Blog - Page 2 of 56 - Bob Cargill

03Jul 2024 by Bob Cargill

You Are A Rock Star

Boston, Branding, Inspiration, Marketing, Motivation

Students and colleagues, family and friends, neighbors and even complete strangers, everyone should know what it feels like to be a rock star, and that includes you. To feel like a rock star is to feel that you are invincible. It is to understand what it must mean to have all the fame and glory in the world. It is to do everything you do with a lot more confidence and determination and a lot less fear and trepidation. It is to imagine people looking up to you and cheering for you, shouting out your name at the top of their lungs. That's why I tell anyone within earshot that they are a rock star. I want them to be smiling. I want them to be happy. I want them…

14Jun 2024 by Bob Cargill

Episode 187 of Bob Cargill’s Marketing Show (Podcast)

Marketing, Podcast, Social Media

In this episode of my podcast, Bob Cargill's Marketing Show (initially recorded live on Instagram), I talk about several different news stories having to do with marketing and social media and conclude with a pep talk to my audience about the importance of feeling like a rock star.

17May 2024 by Bob Cargill

Don’t Get Lost in the Social Media Shuffle

Branding, Content, Marketing, Social Media

On social media, you want to achieve a high degree of quality with the content you share there. That should go without saying. But without sharing a relatively large quantity of content on a regular basis, the quality of it won't matter much because it will likely be getting lost in the shuffle, the social media shuffle. Yup, unfortunately, algorithms on social media almost always guarantee - unless you're paying to promote it - that your content will only be seen by a small percentage of your audience. So the more content you share, the better - as long as that content is quality content that is relevant to your audience and timely. The more of that content you share, the better your chances of being noticed by others. Whether…

24Apr 2024 by Bob Cargill

WHOOP, There It Is

Advertising, Boston, Marketing

Make people aware of what you have to offer. That's of the utmost importance in advertising. If nobody knows about you, nobody is going to do business with you. You have to call attention to yourself. You have to build an audience for your products and services. You have to get the word out. Your brand name can help do that alone. WHOOP, "the human performance company," certainly stands out. To say it's a catchy name for a company would be an understatement. Locational excellence can be a competitive advantage in business as well. WHOOP's 121,000 square-foot office space in Boston's Kenmore Square is certainly conspicuous in its presence, especially with the huge sign on top of it and the spectacular promotional banner I saw across the front of the…

22Mar 2024 by Bob Cargill

Opinion: What UNH’s Ending of Journalism Major Says about Social Media

Education, Media, Social Media

I heard recently that the University of New Hampshire was going to be ending its journalism major soon. This wasn't news to me, not at all. I started my blog in 2004, and frankly I saw the writing on the chalkboard years ago that traditional media, journalism and communications as a whole was soon to be in the rear view mirror. Basic writing and public speaking skills are as important as ever, but how, where and when messages are shared is right up there in priority. We as organizations, institutions, businesses, as a society, shouldn't be running for the hills when it comes to social media and digital communications in any way, shape or form. We should be running towards all these emerging, new technologies, not away from them. Social…

25Feb 2024 by Bob Cargill

Personal Branding: Encourage People to Take Pictures of You

Branding, Marketing, Social Media

A great way of getting the word out about what you have to offer your community is to have someone else do it for you. That's one reason why it's so easy for celebrities to grow their personal brands. Everywhere they go, their pictures are taken and shared with the world. They have no privacy. And in most cases that's okay with them. That's life in the public eye. That's free publicity. In rare instances, however - certain live performances such as the two I saw recently, by Dane Cook, the comedian, and Jethro Tull, the rock band - photographs and video recordings are forbidden. They don't like the distraction, for one thing. They also want complete control of their intellectual property. Not to mention...they're so ridiculously successful, they can…

29Jan 2024 by Bob Cargill

Are You a Social Media Double Threat?

Branding, Business, Marketing, Social Media

It's one thing to have the skills to navigate your way around the digital world, to utilize social media effectively behind the scenes. It's another thing - and it's a big thing, too - to be able to be in front of the camera, behind the microphone, to be a content creator as a personal brand, either representing yourself as an individual or on behalf of your employer, a brand, business, etc. That's a double threat. Yes, if you can do both, if you can be both behind the scenes and in front of the camera, you would be considered a double threat, an invaluable asset to the organization for which you work. So I encourage all my students, all my clients to have both the skills to manage social…

26Dec 2023 by Bob Cargill

How Your Personal Brand Benefits Your Employer

Branding, Marketing, Social Media

Having a strong personal brand as an employee can benefit your employer in more ways than one. For starters, the fact that you are so active on social media means that you have the digital skills necessary to successfully navigate your way around the online world. You understand the technologies and tools, but you are also able to create content that has the potential to go viral, that certainly can serve as a positive reflection on the organization where you work. You are a renowned thought leader and influencer, someone your colleagues can count on to leverage your vast network of information and resources on their behalf. Your words alone can help amplify a brand's messages far and wide, going a long way towards helping them grow their business not…

08Dec 2023 by Bob Cargill

Why College Students Should Focus on Personal Branding

Branding, Education, Marketing, Social Media

I tell the students in my college classrooms that they are all going to graduate with similar grades, degrees, credentials, honors, etc. So how are they going to stand out among the competition for jobs? How are they going to differentiate themselves when a prospective employer is looking at them versus those who are angling for the same role within their company? My answer is personal branding. Ideally, students - and, of course, anyone else who is looking for a new job, no matter where they are in their own career journey - should have a steady, strong presence on social media, sharing content, showing off their expertise and engaging with others here, there and everywhere online. That's how they can appear conspicuously among the crowd of recent college graduates…