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iconBob Cargill

Social Media Marketer

Copywriter | Public Speaker

Content Creator

Most Recent Blog Posts.

Nobody Trusts Anybody Anymore
Nobody Trusts Anybody Anymore
02/11/2021
Nobody trusts anybody anymore. At least that's how it seems. I recently read a ridiculously awesome article on Heidi Cohen's blog about five marketing trends​, one of which had to do
Boston-Area Agencies on Twitter
Boston-Area Agencies on Twitter
01/24/2021
Hey, Boston-area agencies involved in marketing, advertising, PR and social media. I see you. I see which ones of you are on Twitter and I’ve added you to my list there. I read the co
Being Incessant on Social Media
Being Incessant on Social Media
01/10/2021
Incessant creating. Incessant sharing. Incessant listening. Being incessant in everything you do on social media is one of the keys to success there. In the documentary, “ZZ TOP: T
Put on a Show
Put on a Show
12/29/2020
Chris Brogan is on to something. In an article he recently published on LinkedIn here, he said he was going to be changing his title to “Showrunner” and that he would be helping compa
Use Social Media to Build Trust
Use Social Media to Build Trust
12/23/2020
Trust is more valuable than ever today. The more trust people have in you, the more likely they’ll be to support you. But trust isn’t just handed to you, it’s earned. You can’t
Ephemeral Content on Social Media
Ephemeral Content on Social Media
12/14/2020
Ephemeral content. Now you see it, now you don’t. It’s around for only so long. It comes and it goes. Instagram Stories. LinkedIn Stories. Twitter Fleets. All examples of ephemeral
The Incredible Value of Twitter Lists
The Incredible Value of Twitter Lists
12/06/2020
Wait! What? You’re on Twitter, but you haven’t created any Lists there yet? I was listening to a presentation by Neal Schaffer at Agorapulse’s Social Pulse Summit: Twitter Edition the
Come Down from Your Ivory Towers
Come Down from Your Ivory Towers
11/24/2020
Come down from your ivory towers. That was a big takeaway for me after reading the book, The Cluetrain Manifesto, back in the day. That point was made loud and clear to me. Busi...
Employee Advocacy on Social Media
Employee Advocacy on Social Media
11/15/2020
If I had employees, I would make sure they knew how to use social media. I would teach them how to use LinkedIn, Twitter, Instagram, Facebook and the like on behalf of my business. ...

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