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3 Ways to Succeed on Social Media

3 Ways to Succeed on Social Media

Social Media
1️⃣You want to be much more personable than promotional on social media. 2️⃣You want to be much more inspirational than promotional on social media. 3️⃣You want to be much more educational than promotional on social media. If you want to be successful on social media, you want to be talking much less about yourself and much more about others.
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The 2021 American Marketing Association Leadership Summit

The 2021 American Marketing Association Leadership Summit

Leadership, Marketing
I had such a ridiculously awesome time this past weekend (May 13-15) providing the social media coverage of FLEX, the 2021 American Marketing Association Leadership Summit. It was such an incredibly inspirational virtual event that brought together AMA professional chapter leaders from all over the country for networking, learning, celebrating and so much more. Co-chaired by American Marketing Association Cincinnati's Gina Bonar and AMA Houston's – BJ Gerjes, both of whom were absolutely fantastic in their roles, the Leadership Summit was an energetic, enthusiastic educational experience for countless reasons. Ordinarily, I would have used a good, old-fashioned selfie stick and phone to take pictures of everybody, but this was a virtual event, of course. So instead, here are a few great group screenshots I captured along the way - How…
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The Social in Social Media

The Social in Social Media

Branding, Marketing, Social Media
Don’t automate everything you share on social media. Don’t be all business, either. Be all human. Share your feelings and opinions, not just news and information. Show what’s going on in your life and the lives of your colleagues, not just what you have to market and sell. Be there for your audience, those who are following you and supporting you. Give them as much attention as they give you, even more. Listen to them and engage with them. Praise them and thank them. Help them as much as possible. Don’t overlook the importance of the social in social media.
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What’s What in Social Media with Angela Pitter

What’s What in Social Media with Angela Pitter

Branding, LinkedIn, Marketing, Podcast, Social Media
In this episode of my podcast, episode 123, I talk to Angela Pitter about marketing, social media and more. About Angela Pitter Angela Pitter is Founder and CEO at LiveWire Collaborative, a digital marketing consultancy. LiveWire Collaborative helps business owners and executives to tap into digital marketing solutions that unleash their brand’s full potential and to use social media to connect, collaborate, and convert their target communities. Angela is a highly sought-after speaker who was previously featured on the TV series Chronicle, WCVB, and has personally trained thousands of CEOs, business owners, and consultants worldwide on their signature LinkedIn Influencer system. She is a certified Project Management Professional (PMP) and holds both her M.S. in Administration and B.S. in Computer Engineering from Boston University. Angela currently serves on the Board…
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The Importance of Networking

Direct Marketing, Marketing, New England Direct Marketing Association
Having worked in the marketing​ industry for so long, I've learned a lot of lessons - some the hard way - about how to succeed in business. In fact, that's the focus of the book I hope to have published soon, 20 Jobs, 20 Lessons. It's about 70,000 words on my experiences in the job world since 1983 and my perspectives on an industry which has changed dramatically during that time. One of the biggest lessons I've learned is the importance of #networking​ and getting involved in trade associations. Whenever I'm asked for advice from people new to the field, I always tell them how beneficial it's been to my career to belong to such outstanding organizations as the New England Direct Marketing Association and the American Marketing Association Boston.…
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Marketing During the Pandemic and Beyond with Helen Pinchanski

Marketing During the Pandemic and Beyond with Helen Pinchanski

Advertising, Branding, Business, Marketing, Social Media
In this episode of my podcast, I talk to Strategy Consultant, Purpose Marketing Strategist and Digital and Customer Experience Advisor, Helen Pinchanski, about marketing and social media during the pandemic and beyond. Helen is a fellow member of the board of directors of AMA Boston, a marketing industry colleague and a good friend. She is a wealth of knowledge when it comes to her areas of expertise and a great conversationalist, as you will hear. Watch. Listen. Enjoy.
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How to Get Your Audience’s Attention

How to Get Your Audience’s Attention

Business, Direct Marketing, Marketing
How do you get your audience’s attention as a marketer? How do you get your prospects to take the first step in the buyer’s journey? When I had my own business in the early ‘90s as a freelance copywriter and creative director doing a ton of direct mail marketing, I sent dozens of colorful, hand-painted metal mailboxes stuffed with samples of my work to potential clients. It was my way of introducing myself to them, my way of prompting them to take notice of me and my professional services. And it worked wonderful well. It wasn’t an inexpensive campaign for me, but it was a successful one. It resulted in an abundance of attention and plenty of new business. For years, people would refer to me as the guy who…
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Nobody Trusts Anybody Anymore

Nobody Trusts Anybody Anymore

Marketing, Social Media
Nobody trusts anybody anymore. At least that's how it seems. I recently read a ridiculously awesome article on Heidi Cohen's blog about five marketing trends​, one of which had to do with the erosion of public trust. Unfortunately, this lack of trust can have a negative impact on the success of your marketing and sales efforts. The less people trust, the less likely they are to support brands and businesses unless they're already loyal customers. That's where social media can help. Social media makes it possible for you to build mutually beneficial relationships with those on the receiving end of your messages. Social media gives you the opportunity to show that you have a personality, not just a pulse. The more people learn about you on social media, the more…
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Boston-Area Agencies on Twitter

Boston-Area Agencies on Twitter

Advertising, Boston, Marketing, Public Relations, Social Media
Hey, Boston-area agencies involved in marketing, advertising, PR and social media. I see you. I see which ones of you are on Twitter and I’ve added you to my list there. I read the content you share there and take notice of how often you post. I like a lot of your tweets and even retweet some of them. I may not have found all of you on Twitter yet, but I’m constantly on the lookout. I invite you and anybody else who’s interested to take a look at this list I’ve put together of agencies in the Boston area. Use it to learn more about who you may want to partner with or hire. Use it to you learn more the industry in which you earn your livelihood. Use…
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