If I were a business or a brand with the budget, I would hire people whose sole responsibility was to use social media on my behalf.
They would cover everything that’s going on behind the scenes, sharing content day in and day out with our audience of fans, followers and friends.
The content they create and share would be educational, informative, insightful, supportive, inspirational, entertaining even.
They would be conspicuous in their presence, responsive and engaging, friendly and dependable.
They would interact with those on the receiving end of our messages and learn from them.
We would be a better and more successful company in the long run because of this commitment to #SocialMedia.
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