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iconBob Cargill

Social Media Marketer

Copywriter | Public Speaker

Content Creator

Most Recent Blog Posts.

Come Down from Your Ivory Towers
Come Down from Your Ivory Towers
11/24/2020
Come down from your ivory towers. That was a big takeaway for me after reading the book, The Cluetrain Manifesto, back in the day. That point was made loud and clear to me. Busi...
Employee Advocacy on Social Media
Employee Advocacy on Social Media
11/15/2020
If I had employees, I would make sure they knew how to use social media. I would teach them how to use LinkedIn, Twitter, Instagram, Facebook and the like on behalf of my business. ...
The Secret of Success in Marketing and Life Itself
The Secret of Success in Marketing and Life Itself
11/08/2020
Empathy. It’s one thing we could all use more of if we want to be more successful in both our professional and personal lives. Yup. Think more about others and less about yourself.
A Few Words about Marketing with Amanda Baier
A Few Words about Marketing with Amanda Baier
11/04/2020
In this episode of my podcast, Bob Cargill's Marketing Show, I talk to Amanda Baier, the Director of Marketing Communications for Vecna Robotics in Waltham, Massachusetts. About Aman...
Social Media Usage During the Pandemic
Social Media Usage During the Pandemic
10/26/2020
A lot of things have changed during this pandemic, including what people expect from social media. Not only are they turning to social media more often lately, they’re looking for a s
A Great Ad for a Great Cause
A Great Ad for a Great Cause
10/08/2020
It’s a great ad for a great cause. But it’s much more than just an ad. It’s a fundraising campaign for small businesses and nonprofit organizations. It’s about the closing of Co
The #WhoAmIMaskChallenge
The #WhoAmIMaskChallenge
09/25/2020
Why do you wear a mask? I wear a mask because I want to help stop the spread of the coronavirus. I wear a mask because I don’t want people to get sick and die from COVID-19. I w
Marketing During the Pandemic and Beyond
Marketing During the Pandemic and Beyond
09/17/2020
In this webinar (which I presented for the New England Direct Marketing Association on August 19, 2020), I talk about the importance of authenticity and immediacy in marketing, especiall...
Age Is Not Just a Number
Age Is Not Just a Number
09/02/2020
Age is not just a number. You can say that again. Age is not just a number. That’s the hashtag - #AgeisNOTjustaNumber – in a campaign recently launched by Grace Creative, an age

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