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iconBob Cargill

Social Media Marketer

Copywriter | Public Speaker

Content Creator

Most Recent Blog Posts.

Use Social Media Like John Legere
Use Social Media Like John Legere
04/20/2019
He is outgoing and outspoken, transparent and transformative. He is not afraid to put himself out there and show he’s human just like us. He is a ridiculously awesome example of ho
My Renamed, Redesigned and Reimagined Blog
My Renamed, Redesigned and Reimagined Blog
04/09/2019
I wrote the first post on my blog more than 15 years ago...on February 17, 2004. And...it’s still here. Yup, that very same blog. I started my blog - yup, this blog, in a somewhat di
Your Brand Is Not What You Say You Are
Your Brand Is Not What You Say You Are
03/27/2019
If you think you define your own brand, think again. Your customers, clients and connections define your brand. They say what your brand is, not you. Do you practice what you pr...
Are You a Hyperleader?
Are You a Hyperleader?
03/15/2019
Are you a hyperleader? Do you know someone who is a hyperleader? I heard about this term for the first time in an article I read recently by Paolo Gerbaudo for the New Statesman ("...
Don’t Be a One-Trick Pony on Social Media
Don’t Be a One-Trick Pony on Social Media
03/03/2019
Don’t be a one-trick pony on social media. Unless it’s the only place your audience can be found, don’t spend an inordinate amount of time on just one channel at the expense of others
You’ve Got to Work It on Social Media
You’ve Got to Work It on Social Media
02/24/2019
It took K-pop star, Kang Daniel, only 11 hours and 36 minutes recently to attract a following of one million on Instagram. That was a Guinness World Record, eclipsing the previous rec...
When Social Media Catches Fire
When Social Media Catches Fire
02/17/2019
No other media comes close to social media’s potential to build buzz almost instantaneously and amplify content to the point where it goes viral. I recently watched the Netflix docume
Selfies on Social Media
Selfies on Social Media
01/12/2019
Look all around you. Selfies are being taken everywhere. People are taking selfies at ballgames and concerts, at the beach and the dinner table, while parachuting and ziplining, ...
Will All Media Become Social Media?
Will All Media Become Social Media?
12/26/2018
In the future, will all media be social media? That’s what some prognosticators say. I tend to agree with them. The Pew Research Center announced recently that social media had

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