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iconBob Cargill

Social Media Marketer

Copywriter | Public Speaker

Content Creator

Most Recent Blog Posts.

Put a Face on Your Brand as a Marketer
Put a Face on Your Brand as a Marketer
01/16/2020
I’ve been around long enough to have worked as a marketing professional both before and after the emergence of the Internet. I’ve seen what was once called plain, old marketing transform
Humanize Your Brand
Humanize Your Brand
12/29/2019
Real success in business is achieved when you use real people in marketing and sales, real people in real time being really honest with their audience. When I saw Mark Schaefer speak ...
The Future of Advertising…It’s About to Get Real
The Future of Advertising…It’s About to Get Real
12/13/2019
To break through the clutter and win consumers over, advertising and marketing need to get real. That’s what Bud Light did recently. During game five of the 2019 World Series, Wash
People Don’t Like Advertising and Marketing
People Don’t Like Advertising and Marketing
11/29/2019
I hate to break it to you, but people don’t want to be interrupted by advertising and marketing. That’s the last thing I want to hear, too, as I’ve earned my livelihood in this busine
Selfies on Social Media
Selfies on Social Media
11/09/2019
Selfies can be some of your most popular content on social media. People like to see pictures of other people, especially those with smiles on their faces. Do you remember that fam...
What’s Your Mud?
What’s Your Mud?
10/30/2019
What's your mud? What's your secret sauce? What's the one thing you can offer to your audience members that they can't get anywhere else? I read an article in Sports Illustrat...
Advertising is Everywhere
Advertising is Everywhere
10/05/2019
Advertising, marketing, PR and social media …all this is changing at breakneck speed. What strategies and tactics worked for us a few years ago, or as recently as last year, could eas
Bob Cargill’s Marketing Road Show on November 22, 2019 (3-8 PM)
Bob Cargill’s Marketing Road Show on November 22, 2019 (3-8 PM)
09/16/2019
On Friday, November 22, 2019, Bob Cargill's Marketing Road Show will take place from 3-8 p.m. at Out of Office in Hudson, Massachusetts. Sponsored by Avidia Bank, 3 Media Web, Aveli ...
Podcast: A Few Words with Dave Matson
Podcast: A Few Words with Dave Matson
09/10/2019
In this episode of my podcast, Bob Cargill's Marketing Show, I have a ridiculously awesome conversation with David Matson on the patio in front of the restaurant, 29 Rustic Mediterranean...

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