Bob Cargill

Reasons to Create Content for Social Media

There are countless reasons for creating and sharing content with others on a blog like this one, a podcast‬ and elsewhere on social media. Here are just a few of them...

Social Media, Storytelling, AI and Food with Frank Kalman

In this episode of Bob Cargill's Marketing Show, Frank Kalman shares his journey from music and journalism to becoming a successful hyperlocal food blogger and content creator. He discusses ...

Email Marketing, Social Media and AI with Hank Hoffmeier

  In this episode of Bob Cargill's Marketing Show, Episode 212, Hank Hoffmeier, a digital marketing infotainer, shares insights on email marketing, social media, AI tools and bui...

Authenticity This, Authenticity That

Authenticity. Behind the scenes, it's one of the most overused words in advertising and marketing. And yet...we still have to keep reminding people. Don't hide behind smoke and mirrors. D...

What You Can Learn about Marketing from David Lee Roth

What can marketers, business leaders, entrepreneurs, content creators, and students learn from the one and only David Lee Roth? Personality matters. I was thinking about that while...

The Best Event Promotion Ever (If I Do Say So Myself)

On April 10, 2026, thanks to a team of miracle workers, I was lucky enough to host a successful, day-long conference at Hult International Business School in Cambridge, MA on marketing, soci...

The Light’s On Podcast – Personal Branding Starts With Self-Knowledge | Bob Cargill

Happy and honored to have been Jianna Lora-Salazar's first guest on her podcast, The Light's On Podcast. Jianna is a senior at Suffolk University and was a ridiculously awesome project ma...

The Business of Being Human, Teaching, Running and More

In this episode of my podcast (Episode 207), I share updates on my personal and professional life, discuss the upcoming Bob Cargill's Marketing Road Show (April 10, 2026 at Hult Internationa...

Ceding Control of Your Communications

Back in the day, for many years, businesses controlled the message. Top-down. One-way. Interruptive. “We talk. You listen.” Then the internet showed up. Then social media. Now AI. A...