great selfie of him and President Barack Obama on the team’s visit to the White House a few years ago.

Kim Kardashian, of course, is famous for her selfies.

I take a lot of selfies myself, many of them group selfies using my selfie stick at industry-related events like American Marketing Association, Boston's.

Selfies show the human side of your brand.

Selfies tell people where you are, who you are with and what you are doing with your time.

Selfies may include others who may share them with their own respective audiences, extending your reach and amplifying your message.

Selfies may be fun.

Selfies may be silly.

Selfies can also be serious business, however.
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#SocialMedia #Marketing #Selfies