Social Media is Unique

If you’re using social media the way you use your other marketing channels, you’re making a big mistake.

Social media marketing is a two-way street where you should be engaging with your audience members, listening to them and even making them the center of attention, not your products and services.

The more they see that you care about them as human beings, not customers and prospects, they’ll be more likely to trust you and – when the opportunities arise – do business with you.

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