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iconBob Cargill

Social Media Marketer

Copywriter | Public Speaker

Content Creator

Most Recent Blog Posts.

3 Ways to Succeed on Social Media
3 Ways to Succeed on Social Media
06/12/2021
1️⃣You want to be much more personable than promotional on social media. 2️⃣You want to be much more inspirational than promotional on social media. 3️⃣You want to be much more edu
The 2021 American Marketing Association Leadership Summit
The 2021 American Marketing Association Leadership Summit
05/17/2021
I had such a ridiculously awesome time this past weekend (May 13-15) providing the social media coverage of FLEX, the 2021 American Marketing Association Leadership Summit. It was...
The Social in Social Media
The Social in Social Media
05/05/2021
Don’t automate everything you share on social media. Don’t be all business, either. Be all human. Share your feelings and opinions, not just news and information. Show what’s go
What’s What in Social Media with Angela Pitter
What’s What in Social Media with Angela Pitter
04/18/2021
In this episode of my podcast, episode 123, I talk to Angela Pitter about marketing, social media and more. About Angela Pitter Angela Pitter is Founder and CEO at LiveWire Collab...
The Importance of Networking
04/02/2021
Having worked in the marketing​ industry for so long, I've learned a lot of lessons - some the hard way - about how to succeed in business. In fact, that's the focus of the book I hop
Marketing During the Pandemic and Beyond with Helen Pinchanski
Marketing During the Pandemic and Beyond with Helen Pinchanski
03/14/2021
In this episode of my podcast, I talk to Strategy Consultant, Purpose Marketing Strategist and Digital and Customer Experience Advisor, Helen Pinchanski, about marketing and social media...
How to Get Your Audience’s Attention
How to Get Your Audience’s Attention
03/04/2021
How do you get your audience’s attention as a marketer? How do you get your prospects to take the first step in the buyer’s journey? When I had my own business in the early ‘90s as
Nobody Trusts Anybody Anymore
Nobody Trusts Anybody Anymore
02/11/2021
Nobody trusts anybody anymore. At least that's how it seems. I recently read a ridiculously awesome article on Heidi Cohen's blog about five marketing trends​, one of which had to do
Boston-Area Agencies on Twitter
Boston-Area Agencies on Twitter
01/24/2021
Hey, Boston-area agencies involved in marketing, advertising, PR and social media. I see you. I see which ones of you are on Twitter and I’ve added you to my list there. I read the co

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