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iconBob Cargill

Social Media Marketer

Copywriter | Public Speaker

Content Creator

Most Recent Blog Posts.

A Few Words with Kathy McConnell
A Few Words with Kathy McConnell
08/11/2020
In this episode of my podcast, I talk to transformational marketing professional, Kathy McConnell, about marketing, social media and golf - yes, golf. During our conversation, Kathy t...
Go Engage Your Audience
Go Engage Your Audience
07/30/2020
On your mark. Get set. Go. Go engage your audience like the organizers behind the TD Beach to Beacon 10K Road Race are engaging theirs. This popular road race, founded by the legen...
Panera’s Free Coffee Offer
Panera’s Free Coffee Offer
07/22/2020
There may be no such thing as a free lunch, but there is such a thing as free coffee. Panera Bread has been offering free, unlimited coffee through Labor Day for a while now. All you ...
Don’t Set It and Forget It on Social Media
Don’t Set It and Forget It on Social Media
07/14/2020
Automating the publishing of some of your content on social media is a smart strategy. Automating all of it, not so much. Using an automation tool helps you maintain a continuous, ...
If This Doesn’t Get You on Social Media, Nothing Will
If This Doesn’t Get You on Social Media, Nothing Will
07/04/2020
These are difficult days, trying times. Not only are we all still dealing with a devastating pandemic, the coronavirus crisis, but after the tragic death of George Floyd, our nation i...
Senior-Level Executives and Social Media
Senior-Level Executives and Social Media
06/24/2020
You already have a platform. You already have a following. You already have a fan base. Why not take advantage of it? Why not jump on social media? I’m talking to you, if
Black Lives Matter
Black Lives Matter
06/02/2020
Black lives matter. Saying so matters, too. To think that in the year 2020 this country still has a problem with racism. That is not just sad, that is shameful. As Nike has sa...
A Few Words with Meaghan Edelstein
A Few Words with Meaghan Edelstein
05/11/2020
In this video, I talk to social media consultant, Meaghan Edelstein, about her new social media crisis strategy deck and how brands should be tailoring their marketing strategies and tac...
This Is the Time to Show the Human Side of Your Brand
This Is the Time to Show the Human Side of Your Brand
04/18/2020
In these uncertain times, countless brands are adjusting their advertising and marketing messages. What about you? This is not the time to think you can just set it and forget it w...

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