Social Media Videos

Marketing professionals who create content and share it on #SocialMedia are establishing themselves as invaluable, recognizable personal brands.

They are are being looked up to and respected as thought leaders and trend-setters, early adopters and futurists.

They are building strong reputations for their authority and prowess, making them utterly indispensable to their employers and clients.

The content they are creating is a reflection of their knowledge and expertise, their ability to not just get the job done, but to involve others in the process.

The work they are doing is educating and enlightening, informative and insightful, a constant reminder of their dedication to their craft and passion for the industry in which they earn their livelihood.

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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

Subscribe to my YouTube channel here: https://www.youtube.com/bobcargill​
Like me on Facebook here: https://www.facebook.com/cargillcreative​
Follow me on Twitter here: https://twitter.com/cargillcreative​
Connect with me on LinkedIn here: https://www.linkedin.com/in/bobcargill​
Follow me on Instagram here: https://www.instagram.com/bobcargill/​
Listen to my podcast here: http://bobcargill.podbean.com/​
Subscribe to my blog here: https://thebobcargill.com/​

The more people see and hear from you, the more they get to know you.

The more people get to know you, the more likely they'll be to think of you when it comes time to doing business.

Be conspicuous in your presence on #SocialMedia.

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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

Subscribe to my YouTube channel here: https://www.youtube.com/bobcargill​
Like me on Facebook here: https://www.facebook.com/cargillcreative​
Follow me on Twitter here: https://twitter.com/cargillcreative​
Connect with me on LinkedIn here: https://www.linkedin.com/in/bobcargill​
Follow me on Instagram here: https://www.instagram.com/bobcargill/​
Listen to my podcast here: http://bobcargill.podbean.com/​
Subscribe to my blog here: https://thebobcargill.com/​

Facebook. It’s an open book.

As are all the different channels on social media…LinkedIn, Twitter, Instagram, YouTube, TikTok.

You name the channel, that’s an open book where you can tell your story.

So, don’t be shy.

Don’t hesitate to speak up.

You have a captive audience of fans, friends and followers on social media who are eager to learn a lot more about you.

This is where we interact and engage, listen and learn, share and consume in 2021 and beyond.

This is where we do business and make friends, reach out and stay in touch.

This is the primary place for conversations and communications in this day and age.

Tell your story for the whole world to hear.

Shout it from the rooftops. Shout it out loud, loud and proud.

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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

Subscribe to my YouTube channel here: https://www.youtube.com/bobcargill​​
Like me on Facebook here: https://www.facebook.com/cargillcreat...​
Follow me on Twitter here: https://twitter.com/cargillcreative​​
Connect with me on LinkedIn here: https://www.linkedin.com/in/bobcargill​​
Follow me on Instagram here: https://www.instagram.com/bobcargill/​​
Listen to my podcast here: http://bobcargill.podbean.com/​​
Subscribe to my blog here: https://thebobcargill.com/​

Don’t automate everything you share on social media.

Don’t be all business, either. Be all human.

Share your feelings and opinions, not just news and information.

Show what’s going on in your life and the lives of your colleagues, not just what you have to market and sell.

Be there for your audience, those who are following you and supporting you.

Give them as much attention as they give you, even more.

Listen to them and engage with them.

Praise them and thank them.

Help them as much as possible.

Don’t overlook the importance of the social in social media.

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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

Subscribe to my YouTube channel here: https://www.youtube.com/bobcargill​
Like me on Facebook here: https://www.facebook.com/cargillcreative​
Follow me on Twitter here: https://twitter.com/cargillcreative​
Connect with me on LinkedIn here: https://www.linkedin.com/in/bobcargill​
Follow me on Instagram here: https://www.instagram.com/bobcargill/​
Listen to my podcast here: http://bobcargill.podbean.com/​
Subscribe to my blog here: https://thebobcargill.com/​

If you're only on social media to say, hey, look at me, nobody's going to look at you.

They'll see right through you.

They'll see that you're there - LinkedIn, Twitter, Facebook, Instagram, wherever - only for yourself, only to toot your own horn.

You want to be on social media for all the right reasons.

Sure, you want to promote yourself, but not at the expense of showing support for others.

You want to listen and learn from them. You want to like and share their content. You want to engage with them.

You want to be SOCIAL on social media.

Stop asking for attention and start giving it instead. Sure, promote yourself a little, but promote others much more. One good turn leads to another on #SocialMedia.

To address both the functional and psychological needs of your audience on social media, you need to have not just a pulse there, you need to have a personality.

You need to be conspicuous in your presence there, sharing not just information and news, but opinions and views.

To establish a connection with those on the receiving end of your messages, you need to put a face on your brand and share content not just rooted in practicality, but in emotion as well.
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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

Subscribe to my YouTube channel here: https://www.youtube.com/bobcargill​​​
Like me on Facebook here: https://www.facebook.com/cargillcreat...​
Follow me on Twitter here: https://twitter.com/cargillcreative​​​
Connect with me on LinkedIn here: https://www.linkedin.com/in/bobcargill​​​
Follow me on Instagram here: https://www.instagram.com/bobcargill/​​​
Listen to my podcast here: http://bobcargill.podbean.com/​​​
Subscribe to my blog here: https://thebobcargill.com/​​

Your followers, friends, connections and customers are interested in what you have to say and share on #SocialMedia.

They want to hear from you.

They want to see you.

They want to know what goes on behind the scenes where you work.

They want to know what's on your mind.

They want to learn more about the products and services you have to offer.

They want to know the journey you have taken to get to your destination.

So, don't be shy.

Use social media to tell your story proudly.

Use social media to tell your story loudly.

#Branding #Storytelling #ThoughtLeadership
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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

Subscribe to my YouTube channel here: https://www.youtube.com/bobcargill​
Like me on Facebook here: https://www.facebook.com/cargillcreative​
Follow me on Twitter here: https://twitter.com/cargillcreative​
Connect with me on LinkedIn here: https://www.linkedin.com/in/bobcargill​
Follow me on Instagram here: https://www.instagram.com/bobcargill/​
Listen to my podcast here: http://bobcargill.podbean.com/​
Subscribe to my blog here: https://thebobcargill.com/

Nobody trusts anybody anymore. At least that's how it seems.

I recently read a ridiculously awesome article on Heidi Cohen's blog about five marketing trends https://heidicohen.com/marketing-trends/, one of which had to do with the erosion of public trust.

Unfortunately, this lack of trust can have a negative impact on the success of your marketing and sales efforts.

The less people trust, the less likely they are to support brands and businesses unless they're already loyal customers.

That's where social media can help.

Social media makes it possible for you to build mutually beneficial relationships with those on the receiving end of your messages.

Social media gives you the opportunity to show that you have a personality, not just a pulse.

The more people learn about you on social media, the more likely they'll be to trust you. #SocialMedia #Marketing #Branding

Hey, Boston-area agencies involved in #Marketing, #Advertising, #PR and #SocialMedia. I see you. I see which ones of you are on #Twitter and I’ve added you to my list there.

I read the content you share there and take notice of how often you post.

I like a lot of your tweets and even retweet some of them.

I may not have found all of you on Twitter yet, but I’m constantly on the lookout.

I invite you and anybody else who’s interested to take a look at this list I’ve put together of agencies in the #Boston area. Use it to learn more about who you may want to partner with or hire. Use it to you learn more the industry in which you earn your livelihood. Use it for information, intelligence and inspiration. You can check it out here… https://twitter.com/i/lists/125594209

I recently read a ridiculously awesome article by Mike Juang for AdAge that said that most CEOs of companies in the Forbes top 300 had “no active social presence,” according to a report by digital marketing agency, Lewis.

Wait! What?

It’s hard for me to believe that so few CEOs still aren’t active on social media in this day and age, but it’s true.

Either those at the very top of the corporate ladder don’t have time for social media or don’t believe in it, but for some reason you won’t find many of them actively using LinkedIn, Twitter, Instagram, Facebook and the like.

Are you surprised?

Incessant creating. Incessant sharing. Incessant listening.

Being incessant in everything you do on social media is one of the keys to success there.

In the documentary, “ZZ TOP: That Little Ol’ Band from Texas,” the band’s lead singer and guitarist, Billy Gibbons, talks about the “incessant touring” they did in the early stages of their career and how that helped them become so popular.

The rest of their story, of course, is history, as they went on to become iconic, international superstars on the music scene.

As it was for these ridiculously awesome rock musicians, it is for you, me and anyone else who wants to perform successfully on social media. We have to be incessant. #SocialMedia #Marketing #Branding #ZZTop

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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

Subscribe to my YouTube channel here: https://www.youtube.com/bobcargill
Like me on Facebook here: https://www.facebook.com/cargillcreative
Follow me on Twitter here: https://twitter.com/cargillcreative
Connect with me on LinkedIn here: https://www.linkedin.com/in/bobcargill
Follow me on Instagram here: https://www.instagram.com/bobcargill/
Listen to my podcast here: http://bobcargill.podbean.com/
Subscribe to my blog here: https://thebobcargill.com/

Chris Brogan is on to something.

In an article he recently published on LinkedIn (https://www.linkedin.com/pulse/why-im-changing-my-title-showrunner-2021-chris-brogan/), he said he was going to be changing his title to “Showrunner” and that he would be helping companies turn their business into a show.

Chris is perfectly suited to do just that for his clients. He's a master communicator, whether he's hosting his daily video show, The Backpack Show, keynoting a conference or writing a blog post. Imagine what he can do for your digital brand if he does just a little of what he does for himself and others already.

I concur with Chris completely. With the emergence of #SocialMedia years ago, we said that every brand was a publisher. I say that they’re now broadcasters, too.

Whether we’re talking about independent consultants and contractors or big and small companies, creating a variety of content on a regular basis and sharing it publicly is the way to go in the new year ahead.

Every business should be employing people who are capable of communicating compellingly in front of a camera, behind a microphone and in writing.

To stand out among the clutter and compete successfully against the competition, every brand should be putting on a show in 2021. #Marketing #Branding

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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

Subscribe to my YouTube channel here: https://www.youtube.com/bobcargill
Like me on Facebook here: https://www.facebook.com/cargillcreative
Follow me on Twitter here: https://twitter.com/cargillcreative
Connect with me on LinkedIn here: https://www.linkedin.com/in/bobcargill
Follow me on Instagram here: https://www.instagram.com/bobcargill/
Listen to my podcast here: http://bobcargill.podbean.com/
Subscribe to my blog here: https://thebobcargill.com/

If you want to be successful in marketing today, you want to make time for social media.

We’re talking about something that’s practically second nature for the younger generation.

We’re talking about something that’s seen a spike during the pandemic, as if it wasn’t prevalent, pervasive and popular enough beforehand.

We’re talking about the way more and more people – including your customers, connections, customers, clients and constituents – communicate today.

We're talking about something that shouldn't be a luxury in agencies, corporations, businesses and organization, but a necessity.

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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

Subscribe to my YouTube channel here: https://www.youtube.com/bobcargill
Like me on Facebook here: https://www.facebook.com/cargillcreative
Follow me on Twitter here: https://twitter.com/cargillcreative
Connect with me on LinkedIn here: https://www.linkedin.com/in/bobcargill
Follow me on Instagram here: https://www.instagram.com/bobcargill/
Listen to my podcast here: http://bobcargill.podbean.com/
Subscribe to my blog here: https://thebobcargill.com/

Ephemeral content.

Now you see it, now you don’t. It’s around for only so long. It comes and it goes.

Instagram Stories. LinkedIn Stories. Twitter Fleets. All examples of ephemeral content. All great ways to put yourself in front of your audience on social media.

Ephemeral content is lightweight and informal, easy to both produce and consume.

Ephemeral content appears at the top of your followers’ feeds, so the odds are that your audience will see it. And because they know it is going to be there for only so long, they feel a sense of urgency to check it out before it disappears.

There are many reasons why ephemeral content is so popular right now on social media. There are many reasons why you should be incorporating it into your marketing plans and activities. Ask me how I can help. I’m here if you need me.

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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

Subscribe to my YouTube channel here: https://www.youtube.com/bobcargill
Like me on Facebook here: https://www.facebook.com/cargillcreative
Follow me on Twitter here: https://twitter.com/cargillcreative
Connect with me on LinkedIn here: https://www.linkedin.com/in/bobcargill
Follow me on Instagram here: https://www.instagram.com/bobcargill/
Listen to my podcast here: http://bobcargill.podbean.com/
Subscribe to my blog here: https://thebobcargill.com/