Blog

Authenticity on Social Media

Authenticity on Social Media

Branding, Communications, Marketing, Social Media
Authenticity on social media is so very important. If brands want to be successful on LinkedIn, Instagram, Twitter and the like, they need to show their human sides. They need to keep it real. It's one thing to have great products and services to offer those on the receiving end of your marketing messages. It's another to have your audience trust you so much that they wouldn't think of buying from anyone else but you when it comes time to do business. Make it easy on yourself on social media. Just be yourself. P.S. Thanks to Pamela Bump for writing the ridiculously awesome post, "9 Social Media Trends Marketers Should Watch in 2021," on the HubSpot blog here that inspired this video message of mine. #SocialMedia #Marketing #Branding
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How to Satisfy a Dissatisfied Customer

How to Satisfy a Dissatisfied Customer

Boston, Branding, Business, Customer Service, Instagram, Leadership, Marketing, Public Relations
How do you satisfy a dissatisfied customer? Ask Norm Laviolette, CEO of Laugh Boston. He knows. He demonstrated recently what a business should do when a customer complains. He went above and beyond to turn a bad customer experience into a good one. When someone complained on social media about the chicken wings she ordered at his establishment, he went out of his way to resolve the issue. He personally delivered to this customer not just another order of chicken wings, but free tickets to an upcoming show, a $100 food and beverage voucher and a T-shirt. Good for you, Norm. Kudos, props and cheers to you and Laugh Boston for providing such an exemplary example of ridiculously awesome customer service. P.S. Thanks to Maureen Dahill's Caught In Southie article,…
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Jump on the Social Media Bandwagon Before It’s Too Late

Jump on the Social Media Bandwagon Before It’s Too Late

Communications, Social Media
Don’t fall behind. Jump on the social media bandwagon. It’s already a popular and prevalent communication channel, but it “will be the primary communication channel by 2024” if you agree with a prediction Brooke B. Sellas recently made on her agency’s, B Squared Media, blog here. That’s a bold prediction, but I couldn’t agree more with what Brooke has to say about social media. LinkedIn, Twitter, Facebook, Instagram and the like are being used by more and more people from all walks of life for both personal and professional reasons. If I were you, I would make sure I knew social media inside and out before it’s too late.
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Marketing is Every Employee’s Job

Marketing is Every Employee’s Job

Business, Communications, Marketing, Social Media
I’ve always believed that every employee is a marketer to some extent, especially when it comes to using social media on behalf of his or her employer. Employees need education and empowerment, of course, for which the company’s marketing team should be responsible. But once they’re properly trained, they can help amplify their employer’s messaging, helping to get the word out to an exponentially larger audience. This is collaboration. This is cooperation. This is a coordinated effort between every member of a team. This is any employee of any organization possibly making the difference between the success and failure of a campaign. Does your organization have this every-employee-is-a-marketer mindset? Do you contribute to, support or lead your company’s marketing efforts? P.S. Thanks to Norman Guadagno, CMO at Acoustic, by the…
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PR and Corporate Communications with Maura FitzGerald

PR and Corporate Communications with Maura FitzGerald

Boston, Business, Communications, Marketing, Public Relations
In this episode of Bob Cargill's Marketing Show, Episode 131, I talk to Maura FitzGerald, Co-Founder and Partner at V2 Communications, a Boston-based public relations and digital communications firm. During our conversation, we touch upon the challenges that businesses have faced during the pandemic, the importance of a solid internal communications program, hiring practices, employee empowerment and much more. About Maura FitzGerald Maura is one of Boston’s most seasoned public relations veterans. With decades of experience and not one, but two, high-growth PR agencies under her belt, Maura was the 2019 recipient of Boston PR Club’s John J. Molloy Crystal Bell Lifetime Achievement Award. Over her career, Maura successfully founded and grew one of the premier U.S. brands in strategic technology communications, FitzGerald Communications. Under Maura’s direction, the agency immediately…
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3 Ways to Succeed on Social Media

3 Ways to Succeed on Social Media

Social Media
1️⃣You want to be much more personable than promotional on social media. 2️⃣You want to be much more inspirational than promotional on social media. 3️⃣You want to be much more educational than promotional on social media. If you want to be successful on social media, you want to be talking much less about yourself and much more about others.
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The 2021 American Marketing Association Leadership Summit

The 2021 American Marketing Association Leadership Summit

Leadership, Marketing
I had such a ridiculously awesome time this past weekend (May 13-15) providing the social media coverage of FLEX, the 2021 American Marketing Association Leadership Summit. It was such an incredibly inspirational virtual event that brought together AMA professional chapter leaders from all over the country for networking, learning, celebrating and so much more. Co-chaired by American Marketing Association Cincinnati's Gina Bonar and AMA Houston's – BJ Gerjes, both of whom were absolutely fantastic in their roles, the Leadership Summit was an energetic, enthusiastic educational experience for countless reasons. Ordinarily, I would have used a good, old-fashioned selfie stick and phone to take pictures of everybody, but this was a virtual event, of course. So instead, here are a few great group screenshots I captured along the way - How…
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The Social in Social Media

The Social in Social Media

Branding, Marketing, Social Media
Don’t automate everything you share on social media. Don’t be all business, either. Be all human. Share your feelings and opinions, not just news and information. Show what’s going on in your life and the lives of your colleagues, not just what you have to market and sell. Be there for your audience, those who are following you and supporting you. Give them as much attention as they give you, even more. Listen to them and engage with them. Praise them and thank them. Help them as much as possible. Don’t overlook the importance of the social in social media.
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