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iconBob Cargill

Social Media Marketer

Copywriter | Public Speaker

Content Creator

Most Recent Blog Posts.

Personal Branding: Encourage People to Take Pictures of You
Personal Branding: Encourage People to Take Pictures of You
02/25/2024
A great way of getting the word out about what you have to offer your community is to have someone else do it for you. That's one reason why it's so easy for celebrities to grow their p...
Are You a Social Media Double Threat?
Are You a Social Media Double Threat?
01/29/2024
It's one thing to have the skills to navigate your way around the digital world, to utilize social media effectively behind the scenes. It's another thing - and it's a big thing, too ...
How Your Personal Brand Benefits Your Employer
How Your Personal Brand Benefits Your Employer
12/26/2023
Having a strong personal brand as an employee can benefit your employer in more ways than one. For starters, the fact that you are so active on social media means that you have the di...
Why College Students Should Focus on Personal Branding
Why College Students Should Focus on Personal Branding
12/08/2023
I tell the students in my college classrooms that they are all going to graduate with similar grades, degrees, credentials, honors, etc. So how are they going to stand out among the c...
Rock It On Social Media Like Ryan LaPerle
Rock It On Social Media Like Ryan LaPerle
10/26/2023
Do you know Ryan LaPerle? If you live in the Boston area, you may know him without knowing you know him. If you ever go to Faneuil Hall Marketplace, you've probably seen him performi...
Coach Prime – A Great Football Coach, A Great Personal Brand
Coach Prime – A Great Football Coach, A Great Personal Brand
09/28/2023
Coach Prime. Great football player and baseball player back in the day. And now he's a great head college football coach at the University of Colorado Boulder. He's a great pers...
The Importance of Having a Strong Personal Brand
The Importance of Having a Strong Personal Brand
08/28/2023
My wife, Barbara, asked me recently why it was so important to have a strong personal brand on social media. Among other things, I told her that you can't be in front of people in rea...
Staying in Touch Through Social Media
Staying in Touch Through Social Media
08/03/2023
Back in the day, growing up in the ridiculously awesome town of Franklin, Massachusetts, I was so lucky to have so many friends. It felt like I knew everybody in town. Of course, I...
What My Northeastern University Students Have to Say about Social Media
What My Northeastern University Students Have to Say about Social Media
07/04/2023
After our Social Media and Brand Strategy Implementation class at Northeastern University in Boston recently, a few of my Northeastern College of Professional Studies students and I reco...

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