Bob Cargill, Author at Bob Cargill

20Nov 2021 by Bob Cargill No Comments

If I Were a Business or Brand with the Budget…

Branding, Business, Content, Marketing, Social Media

If I were a business or a brand with the budget, I would hire people whose sole responsibility was to use social media on my behalf. They would cover everything that's going on behind the scenes, sharing content day in and day out with our audience of fans, followers and friends. The content they create and share would be educational, informative, insightful, supportive, inspirational, entertaining even. They would be conspicuous in their presence, responsive and engaging, friendly and dependable. They would interact with those on the receiving end of our messages and learn from them. We would be a better and more successful company in the long run because of this commitment to #SocialMedia.

04Nov 2021 by Bob Cargill No Comments

New Belgium Brewing’s Torched Earth Ale

Branding, Business, Cause-Related Marketing, Marketing

Would you ever make a good product into a bad product? Why would you do such a thing? Well, just ask New Belgium Brewing. They made Torched Earth ale, a bad-tasting beverage made with "smoke-tainted water," to make a statement about the climate change crisis. In the process, they got tons of PR and brought lots of attention to this important issue. Brilliant, if you ask me. Simply brilliant. Good for the people at New Belgium Brewing for taking such a strong stand as a brand. How could your business or organization do something similar that results in such a win-win situation?

15Oct 2021 by Bob Cargill No Comments

Fancy Like Walker Hayes

Marketing, Music, Social Media

If you haven’t heard the Walker Hayes song, Fancy Like, I’d be surprised. It’s a huge hit for many reasons. It’s a fun, ridiculously awesome song, but it’s also a good lesson in the value of embracing pop culture that any brand or business, not just musicians, can learn from. Be entertaining, drop a few names and leverage social media. Easier said than done, of course, but that’s how you do it in 2021.

28Sep 2021 by Bob Cargill

Preach Like Chynna Phillips Baldwin

Social Media

Preach like Chynna, Chynna Phillips Baldwin. Yes, she’s not just a super successful singer, she’s a huge hit on YouYube, too, with her ridiculously awesome series, California Preachin’. To say she’s carefree and extemporaneous in her DIY videos - sharing what’s on her mind about her religious faith, family life and more - would be an understatement, but that’s how you do it on social media. Chynna is a perfect example of best practices in how to rock your personal or corporate brand, if you ask me. Just be authentic. Just be transparent. Just be yourself.

05Sep 2021 by Bob Cargill

Marketing, Social Media, Healthcare and Teaching with James Gardner

Advertising, Branding, Business, Marketing, Social Media

In this episode of my podcast, episode 134, I talk to fellow adjunct professor and marketing professional, James Gardner, for over an hour. While our conversation covered everything from marketing to social media, teaching to technology, healthcare and more, this is the quote of his I want to leave you with today because I think it is a such a great example of James' words of wisdom. "I think the challenge for tomorrow's leaders is...keep the best of yesterday, but overlay it with the tools of tomorrow." ~ James A. Gardner About James Gardner James is a digital sales and marketing leader with 20 years of B2C and B2B experience. While his career’s roots are in consumer packaged goods and strategy consulting, James has held leadership roles with fast-moving tech…

28Aug 2021 by Bob Cargill

Authenticity on Social Media

Branding, Communications, Marketing, Social Media

Authenticity on social media is so very important. If brands want to be successful on LinkedIn, Instagram, Twitter and the like, they need to show their human sides. They need to keep it real. It's one thing to have great products and services to offer those on the receiving end of your marketing messages. It's another to have your audience trust you so much that they wouldn't think of buying from anyone else but you when it comes time to do business. Make it easy on yourself on social media. Just be yourself. P.S. Thanks to Pamela Bump for writing the ridiculously awesome post, "9 Social Media Trends Marketers Should Watch in 2021," on the HubSpot blog here that inspired this video message of mine. #SocialMedia #Marketing #Branding

12Aug 2021 by Bob Cargill

How to Satisfy a Dissatisfied Customer

Boston, Branding, Business, Customer Service, Instagram, Leadership, Marketing, Public Relations

How do you satisfy a dissatisfied customer? Ask Norm Laviolette, CEO of Laugh Boston. He knows. He demonstrated recently what a business should do when a customer complains. He went above and beyond to turn a bad customer experience into a good one. When someone complained on social media about the chicken wings she ordered at his establishment, he went out of his way to resolve the issue. He personally delivered to this customer not just another order of chicken wings, but free tickets to an upcoming show, a $100 food and beverage voucher and a T-shirt. Good for you, Norm. Kudos, props and cheers to you and Laugh Boston for providing such an exemplary example of ridiculously awesome customer service. P.S. Thanks to Maureen Dahill's Caught In Southie article,…

01Aug 2021 by Bob Cargill

Jump on the Social Media Bandwagon Before It’s Too Late

Communications, Social Media

Don’t fall behind. Jump on the social media bandwagon. It’s already a popular and prevalent communication channel, but it “will be the primary communication channel by 2024” if you agree with a prediction Brooke B. Sellas recently made on her agency’s, B Squared Media, blog here. That’s a bold prediction, but I couldn’t agree more with what Brooke has to say about social media. LinkedIn, Twitter, Facebook, Instagram and the like are being used by more and more people from all walks of life for both personal and professional reasons. If I were you, I would make sure I knew social media inside and out before it’s too late.

23Jul 2021 by Bob Cargill

Marketing is Every Employee’s Job

Business, Communications, Marketing, Social Media

I’ve always believed that every employee is a marketer to some extent, especially when it comes to using social media on behalf of his or her employer. Employees need education and empowerment, of course, for which the company’s marketing team should be responsible. But once they’re properly trained, they can help amplify their employer’s messaging, helping to get the word out to an exponentially larger audience. This is collaboration. This is cooperation. This is a coordinated effort between every member of a team. This is any employee of any organization possibly making the difference between the success and failure of a campaign. Does your organization have this every-employee-is-a-marketer mindset? Do you contribute to, support or lead your company’s marketing efforts? P.S. Thanks to Norman Guadagno, CMO at Acoustic, by the…