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iconBob Cargill

Social Media Marketer

Copywriter | Public Speaker

Content Creator

Most Recent Blog Posts.

A Few Words with Meaghan Edelstein
A Few Words with Meaghan Edelstein
05/11/2020
In this video, I talk to social media consultant, Meaghan Edelstein, about her new social media crisis strategy deck and how brands should be tailoring their marketing strategies and tac...
This Is the Time to Show the Human Side of Your Brand
This Is the Time to Show the Human Side of Your Brand
04/18/2020
In these uncertain times, countless brands are adjusting their advertising and marketing messages. What about you? This is not the time to think you can just set it and forget it w...
Staying in Touch With Your Audience During the Coronavirus Crisis
Staying in Touch With Your Audience During the Coronavirus Crisis
03/27/2020
Al Roker is delivering his morning weather forecasts for NBC’s TODAY show from his kitchen. Late-night talk show hosts like Jimmy Fallon and Jimmy Kimmel are presenting new DIY incarn
How Marketers Can Respond to the Coronavirus Outbreak
How Marketers Can Respond to the Coronavirus Outbreak
03/13/2020
Amid the rapidly worsening coronavirus outbreak, marketers, advertisers, brands and businesses might need to adjust, if not pause their messages to consumers. It is important to be se...
How Close Are You to Your Customers and Prospects
How Close Are You to Your Customers and Prospects
02/29/2020
In business, we want to think of our customers and prospects as relationships, not transactions. We want them to like and respect us, to think so highly of our businesses, brands, pro...
A Good Bedside Manner Goes a Long Way
A Good Bedside Manner Goes a Long Way
02/09/2020
My wife, Barbara, wasn’t feeling well the other day. After talking to her doctor’s office on the phone, we decided to go to a local on-demand healthcare facility, CareWell Urgent Care in
Put a Face on Your Brand as a Marketer
Put a Face on Your Brand as a Marketer
01/16/2020
I’ve been around long enough to have worked as a marketing professional both before and after the emergence of the Internet. I’ve seen what was once called plain, old marketing transform
Humanize Your Brand
Humanize Your Brand
12/29/2019
Real success in business is achieved when you use real people in marketing and sales, real people in real time being really honest with their audience. When I saw Mark Schaefer speak ...
The Future of Advertising…It’s About to Get Real
The Future of Advertising…It’s About to Get Real
12/13/2019
To break through the clutter and win consumers over, advertising and marketing need to get real. That’s what Bud Light did recently. During game five of the 2019 World Series, Wash

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