Bob Cargill, Author at Bob Cargill

13Jan 2023 by Bob Cargill No Comments

Social Media, Samuel Adams and More

Advertising, Marketing, Podcast, Social Media

In this episode of my podcast, which celebrates its five-year anniversary next month, I talk about a number of topics. I start off by talking about how I'll be running the Boston Marathon again this year, the 15th time I have run this historic race for a charitable cause. I then share my feelings about how much I love teaching, something I've been doing a lot of at this new stage in my career, and being involved as a member of the leadership team - as president - of the American Marketing Association's Boston chapter. I talk about my new book, Twenty Jobs, Twenty Lessons - a Long, Strange Career in Marketing, from Junk Mail to Social Media. I go on about the importance of knowing how to use social…

10Jan 2023 by Bob Cargill No Comments

How to Crush It on Social Media with Kris Bryant

Content, Marketing, Social Media

In this episode of my podcast (recorded on video), Bob Cargill's Marketing Show, I talk to social media strategist, UGC (User-Generated Content) creator and public speaker, Kris Bryant, about personal branding, marketing, TikTok and much more.

23Dec 2022 by Bob Cargill No Comments

Spotify Wrapped is Ingenious Marketing

Marketing

Spotify Wrapped from Spotify is ingenious marketing. Users receive a ridiculously awesome visual presentation of the songs and artists they listened to most during the year. Along with this information comes a great deal of additional data including total minutes of listening time (my number was 47,878 minutes), top artist listened to (mine was HarryStyles), how many songs played (I played 3,598 songs on Spotify), etc. It is all such impressive data, if you ask me, data that users are inclined to share with their own respective online networks, amplifying the reach - exponentially - of Spotify's brilliant campaign. I explain a lot more how how strongly I feel about the ingeniousness of Spotify Wrapped in the video accompanying this blog post.

24Nov 2022 by Bob Cargill

Be Conspicuous in Your Presence on Social Media

Social Media

Be conspicuous in your presence on social media. After all, you never know where your customers, clients, connections and contacts are going to show up on these online communication channels (LinkedIn, Twitter, Instagram, etc.). You want to be there when they're there, which means you can't afford to take much time, if any, off of social media. Share as much content as possible. Check in frequently. Listen to and learn from others. If you don't have the bandwidth, that's one thing. If you know for a fact that your audience members aren't there, that's another. Otherwise, there is no reason a brand, personal or corporate, should not have some semblance of a presence on most, if not all the major social media channels in 2022 and beyond.

03Nov 2022 by Bob Cargill

Treating Your Customers to Something Free

Advertising, Boston, Business, Marketing, Public Relations, Restaurants

Boloco, a chain of restaurants founded in Boston, offered free small bowls to its customers in three of its locations in the area the other day. I saw the long line of people waiting to take advantage of this ridiculously awesome offer in front of its Longwood Avenue store. Good for those happy customers, getting such a great deal on such great food. And good for Boloco, too, for being so kind and generous to those folks. From a marketing perspective, why would Boloco do such a crazy thing? There are plenty of reasons, actually. Besides just being a nice thing to do for others, in doing so, the business may see a lot of those seeking freebies buying additional menu items at the same time. They may have the…

08Oct 2022 by Bob Cargill

Humble Leadership – A Chat With AMA Boston President Bob Cargill by Trevor Stasik

Business, Leadership, Motivation

Humble Leadership - A Chat With AMA Boston President Bob Cargill by Trevor Stasik I had the pleasure of meeting with Bob Cargill recently. He was humble; kind yet authoritative, just the type of leader you can admire. With over 30 years of leadership experience in the field of marketing and as the current President of the American Marketing Association (AMA) Chapter for Boston, he was nice enough to let me hear his perspective and philosophy on leadership. Bob is currently on his second tour of duty as the President of the Boston AMA, having served previously several years ago. Bob is also an adjunct professor with three different universities. He has been President of Toastmasters clubs. He was President of his running club, and has ran the Boston Marathon…

24Sep 2022 by Bob Cargill

Carhartt: A Great Brand in More Ways Than One

Branding, Marketing

Workwear. Work clothes. Work gear. All of the above is what Carhartt makes. All of it is very high quality and very popular. Popular because it is so good-looking and long-lasting, but also because the brand itself is just so damn cool. I mean, I feel like I'm always seeing the logo somewhere on what people are wearing, from complete strangers on the street to the college students I teach to my own two sons. And now I'm proudly displaying it on a new hat I recently bought. Now I'm one of the cool kids. My point is this. Carhartt may say what they have to offer is for the tough and hard working among us, but I'm sure they know that their stuff is being bought for its looks…

03Sep 2022 by Bob Cargill

The Dairy Queen Brand Extension

Branding, Business, Marketing

My wife, Barbara, and I recently had lunch recently with my mom at the same Dairy Queen in Bellingham, Massachusetts that my family went to back in the day. Only now it is a Dairy Queen Grill & Chill, not just a place to get soft-serve ice cream, milk shakes and other frozen treats. Talk about a big brand extension. I mean, this company has been around since 1940 and has over 7,000 locations today. When I was a kid, we'd get whatever we wanted for our birthdays. That was awesome. This time around, we got whatever we wanted, too.🙂 And I thought it was great. And the service, too. We got cheeseburgers. No ice cream. Times have changed. We went there for a meal, not dessert. The consumer in…

13Aug 2022 by Bob Cargill

Attracting the Attention of your Audience

Advertising, Branding, Business, Marketing

If you don't attract the attention of your audience in advertising and marketing, you won't have any customers and clients. It's that simple. And in this day and age, it's more difficult than ever to stand out among the competition and clutter, to get people to notice what you have to offer them. However, I couldn't help but notice a truck recently that was conspicuously parked in the huge, empty parking lot along Sudbury Street outside of Mill & Main, the old, historic mill complex in Maynard. Bull Spit. That was the name on the truck. Bull Spit. Catchy name for a business. Right? Attention-getting to say the least. Both the double entendre of the name of this brewing company and the fact that this truck was so strategically parked…