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iconBob Cargill

Social Media Marketer

Copywriter | Public Speaker

Content Creator

Most Recent Blog Posts.

Personalities as Publishers
Personalities as Publishers
07/09/2019
Thanks to social media, every brand and business today is a publisher. The people within those organizations are usually the ones who are responsible for those publishing efforts, though...
Social Media Can Change the World
Social Media Can Change the World
06/21/2019
Far too many brands and businesses are trying to fit a square peg into a round hole on social media. They’re using LinkedIn, Twitter, Facebook, Instagram and the like as broadcast cha
The End of Advertising as We Know It
The End of Advertising as We Know It
05/24/2019
I’m not going to lie. Advertising is interruptive. Advertising is annoying. Advertising is a waste of time unless you’re doing it differently than you did back in the day. Yo
Marketing is Supporting
Marketing is Supporting
05/12/2019
Marketing today is as much about supporting people as it is about changing their minds. In a blog post recently (which you can read here), Mark Schaefer “politely” disagrees with some
Age Doesn’t Matter on Social Media
Age Doesn’t Matter on Social Media
05/01/2019
Age doesn’t matter on social media. In a recent issue of AARP The Magazine, there’s a series of profiles on “older Americans” who are crushing it on social media. People like Lili
Use Social Media Like John Legere
Use Social Media Like John Legere
04/20/2019
He is outgoing and outspoken, transparent and transformative. He is not afraid to put himself out there and show he’s human just like us. He is a ridiculously awesome example of ho
My Renamed, Redesigned and Reimagined Blog
My Renamed, Redesigned and Reimagined Blog
04/09/2019
I wrote the first post on my blog more than 15 years ago...on February 17, 2004. And...it’s still here. Yup, that very same blog. I started my blog - yup, this blog, in a somewhat di
Your Brand Is Not What You Say You Are
Your Brand Is Not What You Say You Are
03/27/2019
If you think you define your own brand, think again. Your customers, clients and connections define your brand. They say what your brand is, not you. Do you practice what you pr...
Are You a Hyperleader?
Are You a Hyperleader?
03/15/2019
Are you a hyperleader? Do you know someone who is a hyperleader? I heard about this term for the first time in an article I read recently by Paolo Gerbaudo for the New Statesman ("...

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