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iconBob Cargill

Social Media Marketer

Copywriter | Public Speaker

Content Creator

Most Recent Blog Posts.

Marketing During the Pandemic and Beyond
Marketing During the Pandemic and Beyond
09/17/2020
In this webinar (which I presented for the New England Direct Marketing Association on August 19, 2020), I talk about the importance of authenticity and immediacy in marketing, especiall...
Age Is Not Just a Number
Age Is Not Just a Number
09/02/2020
Age is not just a number. You can say that again. Age is not just a number. That’s the hashtag - #AgeisNOTjustaNumber – in a campaign recently launched by Grace Creative, an age
I’m Running the 2020 Virtual Boston Marathon
I’m Running the 2020 Virtual Boston Marathon
08/30/2020
I’m psyched. I’m in. I’m participating in the Boston Marathon Virtual Experience. Of course, the Boston Marathon was cancelled this year due to the pandemic. Those of us who were e
My Keynote on Social Media at Bob Cargill’s Marketing Road Show
My Keynote on Social Media at Bob Cargill’s Marketing Road Show
08/18/2020
Video excerpts from my keynote presentation at Bob Cargill's Marketing Road Show on Friday, November 22, 2019, at Out of Office in Hudson, Massachusetts. Thanks to Jeffrey Gordon of Ideal Vi...
Domino’s Homemade Film Festival
Domino’s Homemade Film Festival
08/14/2020
Free pizza for a year. Sounds good to me. What about you? Free pizza for a year. That’s the grand prize in the Domino’s Homemade Film Festival contest. To enter, all you need
A Few Words with Kathy McConnell
A Few Words with Kathy McConnell
08/11/2020
In this episode of my podcast, I talk to transformational marketing professional, Kathy McConnell, about marketing, social media and golf - yes, golf. During our conversation, Kathy t...
Go Engage Your Audience
Go Engage Your Audience
07/30/2020
On your mark. Get set. Go. Go engage your audience like the organizers behind the TD Beach to Beacon 10K Road Race are engaging theirs. This popular road race, founded by the legen...
Panera’s Free Coffee Offer
Panera’s Free Coffee Offer
07/22/2020
There may be no such thing as a free lunch, but there is such a thing as free coffee. Panera Bread has been offering free, unlimited coffee through Labor Day for a while now. All you ...
Don’t Set It and Forget It on Social Media
Don’t Set It and Forget It on Social Media
07/14/2020
Automating the publishing of some of your content on social media is a smart strategy. Automating all of it, not so much. Using an automation tool helps you maintain a continuous, ...

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