Social Media Videos

Create social media opportunities for your audience.

Give your fans and followers the chance to celebrate their connection to your brand.

Make it possible for them to associate themselves closely with everything you have to offer.

Encourage them to create content and share it with their own online networks.

Like many others who ran the #BostonMarathon last week, when I picked up my number, I couldn't wait to have my picture taken at the finish line prior to running the race. I wanted to celebrate the fact that I was running my 14th Boston for a charitable cause, the 8th time I was going to go this 26.2 mile-distance on behalf of Christopher's Haven.

The Boston Athletic Association did a ridiculously awesome job of blocking traffic on Boylston Street so that runners like me could congregate around the finish line and imagine what it was going to be like when we crossed that line in the race.

Of course, you don't have to be putting on such an historic event to give your own audience such an opportunity. People are proud to be associated with the brands, large or small, they support. Give those people the chance to celebrate their loyalty to your products and services publicly.

Create social media opportunities for your audience like the BAA did for theirs. It's a win-win all around. #SocialMedia #Branding #Marketing #2021BostonMarathon
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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

Subscribe to my YouTube channel here: https://www.youtube.com/bobcargill​​
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I am asked quite often about using social media for business.

Many brands try. Many brands fail.

Many brands don't even give it a shot.

Using social media successfully as a business takes time, talent and tenacity, frankly.

It's not easy.

You need to be ubiquitous, conspicuous in your presence on as many channels as possible.

That's my opinion.

You need to share content frequently, not just every once in a while.

And that content you share needs to be of the highest quality. Mediocrity won't cut it.

Ubiquity. Frequency. Quality. That's how you market your business on social media.

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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

Subscribe to my YouTube channel here: https://www.youtube.com/bobcargill​​
Like me on Facebook here: https://www.facebook.com/cargillcreat...
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Connect with me on LinkedIn here: https://www.linkedin.com/in/bobcargill​​
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Sometimes the most successful marketing is no marketing at all. That's why I love social media so much. Don't be shy. Don't be invisible. Just be yourself day in and day out.

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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

Subscribe to my YouTube channel here: https://www.youtube.com/bobcargill​​
Like me on Facebook here: https://www.facebook.com/cargillcreat...
Follow me on Twitter here: https://twitter.com/cargillcreative​​
Connect with me on LinkedIn here: https://www.linkedin.com/in/bobcargill​​
Follow me on Instagram here: https://www.instagram.com/bobcargill/​​
Listen to my podcast here: http://bobcargill.podbean.com/​​
Subscribe to my blog here: https://thebobcargill.com/​

How do you market your business on social media?

Just show up on on a regular basis.

Share content day in and day out.

Engage with your audience.

Listen to them. Learn from them.

Be much more personable than promotional.

Participate in the conversation and the community.

Be a good sport. Be yourself.
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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

Subscribe to my YouTube channel here: https://www.youtube.com/bobcargill​​
Like me on Facebook here: https://www.facebook.com/cargillcreat...
Follow me on Twitter here: https://twitter.com/cargillcreative​​
Connect with me on LinkedIn here: https://www.linkedin.com/in/bobcargill​​
Follow me on Instagram here: https://www.instagram.com/bobcargill/​​
Listen to my podcast here: http://bobcargill.podbean.com/​​
Subscribe to my blog here: https://thebobcargill.com/​

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If you haven’t heard the Walker Hayes song, Fancy Like, I’d be surprised.
It’s a huge hit for many reasons.

It’s a fun, ridiculously awesome song, but it’s also a good lesson in the value of embracing pop culture that any brand or business, not just musicians, can learn from.

Be entertaining, drop a few names and leverage social media. Easier said than done, of course, but that’s how you do it in 2021. #fancylike #tiktok #tiktokdance
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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

Subscribe to my YouTube channel here: https://www.youtube.com/bobcargill​​
Like me on Facebook here: https://www.facebook.com/cargillcreat...
Follow me on Twitter here: https://twitter.com/cargillcreative​​
Connect with me on LinkedIn here: https://www.linkedin.com/in/bobcargill​​
Follow me on Instagram here: https://www.instagram.com/bobcargill/​​
Listen to my podcast here: http://bobcargill.podbean.com/​​
Subscribe to my blog here: https://thebobcargill.com/​

Preach like Chynna, Chynna Phillips Baldwin.

Yes, she’s not just a super successful singer, she’s a huge hit on YouTube, too, with her ridiculously awesome series, California Preachin’.

To say she’s carefree and extemporaneous in her DIY videos - sharing what’s on her mind about her religious faith, family life and more - would be an understatement, but that’s how you do it on social media.

Chynna is a perfect example of best practices in how to rock your personal or corporate brand, if you ask me.

Just be authentic. Just be transparent. Just be yourself.
#SocialMedia #Branding #Marketing
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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

Subscribe to my YouTube channel here: https://www.youtube.com/bobcargill​​
Like me on Facebook here: https://www.facebook.com/cargillcreat...
Follow me on Twitter here: https://twitter.com/cargillcreative​​
Connect with me on LinkedIn here: https://www.linkedin.com/in/bobcargill​​
Follow me on Instagram here: https://www.instagram.com/bobcargill/​​
Listen to my podcast here: http://bobcargill.podbean.com/​​
Subscribe to my blog here: https://thebobcargill.com/​

Authenticity on social media is so very important.

If brands want to be successful on LinkedIn, Instagram, Twitter and the like, they need to show their human sides. They need to keep it real.

It's one thing to have great products and services to offer those on the receiving end of your marketing messages. It's another to have your audience trust you so much that they wouldn't think of buying from anyone else but you when it comes time to do business.

Make it easy on yourself on social media. Just be yourself.

P.S. Thanks to Pamela Bump for writing the ridiculously awesome post, "9 Social Media Trends Marketers Should Watch in 2021," on the HubSpot blog (https://www.startupjunkie.org/blog/2020/12/7/9-social-media-trends-marketers-should-watch-in-2021) that inspired this video message of mine. #SocialMedia #Marketing #Branding

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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

Subscribe to my YouTube channel here: https://www.youtube.com/bobcargill​​
Like me on Facebook here: https://www.facebook.com/cargillcreat...
Follow me on Twitter here: https://twitter.com/cargillcreative​​
Connect with me on LinkedIn here: https://www.linkedin.com/in/bobcargill​​
Follow me on Instagram here: https://www.instagram.com/bobcargill/​​
Listen to my podcast here: http://bobcargill.podbean.com/​​
Subscribe to my blog here: https://thebobcargill.com/​

How do you satisfy a dissatisfied customer?

Ask Norm Laviolette, CEO of Laugh Boston. He knows.

He demonstrated recently what a business should do when a customer complains.

He went above and beyond to turn a bad customer experience into a good one.

When someone complained on social media about the chicken wings she ordered at his establishment, he went out of his way to resolve the issue.
He personally delivered to this customer not just another order of chicken wings, but free tickets to an upcoming show, a $100 food and beverage voucher and a T-shirt.

Good for you, Norm. Kudos, props and cheers to you and Laugh Boston for providing such an exemplary example of ridiculously awesome customer service.

P.S. Thanks to Maureen Dahill's Caught In Southie article, https://caughtinsouthie.com/features/sad-chicken-wings-at-laugh-boston-get-a-big-response/ "Sad Chicken Wings at Laugh Boston Get a Big Response," for inspiring this video case study and lesson in customer service. #CustomerService #Marketing #Branding #CaughtinSouthie
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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

Subscribe to my YouTube channel here: https://www.youtube.com/bobcargill​​
Like me on Facebook here: https://www.facebook.com/cargillcreat...
Follow me on Twitter here: https://twitter.com/cargillcreative​​
Connect with me on LinkedIn here: https://www.linkedin.com/in/bobcargill​​
Follow me on Instagram here: https://www.instagram.com/bobcargill/​​
Listen to my podcast here: http://bobcargill.podbean.com/​​
Subscribe to my blog here: https://thebobcargill.com/​

Creating content for social media is a great way to demonstrate your talent.

Articulating what you do for a living forces you to think deeper about your areas of expertise.

People will turn to you for your thought leadership.

They’ll appreciate that you care enough to share your knowledge and your opinions with them.

They’ll get to know you better not just as a professional, but as a human being.

You’ll not only help yourself, you’ll represent your employer in a favorable way.

It’s a win-win all around.
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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

Subscribe to my YouTube channel here: https://www.youtube.com/bobcargill​​
Like me on Facebook here: https://www.facebook.com/cargillcreat...
Follow me on Twitter here: https://twitter.com/cargillcreative​​
Connect with me on LinkedIn here: https://www.linkedin.com/in/bobcargill​​
Follow me on Instagram here: https://www.instagram.com/bobcargill/​​
Listen to my podcast here: http://bobcargill.podbean.com/​​
Subscribe to my blog here: https://thebobcargill.com/​

Don’t fall behind. Jump on the social media bandwagon.

It’s already a popular and prevalent communication channel, but it “will be the primary communication channel by 2024” if you agree with a prediction Brooke B. Sellas recently made on her agency’s, B Squared Media, blog here… https://bsquared.media/social-media-primary-communication-channel-2024/

That’s a bold prediction, but I couldn’t agree more with what Brooke has to say about social media.

LinkedIn, Twitter, Facebook, Instagram and the like are being used by more and more people from all walks of life for both personal and professional reasons.

If I were you, I would make sure I knew social media inside and out before it’s too late. #SocialMedia #Communication #Communications
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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

Subscribe to my YouTube channel here: https://www.youtube.com/bobcargill​​
Like me on Facebook here: https://www.facebook.com/cargillcreat...
Follow me on Twitter here: https://twitter.com/cargillcreative​​
Connect with me on LinkedIn here: https://www.linkedin.com/in/bobcargill​​
Follow me on Instagram here: https://www.instagram.com/bobcargill/​​
Listen to my podcast here: http://bobcargill.podbean.com/​​
Subscribe to my blog here: https://thebobcargill.com/​

Time flies.

As does social media.

It’s almost impossible to keep up with the speed of the online messages we receive on a daily basis. Right?

That’s why I encourage my clients and anyone within earshot to create and share as much content as possible on LinkedIn, Twitter, Facebook and the like.

It’s just a blip. That’s what I say. The lifespan of a piece of content is short. It comes and it goes.

So the more blips you put out there, the more chances you have to stand out among the clutter.

Don't over-analyze what you have to share on social media.

Don’t hem and don’t haw.

Blip till you drop. #SocialMedia #Branding #PersonalBranding

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Hey everybody, this is Bob Cargill. I’m here to help brands, businesses, and people like you with social media, copywriting, content creation, teaching, training, public speaking and practically anything to do with marketing in general. How can I help YOU? Hit me up anytime!

Subscribe to my YouTube channel here: https://www.youtube.com/bobcargill​​
Like me on Facebook here: https://www.facebook.com/cargillcreat...
Follow me on Twitter here: https://twitter.com/cargillcreative​​
Connect with me on LinkedIn here: https://www.linkedin.com/in/bobcargill​​
Follow me on Instagram here: https://www.instagram.com/bobcargill/​​
Listen to my podcast here: http://bobcargill.podbean.com/​​
Subscribe to my blog here: https://thebobcargill.com/​