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iconBob Cargill

Social Media Marketer

Copywriter | Public Speaker

Content Creator

Most Recent Blog Posts.

Podcast: A Few Words with Julia Becker Collins
Podcast: A Few Words with Julia Becker Collins
08/15/2019
In this conversation, Julia and I talk about her role as Chief Operating Officer (COO) at Vision Advertising, her "work hard, play hard" spirit, her accomplishments as an athlete and how...
Ephemeral Content
Ephemeral Content
08/12/2019
Do you have a fear of missing out? Lots of people do. Otherwise known as FOMO, a fear of missing out is when you are afraid that something is not going to be available when the tim...
What’s Your Studio 54?
What’s Your Studio 54?
07/25/2019
What’s your Studio 54? What’s your big, brilliant idea, the one thing you’re doing to do that’s going to break through the clutter and make you a star? What’s your plan for success
Personalities as Publishers
Personalities as Publishers
07/09/2019
Thanks to social media, every brand and business today is a publisher. The people within those organizations are usually the ones who are responsible for those publishing efforts, though...
Social Media Can Change the World
Social Media Can Change the World
06/21/2019
Far too many brands and businesses are trying to fit a square peg into a round hole on social media. They’re using LinkedIn, Twitter, Facebook, Instagram and the like as broadcast cha
The End of Advertising as We Know It
The End of Advertising as We Know It
05/24/2019
I’m not going to lie. Advertising is interruptive. Advertising is annoying. Advertising is a waste of time unless you’re doing it differently than you did back in the day. Yo
Marketing is Supporting
Marketing is Supporting
05/12/2019
Marketing today is as much about supporting people as it is about changing their minds. In a blog post recently (which you can read here), Mark Schaefer “politely” disagrees with some
Age Doesn’t Matter on Social Media
Age Doesn’t Matter on Social Media
05/01/2019
Age doesn’t matter on social media. In a recent issue of AARP The Magazine, there’s a series of profiles on “older Americans” who are crushing it on social media. People like Lili
Use Social Media Like John Legere
Use Social Media Like John Legere
04/20/2019
He is outgoing and outspoken, transparent and transformative. He is not afraid to put himself out there and show he’s human just like us. He is a ridiculously awesome example of ho

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