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iconBob Cargill

Social Media Marketer

Copywriter | Public Speaker

Content Creator

Most Recent Blog Posts.

If This Doesn’t Get You on Social Media, Nothing Will
If This Doesn’t Get You on Social Media, Nothing Will
07/04/2020
These are difficult days, trying times. Not only are we all still dealing with a devastating pandemic, the coronavirus crisis, but after the tragic death of George Floyd, our nation i...
Senior-Level Executives and Social Media
Senior-Level Executives and Social Media
06/24/2020
You already have a platform. You already have a following. You already have a fan base. Why not take advantage of it? Why not jump on social media? I’m talking to you, if
Black Lives Matter
Black Lives Matter
06/02/2020
Black lives matter. Saying so matters, too. To think that in the year 2020 this country still has a problem with racism. That is not just sad, that is shameful. As Nike has sa...
A Few Words with Meaghan Edelstein
A Few Words with Meaghan Edelstein
05/11/2020
In this video, I talk to social media consultant, Meaghan Edelstein, about her new social media crisis strategy deck and how brands should be tailoring their marketing strategies and tac...
This Is the Time to Show the Human Side of Your Brand
This Is the Time to Show the Human Side of Your Brand
04/18/2020
In these uncertain times, countless brands are adjusting their advertising and marketing messages. What about you? This is not the time to think you can just set it and forget it w...
Staying in Touch With Your Audience During the Coronavirus Crisis
Staying in Touch With Your Audience During the Coronavirus Crisis
03/27/2020
Al Roker is delivering his morning weather forecasts for NBC’s TODAY show from his kitchen. Late-night talk show hosts like Jimmy Fallon and Jimmy Kimmel are presenting new DIY incarn
How Marketers Can Respond to the Coronavirus Outbreak
How Marketers Can Respond to the Coronavirus Outbreak
03/13/2020
Amid the rapidly worsening coronavirus outbreak, marketers, advertisers, brands and businesses might need to adjust, if not pause their messages to consumers. It is important to be se...
How Close Are You to Your Customers and Prospects
How Close Are You to Your Customers and Prospects
02/29/2020
In business, we want to think of our customers and prospects as relationships, not transactions. We want them to like and respect us, to think so highly of our businesses, brands, pro...
A Good Bedside Manner Goes a Long Way
A Good Bedside Manner Goes a Long Way
02/09/2020
My wife, Barbara, wasn’t feeling well the other day. After talking to her doctor’s office on the phone, we decided to go to a local on-demand healthcare facility, CareWell Urgent Care in

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