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iconBob Cargill

Social Media Marketer

Copywriter | Public Speaker

Content Creator

Most Recent Blog Posts.

Are You a Hyperleader?
Are You a Hyperleader?
03/15/2019
Are you a hyperleader? Do you know someone who is a hyperleader? I heard about this term for the first time in an article I read recently by Paolo Gerbaudo for the New Statesman ("...
Don’t Be a One-Trick Pony on Social Media
Don’t Be a One-Trick Pony on Social Media
03/03/2019
Don’t be a one-trick pony on social media. Unless it’s the only place your audience can be found, don’t spend an inordinate amount of time on just one channel at the expense of others
You’ve Got to Work It on Social Media
You’ve Got to Work It on Social Media
02/24/2019
It took K-pop star, Kang Daniel, only 11 hours and 36 minutes recently to attract a following of one million on Instagram. That was a Guinness World Record, eclipsing the previous rec...
When Social Media Catches Fire
When Social Media Catches Fire
02/17/2019
No other media comes close to social media’s potential to build buzz almost instantaneously and amplify content to the point where it goes viral. I recently watched the Netflix docume
Selfies on Social Media
Selfies on Social Media
01/12/2019
Look all around you. Selfies are being taken everywhere. People are taking selfies at ballgames and concerts, at the beach and the dinner table, while parachuting and ziplining, ...
Will All Media Become Social Media?
Will All Media Become Social Media?
12/26/2018
In the future, will all media be social media? That’s what some prognosticators say. I tend to agree with them. The Pew Research Center announced recently that social media had
Podcast: A Few Words with Christina Inge
Podcast: A Few Words with Christina Inge
12/09/2018
At the New England Direct Marketing Association's Marketing Technology Summit on December 3, 2018, I was so happy to have the opportunity to talk with Christina Inge about marketing, social ...
Rock Your Audience
Rock Your Audience
11/24/2018
I recently saw a ridiculously awesome movie, Bohemian Rhapsody. You know the story. It's about the legendary rock band, Queen, and their late, great lead singer, Freddie Mercury. The...
Corporate Culture Counts
Corporate Culture Counts
11/07/2018
The importance of having a good, positive culture in the workplace cannot be underestimated. The Boston Red Sox won 108 games during the regular season this year, the most in franchise ...

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