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Put on a Show

Put on a Show

Branding, Business, Communications, Content, Marketing
Chris Brogan is on to something. In an article he recently published on LinkedIn here, he said he was going to be changing his title to “Showrunner” and that he would be helping companies turn their business into a show. Chris is perfectly suited to do just that for his clients. He's a master communicator, whether he's hosting his daily video show, The Backpack Show, keynoting a conference or writing a blog post. Imagine what he can do for your digital brand if he does just a little of what he does for himself and others already. I concur with Chris completely. With the emergence of social media years ago, we said that every brand was a publisher. I say that they’re now broadcasters, too. Whether we’re talking about independent…
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Use Social Media to Build Trust

Use Social Media to Build Trust

Branding, Communications, Social Media
Trust is more valuable than ever today. The more trust people have in you, the more likely they’ll be to support you. But trust isn’t just handed to you, it’s earned. You can’t earn trust hiding behind a logo, a tagline or even a bevy of quality products and services. Not in 2020, you can’t. You’ve got to put yourself out there, front and center. Your audience needs to see you and hear from you. They want you to listen to them and respond to them. They want you to put a face on your brand, a face that can be counted on to be available and authentic. Use social media to show that face. Use social media to be human. Use social media to earn trust.
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Ephemeral Content on Social Media

Ephemeral Content on Social Media

Branding, Content, Marketing, Social Media
Ephemeral content. Now you see it, now you don’t. It’s around for only so long. It comes and it goes. Instagram Stories. LinkedIn Stories. Twitter Fleets. All examples of ephemeral content. All great ways to put yourself in front of your audience on social media. Ephemeral content is lightweight and informal, easy to both produce and consume. Ephemeral content appears at the top of your followers’ feeds, so the odds are that your audience will see it. And because they know it is going to be there for only so long, they feel a sense of urgency to check it out before it disappears. There are many reasons why ephemeral content is so popular right now on social media. There are many reasons why you should be incorporating it into…
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The Incredible Value of Twitter Lists

The Incredible Value of Twitter Lists

Social Media, Twitter
Wait! What? You’re on Twitter, but you haven’t created any Lists there yet? I was listening to a presentation by Neal Schaffer at Agorapulse’s Social Pulse Summit: Twitter Edition the other day. Generally, he was talking about the marketing power of Twitter, but specifically, what caught my attention was when he addressed the advantages of creating, using and following Twitter Lists. I have long been a fan of this feature on Twitter. I have created over 40 Lists there, from beer to baseball, museums to music, Boston-area restaurant to Boston-area hotels, agencies to associations and more. Twitter Lists make it possible for you to cut through the clutter on this channel, displaying a stream of Tweets only from those accounts that appear on a particular List. When you add an…
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Come Down from Your Ivory Towers

Come Down from Your Ivory Towers

Business, Marketing, Social Media
Come down from your ivory towers. That was a big takeaway for me after reading the book, The Cluetrain Manifesto, back in the day. That point was made loud and clear to me. Business executives needed to stop distancing themselves from their constituents and instead start talking to them and even more importantly, listening to them on the internet. It’s been some 20 years since this book was published, but its main message holds true now more than ever. Thanks to social media, there is no excuse anymore not to be engaging with your customers, prospects, connections, followers, subscribers, fans and even critics. The savviest and smartest marketers and advertisers get it. They’re conspicuous in their presence online day in and day out. They’re joining the conversations on LinkedIn, Twitter,…
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Employee Advocacy on Social Media

Employee Advocacy on Social Media

Branding, Business, Marketing, Social Media
If I had employees, I would make sure they knew how to use social media. I would teach them how to use LinkedIn, Twitter, Instagram, Facebook and the like on behalf of my business. I would encourage them to share content online that helped promote my brand. I would provide them with incentives and rewards for doing so. This would be a win-win situation. They would be learning new skills, expanding their own respective networks, keeping on top of industry news, positioning themselves as thought leaders and building better careers. My business would have a stronger workforce, one that would help me amplify the reach of my marketing communications and tee me up for greater success. What about you? Do you have employees? Are you training them to advocate on…
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The Secret of Success in Marketing and Life Itself

The Secret of Success in Marketing and Life Itself

Branding, Business, Marketing
Empathy. It’s one thing we could all use more of if we want to be more successful in both our professional and personal lives. Yup. Think more about others and less about yourself. It's that easy. That’s the secret to success in marketing, the field in which I earn my livelihood, in business in general and in life itself. When you walk in someone else’s shoes, you learn a lot about how they think, feel and live. You gain an understanding of their needs and wants, their shortcomings and strengths, their wins and losses. You can relate better to them and vice versa. It is easier to establish a mutually beneficial relationship with them. Empathy towards others – friends or family, colleagues or clients, teammates or neighbors, even complete strangers…
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A Few Words about Marketing with Amanda Baier

A Few Words about Marketing with Amanda Baier

Marketing, Social Media
In this episode of my podcast, Bob Cargill's Marketing Show, I talk to Amanda Baier, the Director of Marketing Communications for Vecna Robotics in Waltham, Massachusetts. About Amanda Baier Amanda Baier is the Director of Marketing Communications for Vecna Robotics. She is responsible for corporate communications, including the internal communications, sales support, and the planning and execution of strategic industry-facing initiatives. She has previously held roles within small IT and automation startups and nonprofit organizations and thrives at the intersection of business impact and humanistic outcomes. Amanda holds a dual degree in English and Comparative Literature with a Specialization in Technical Communications and Business Writing from the University of Massachusetts, Amherst.
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Social Media Usage During the Pandemic

Social Media Usage During the Pandemic

Branding, Communications, Marketing, Social Media
A lot of things have changed during this pandemic, including what people expect from social media. Not only are they turning to social media more often lately, they’re looking for a shared experience with others there, a stronger sense of community. That’s something that was emphasized in an article I read recently written by Victor Snyder for business.com... https://www.business.com/.../social-media-patterns.../ I’m not surprised about the increase in social media usage. Almost everybody’s in quarantine in some way, shape or form. If not necessary for doing business, jumping onto LinkedIn, Twitter, Facebook, Instagram and the like is the next best thing to being there with our friends, family, colleagues and clients. The coronavirus crisis has accelerated the advancement and adoption of online communications technology. In both our professional and personal lives, we’re…
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