Nobody trusts anybody anymore. At least that’s how it seems.
I recently read a ridiculously awesome article on Heidi Cohen’s blog about five marketing trends, one of which had to do with the erosion of public trust.
Unfortunately, this lack of trust can have a negative impact on the success of your marketing and sales efforts.
The less people trust, the less likely they are to support brands and businesses unless they’re already loyal customers.
That’s where social media can help.
Social media makes it possible for you to build mutually beneficial relationships with those on the receiving end of your messages.
Social media gives you the opportunity to show that you have a personality, not just a pulse.
The more people learn about you on social media, the more likely they’ll be to trust you.
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