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iconBob Cargill

Social Media Marketer

Copywriter | Public Speaker

Content Creator

Most Recent Blog Posts.

Marketing is Supporting
Marketing is Supporting
05/12/2019
Marketing today is as much about supporting people as it is about changing their minds. In a blog post recently (which you can read here), Mark Schaefer “politely” disagrees with some
Age Doesn’t Matter on Social Media
Age Doesn’t Matter on Social Media
05/01/2019
Age doesn’t matter on social media. In a recent issue of AARP The Magazine, there’s a series of profiles on “older Americans” who are crushing it on social media. People like Lili
Use Social Media Like John Legere
Use Social Media Like John Legere
04/20/2019
He is outgoing and outspoken, transparent and transformative. He is not afraid to put himself out there and show he’s human just like us. He is a ridiculously awesome example of ho
My Renamed, Redesigned and Reimagined Blog
My Renamed, Redesigned and Reimagined Blog
04/09/2019
I wrote the first post on my blog more than 15 years ago...on February 17, 2004. And...it’s still here. Yup, that very same blog. I started my blog - yup, this blog, in a somewhat di
Your Brand Is Not What You Say You Are
Your Brand Is Not What You Say You Are
03/27/2019
If you think you define your own brand, think again. Your customers, clients and connections define your brand. They say what your brand is, not you. Do you practice what you pr...
Are You a Hyperleader?
Are You a Hyperleader?
03/15/2019
Are you a hyperleader? Do you know someone who is a hyperleader? I heard about this term for the first time in an article I read recently by Paolo Gerbaudo for the New Statesman ("...
Don’t Be a One-Trick Pony on Social Media
Don’t Be a One-Trick Pony on Social Media
03/03/2019
Don’t be a one-trick pony on social media. Unless it’s the only place your audience can be found, don’t spend an inordinate amount of time on just one channel at the expense of others
You’ve Got to Work It on Social Media
You’ve Got to Work It on Social Media
02/24/2019
It took K-pop star, Kang Daniel, only 11 hours and 36 minutes recently to attract a following of one million on Instagram. That was a Guinness World Record, eclipsing the previous rec...
When Social Media Catches Fire
When Social Media Catches Fire
02/17/2019
No other media comes close to social media’s potential to build buzz almost instantaneously and amplify content to the point where it goes viral. I recently watched the Netflix docume

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