The Picture of New Marketing — Warby Parker

Photo Courtesy of Warby Parker

You don’t have to look far to see the latest rage in eyewear. Turn on the TV. Flip through a magazine. Check out your colleagues. Take a poll of your friends. In the blink of an eye, it seems like everyone who wears glasses has jumped on the bandwagon and is now styling the new thicker, so-called hipster frames.

Of course, many brands in the industry have responded to this new trend, but one company in particular has stood out to me in a big, positive way…

That would be Warby Parker.

I first learned about Warby Parker while watching NBC’s The Today Show on May 25 of this year. Included in a segment about how eyewear has gone geek was a brief interview with the co-founders of this newfangled eyewear company that caught my attention.

Thinking I might like to make my own bold fashion statement in eyewear, I visited Warby Parker online, where I discovered more than a handful of cool, vintage-like frames that I could try on at home with their compliments, an offer too good to refuse.

Unfortunately, Warby Parker doesn’t provide progressive lenses. And as much as I like their frames, I’m not sure if I want to get another pair (even though they’re only $95) just for reading or distance. I could always take advantage of their frame-only purchase option for $85.50 and buy the lenses elsewhere, but I don’t think I want to go in that direction, either. I’m still mulling over my options.

Whether I do business with Warby Parker or not, however, I’m more than impressed with the variety, quality and affordability of their frames, the convenience of their Home Try-On Program, the magnitude of their benevolence — for every pair of glasses they sell, they provide a pair to someone in need — and their responsiveness on Twitter, where I asked one question about them and not only did I get a prompt response from the company, I got replies from some 20 happy customers of theirs.

 

 

 

 

 

 

 

 

 

What about you? Do you wear glasses? Have you gotten new frames lately? Do you like this new trend in eyewear?  What do you think of Warby Parker?

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