Be Like Kevin

Kevin Cronin is the lead vocalist and front man for the ridiculously awesome rock band, REO Speedwagon. He’s a great performer and a great guy. But that’s not why I want to talk about him today. I want to talk about how great he is on social media.

Brands, businesses, professionals, people…everybody likes listening to Kevin and his legendary band perform, right? But not everybody knows how much they can learn from Kevin about how to use Facebook, Twitter and the like.

It was more than 40 years ago when I saw REO Speedwagon at the Boston Garden. They put on a spectacular live show then, as I am sure they still do today. Yes, they’re still touring, and I would love to see them again in concert. But in the meantime, I enjoy following Kevin on Facebook where he is as much a star online as he is on stage, documenting where the band is on the road, what they’re doing and how he’s feeling.

That’s how to do it on social media. Give people a look behind the scenes, an up-close and personal view of your life, both personally and professionally.

And yes, believe it or not, whether you’re a rockstar like Kevin or not, people are interested in your everyday goings-on. That’s the lesson to be learned here. That’s branding. That’s marketing. That’s the bonding that comes along with the fact that you’re sharing what you’re doing day in day out on social media with those who care so much about you.

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